Learning center series

How to create a catering menu your customers will love

Create a catering menu

Creating a catering menu doesn’t have to feel akin to climbing Mt. Everest. Nor should it come down to sabotaging your creative vision with subpar ingredients. Understanding the essentials of a catering menu, including dish selection, desirable flavors, menu categories, and how to price them, can significantly streamline the process and guarantee your offerings appeal to a wide audience.

Crafting a distinctive and fully customizable catering menu can be as simple as the right planning, and the right execution with a dash of culinary ingenuity.

Welcome to the world of unravelling 10 expert tips that will enable you to create a catering menu that’s as unique as your culinary style, without breaking the bank.

Armed with these insights, brace yourself for a gastronomic journey towards creating a menu that will not only satiate appetites but also feast the eyes, charm the palate, and satisfy the soul. And the best part?

These are tips you won’t find anywhere else. Promise.

⏳ Menu Browsing Time Influences Customer Choices ⏳

Customers spend an average of 109 seconds looking at a menu before making a decision, emphasizing the impact of menu size on customer decisions.

Step-by-Step Guide to Create a Catering Menu

Step 1: Understand Your Target Audience

Knowing your audience’s food preferences shapes the success of any catering business. To stand out from the crowd, a caterer must discern his or her audience’s dietary patterns and preferences. Offering a tailored menu to suit different dietary needs like vegan, gluten-free, or even religious dietary practices could give you an edge. Understanding your audience also helps determine the portion sizes, thereby controlling food wastage.

Step 2: Choose Your Catering Style

Catering styles vary from buffet, and plated, to family-style dining experiences. The chosen style defines the atmosphere of the event and influences the overall guest experience. Choosing a style depends on factors like the nature of the event, the number of attendees, and your budget. A buffet style might be an ideal choice for a larger, informal gathering, whereas a plated style would suit a small, formal affair.

Step 3: Plan Your Menu Items

Planning your menu involves more than just choosing your favourite recipes. You should select dishes that not only align with your catering style but also with audience preferences. Consider the event’s theme, the season, and local food trends. Strive to maintain a balance between traditional crowd-pleasers and some unique dishes from your repertoire to provide a memorable dining experience. Crafting your catering menu? This article offers insights on essential items to add to your catering menu to delight your guests.

🏆 Highlighting Best Sellers Increases Sales 🏆

Dishes labeled as "best seller" or "customer favorite" see a sales increase of up to 20%, indicating the effectiveness of highlighting best-selling items.

Step 4: Price Your Menu

Pricing your items is a critical factor in your business’s profitability. While it’s important to price competitively, the prime focus should be on covering your costs and ensuring a decent profit margin. Consider elements like ingredient cost, preparation time, and perceived value of the dish.

Step 5: Design Your Menu

A well-designed menu isn’t just about listing your dishes. It should be visually engaging and easy to read. Use clear, concise descriptions and consider adding images of your most popular dishes. Opt for a design that reflects the style and brand of your catering business. Lastly, the menu layout should optimally arrange items in a way that draws attention to your high-profit dishes.

Beyond the visual appeal and strategic placement of dishes, the creation of a new catering menu delves deeper into understanding market trends and customer preferences, emphasizing the need for research and adaptability in the competitive catering industry.

Catering menus are essential for catering services, with catering menu design playing a crucial role in showcasing catering food offerings. Creating a new catering menu requires market research to ensure it aligns with customer preferences and food cost considerations. Discover how to design a menu for catering that appeals to your clientele by including popular dishes, setting the right prices, and utilizing an attractive layout.

A catering company, often run by a restaurant owner, may offer online ordering for convenience. Providing exceptional services is key to standing out in the catering industry, whether through a specialized catering menu or a full restaurant menu.

Did You Know?
You have a Receivers Platform Provide your customers with a seamless experience to track and manage their deliveries. Start delivering with Metrobi

Essential Factors to Consider When Creating a Catering Menu

Seasonality and Local Produce

Tapping into seasonality and local produce isn’t just a trendy buzzword; it can genuinely improve your catering menu. Seasonal ingredients are at their peak in terms of flavour and quality, which means your dishes will taste better. With some planning, you can design a menu that reflects the best of what the season has to offer.

🌱 Surge in Farmers Markets Across the USA 🌱

In the United States, the number of farmers markets has seen significant growth, from just under 2,000 in 1994 to over 8,600 markets currently registered in the USDA Farmers Market Directory.

Emphasizing local produce not only supports local businesses but also helps you maintain an environmentally friendly operation. By minimizing transport, you’re reducing your carbon footprint and helping to keep your community vibrant and sustainable.

Dietary Restrictions and Allergies

In today’s diverse culinary world, accommodating dietary restrictions and allergies is essential. A well-planned menu takes this into account to ensure that every guest feels welcome and well-fed.

Start by researching common food allergies and restrictions such as gluten-free, dairy-free, vegan, and vegetarian diets. The more you understand about these diets, the better you can accommodate them without compromising taste or presentation. Avoid the pitfalls of typical catering menu errors by educating yourself on dietary needs and ensuring your offerings are inclusive and appealing to all your guests.

🍽️ Americans Catering to Dietary Needs 🍽️

Approximately 32 million Americans have food allergies, reflecting around 10% of the population with specific dietary needs.

Remember, communication is key. Make sure your guests and customers know that you can cater to their needs, and always ask if there are any dietary restrictions to be aware of.

Portion Control

Portion control in catering can solve two critical issues – food waste and cost control. While you want to ensure no one leaves hungry, overestimating portions can lead to significant food waste and increased costs.

Consider using portion control tools or plates to get an accurate understanding of what constitutes a meal. It’s also helpful to learn from past events; keep track of how much food was consumed and adjust your portion sizes accordingly.

Challenging as portion control may be, it can lead to more efficient operations and more satisfied customers. And with practice, you’ll become adept at estimating the right portion sizes for different types of events and venues.

Common Mistakes to Avoid When Creating a Catering Menu

Overcomplicating the Menu

A widespread pitfall, particularly among ambitious caterers, is the temptation to showcase all their culinary prowess in one go. The result is an overcomplicated menu that leaves customers overwhelmed. Opting for a simpler, well-curated selection of dishes allows you to focus on quality and increases the odds of customer satisfaction.

Remember, complexity and quality are not synonymous. Sometimes, a streamlined, well-thought menu, with diverse but complementary options, is more impactful. Carefully choose dishes that represent your brand and resonate with your clientele, and keep refining your selection based on customer feedback and sales data.

🌿 Booming Plant-Based Food Market 🌿

The global plant-based food market is projected to reach $77.6 billion by 2027, highlighting the rising popularity of vegetarian and vegan diets.

Ignoring Cost and Profit Margins in Catering Business

Costing is like the backbone of your catering business–it supports everything else. Many caterers have sailed into dangerous waters by neglecting to account for all factors while pricing their menus. Ignoring cost and profit margins could lead to underpricing dishes, affecting your bottom line.

To price your menu effectively, consider all costs, including ingredients, labour, utilities, and overhead. Then, set prices that offer a reasonable profit margin, while remaining attractive to customers. Keep an eye on the competitive landscape and be willing to adjust prices as needed. Your financial sustainability depends on your menu being both competitive and profitable.

Neglecting Menu Design

Lastly, neglecting the design aspect of your menu can deter customers even before they place an order. The menu isn’t just a list of dishes and prices – it’s a strategic marketing tool. Its presentation, readability, and overall aesthetic influence customer decisions, and consequently, your sales.

To create a compelling menu design, start with a clear, easy-to-read layout. High-quality photos can be appealing, but excessive imagery can clutter the design. Instead, use textual descriptions to evoke visual images of your dishes. Your branding should resonate across your menu design, creating an atmosphere that matches the dining experience you aim to deliver.

💸 Average Spending on Menu Items in the US 💸

On average, US diners are willing to spend $11.42 on appetizers, $19.34 on entrees, and $7.85 on desserts.

Avoid these common pitfalls and you’ll be off to a solid start in creating a catering menu that entices customers, reflects your brand, and bolsters your profit margins.

Understanding Catering Menu Templates

What is a Catering Menu Template?

Catering menu templates are preformatted tools designed to simplify the creation and presentation of a catering menu. Just as an easel offers a painter a foundation to paint upon, catering menu templates offer a frame to the food offerings of a caterer. They streamline the design process, allowing you to quickly input your food items, prices, and branding elements such as logo and company name. A well-planned, attractive menu template can capture diners’ attention and can help increase sales. Discover captivating examples of catering menus and access user-friendly templates that empower you to craft your own in mere moments, offering a treasure trove of inspiration for your catering services.

Benefits of Using a Catering Menu Template

Employing catering menu templates can bring several benefits. For starters, they save time. Reusing a tested and successful template over and again reduces the hours spent on designing menus from scratch.

Moreover, they ensure consistency. A uniform look across all your menus helps build brand recognition and shows your professionalism. Imagine a repeat customer breezing through your menu because they’re familiar with the layout. They’ll likely have a more satisfactory ordering experience, helping foster customer loyalty.

Finally, templates allow for easy updating and tweaking. Seasons change, suppliers change, and so does demand. With a template, you can easily adjust your menu to reflect such changes with minimal fuss.

How to Choose the Right Catering Menu Template

Choosing a template that matches your brand and event style is essential. The first step is to know your brand. Is your catering business sophisticated and upscale, or casual and fun? The template should resonate with your brand personality.

In addition, consider the specifics of the event. A fancy, glittery menu may fit a wedding but would look rather out of place at a corporate luncheon. Know your audience and choose a layout that appeals to them.

Also, consider the menu’s practicality. Is it easy to read? Does it hold all the necessary information? A good template should be functional as well as beautiful.

Expert Tips for a Successful Catering Menu

Incorporating Feedback

Leveraging customer feedback is a crucial step in curating the perfect catering menu. Feedback, both positive and negative, offers veritable insights into customer preferences and expectations. By actively seeking and sincerely incorporating this feedback, caterers can gradually build a menu that consistently delights its audience. The primary focus should be to concentrate on the dishes and flavours that customers rave about, which might be your signature dish tucked away! Simultaneously, take note of any criticism offering room for improvement, be that in terms of meal quality, presentation, or portion sizes. To truly stand out in today’s competitive catering market, it’s all about the customer experience.

👀 Strategic Menu Placement Boosts Sales 👀

Strategically placing high-profit margin items at eye level can increase sales of those items by up to 30%.

Regularly Updating Your Menu

Reframing your menu from time to time is a smart business move. Stagnancy breeds boredom, and customers love variety and novelty. A well-thought-out change in your menu introduces an element of surprise and anticipation that keeps your service engaging. Rotate your dishes based on seasons, or the latest meal trends, making your menu vibrant, topical and relevant. Additionally, keeping a rotating menu helps optimise inventory management as it is a great opportunity to use up surplus foodstuff and avoid wastage.

🌟 Power of Positive Reviews 🌟

A staggering 93% of consumers read online reviews before making a purchase decision, demonstrating the impact of customer reviews on business success.

Pairing Menu Items

Creating a balanced menu isn’t merely about having a variety of dishes, but about pairing items in a way that makes a cohesive palette experience. Careful consideration should be given to the range and harmony among flavours, textures, and even colours of the meal. For instance, a rich and creamy main course can be brilliantly paired with a tangy, crunchy salad. Likewise, a spicy appetizer can be followed by a soothing, smooth soup. The art of strategic pairing elevates the overall dining experience, leaving a memorable imprint on your clients.

Using High-Quality Photos

A picture is worth a thousand words, holds especially true for a catering menu. A captivating photograph can trigger cravings even before the meal arrives, increasing the allure of your dishes. High-quality, professional photos portray your culinary creations in their best light, making them almost irresistible. Hence, investing in professional meal photography can notably boost your menu’s allure, enticing clients to try more dishes.

Highlighting Specials and Best-Sellers

In the sea of delectable dishes on your menu, shining a spotlight on your specials and bestsellers is a smart tactic. Not only does it guide your patrons toward tried-and-true crowd-pleasers, but it also showcases your brand’s unique identity. Whether it be a family recipe handed down through generations or a creative concoction born out of your kitchen, make it stand out. Highlighting these on your menu can carve a niche for your catering service in the crowded market.

🔄 The Allure of Frequently Updated Menus 🔄

About 60% of restaurant customers report trying a new restaurant because of its menu, showcasing the importance of frequently updating menus.

Dish Up Success: Serve a Memorable Catering Menu

With careful thought on local seasonality, display aesthetics, and strategic pricing, you can create a catering menu that wins over clients, time and time again. Variety, too, is certainly the spice of life, especially when it comes to offering menu options to suit every dietary preference.

Your clients rely on your culinary expertise to deliver outstanding experiences. That’s where these 10 tips become your secret ingredients–keeping your business at the forefront of the competitive catering landscape.

Ready to put them into practice? Craft your next winning catering menu by drawing inspiration from local cuisine, and seasonally available produce, incorporating a range of dietary options and thoughtful pricing. Let your presentation do the talking by creating a visually pleasing spread every time.

Where will you start? Perhaps with a review of your current menu or a visit to the local farmer’s market for some fresh inspiration?

Remember, there’s always room to grow, refine, and innovate. So, here’s to the delightful challenge of continually whisking up success.

Catering Menu
Learning center articles
Our customers say
GET STARTED FREE
Manage your own fleet
or use on-demand drivers.
In this article
Catering Menu
Learning center articles
Related posts

Success Stories

No more hiring drivers!

Want to access our large pool of drivers?

We started Metrobi to take operations off your plate. We provide drivers (rated 4.97/5), dedicated operation managers (70% cheaper), and routing software with a receiver notification system.