You bring in the ocean’s best. Metrobi connects you with local, independent drivers who rush every catch to customers ice‑cold and on time.
Keeping seafood fresh is critical; delivery shouldn’t add stress. Metrobi’s driver network and insulated transport help each order arrive cold and pristine, so you can stay focused on quality catch.
TRUSTED BY 500+ LOCAL BUSINESSES
Suzanna Cameron
Seafood requires the right transportation to maintain freshness. Metrobi lets businesses match with drivers using suitable vehicles, including temperature-controlled transportation when needed.
Seafood deliveries require careful handling and reliability. Metrobi lets businesses build a network of preferred drivers familiar with their routes and customers.
As seafood businesses expand to more restaurants and retailers, delivery needs increase. Metrobi makes it easy to add delivery capacity without operational complexity.
Seafood deliveries often happen early and within narrow receiving hours. Metrobi helps businesses set delivery windows and schedule routes to arrive on time.
Know exactly where every order is. Metrobi provides real-time tracking, delivery updates, and photo proof to confirm every seafood delivery.
Seafood distributors often deliver to many restaurants and markets. Metrobi automatically builds efficient routes to complete more stops faster.
2. See your estimated cost here.
$0.00
*Available only in Metrobi service areas.
*Includes driver pool access fee estimate.
*Actual cost may vary based on your delivery requirements.
Drivers are reviewed and rated by other local businesses. Metrobi prioritizes the drivers that know how to work with local businesses.
No more pen and paper. Send all route details directly to your drivers’ mobile phones via Metrobi Drivers App letting them deliver easily and efficiently.
Most loved by Seafood Businesses: Driver Matching
Add top-performing drivers to your preferred network. They get priority on your jobs, so you always have the reliability of working with someone who already knows your business and how you operate.
Ban any driver you don’t want to work with. They’ll never be assigned to your jobs again.
Join 500+ businesses already delivering with Metrobi.
"I can't trust random drivers"
"My drivers are always late"
Schedule a pickup for 2pm and your driver is there by 2:15pm, nearly every time.
"They cancel last minute"
We make sure 993 out of every 1,000 deliveries are fullfilled. Backup drivers are always in the pool, so a last-minute cancellation rarely means a missed delivery.
Fresh seafood operates on one of the tightest delivery timelines of any product. Once it leaves your facility, the clock is running. A driver who is late, careless with ice-packed boxes, or doesn’t understand how to handle delicate fillets and shellfish can turn a premium product into a total loss before it even reaches the restaurant kitchen or customer’s door.
If you’re running restaurant accounts, your chefs depend on your catch arriving before service starts. A missed or late delivery doesn’t just mean a refund — it means a restaurant changing their supplier. Metrobi connects you with highly rated local drivers who know how to work within tight morning receiving windows.
If you’re delivering directly to consumers, presentation and trust are everything. Customers paying a premium for fresh, day-boat fish expect it to arrive looking and smelling exactly as it should. Proof-of-delivery photos at every door give them that confidence, and give you documentation if any dispute arises.
If you already have your own drivers, Metrobi gives them better tools. Route optimization to minimize time in transit, live GPS tracking, and automated customer notifications — all in one platform. Use the Metrobi driver network to cover overflow routes, new account additions, or last-minute runs without adding permanent headcount.
Either way, you stay in control. Specify exactly how your product needs to be handled on every job. Build a preferred team of drivers who understand cold chain requirements. Get a support rep on every delivery, responding in 76 seconds, day or night.
Getting your first delivery run out takes minutes. Here is how it works:
Most jobs are confirmed within minutes of posting. Speed at the logistics level matches the urgency of what you’re delivering.
Yes, and in seafood wholesale, driver familiarity with your accounts is more than a convenience — it’s a quality control factor. A driver who runs your restaurant routes regularly knows which kitchen entrance to use, which chef to hand the delivery to, and how your ice-packed coolers need to be handled on and off the vehicle. A stranger showing up with no context creates delays that your product can’t afford.
Preferred Drivers. After a strong run, add that driver to your Preferred network. They get priority on your future jobs — the same person covers your Tuesday restaurant route and your Thursday fish market drop every week.
They learn your accounts and your standards. A driver who runs your routes consistently knows that whole fish stay flat, that shellfish boxes are fragile, and that the sushi restaurant on the third stop has a narrow receiving window that can’t slip. That operational knowledge is impossible to replicate with a rotating cast of drivers.
Ban the ones that don’t meet your standard. If a driver mishandles product, shows up outside a receiving window, or can’t be trusted with premium catch, remove them permanently. They’ll never be matched to your jobs again.
Restaurant chefs and receiving managers don’t have time to wait by the door or chase down an ETA on a busy prep morning. Direct-to-consumer customers paying for fresh catch want to know exactly when it’s arriving so it doesn’t sit on a doorstep. Metrobi’s Receiver Platform handles all of this automatically.
SMS and email notifications go out when the driver is dispatched, en route, and once delivery is confirmed. Your chef knows their order is on the way without calling your warehouse. Your home delivery customer knows when to be available without following up.
Live tracking link lets each recipient follow the driver on a map in real time. Restaurants can time their receiving accordingly. Customers can open the door at the right moment rather than leaving product outside.
Proof-of-delivery photos are captured at every stop. Visual confirmation that the order arrived at the right address, at the right time, in the condition it was left. An essential record when a restaurant account or consumer disputes a delivery.
Traditional courier services are built around generic freight movement. They assign whoever is available, provide opaque pricing, and offer little to no recourse when something goes wrong with a time-critical, perishable delivery. For seafood, those limitations are especially costly.
You specify the handling requirements, not a dispatcher. When posting a job on Metrobi, you add exactly how your product needs to be handled — insulated transport required, coolers must stay upright, fragile fillet boxes on top. Only drivers who accept those conditions can apply. Traditional couriers give you no equivalent control.
You control what you pay. Traditional courier services hand you a rate card with surcharges and minimum fees that don’t reflect the simplicity of a local multi-stop route. Metrobi works differently. You set the delivery price. The only platform fee is a flat driver pool access charge. No percentage of order value, no fuel surcharge surprises.
Speed at the matching stage matters. When you have a same-day catch that needs to reach restaurants before the lunch service, you can’t afford to wait for a dispatcher to manually find a driver. On Metrobi, qualified drivers are alerted and applying within minutes of posting.
You get real support. If something goes wrong during a delivery — a driver running behind a tight receiving window, a drop-off that needs to be redirected — a Metrobi support rep picks up in 76 seconds to resolve it while the product is still safe.
Getting started is simple. Book a call with our team and we’ll walk you through everything step by step.
We’ve helped seafood distributors, fish markets, and direct-to-consumer operations get their local delivery running reliably — from small fishmongers doing their first home delivery routes to wholesale distributors managing daily restaurant accounts across a city. The goal is always the same: fast, accountable drivers who handle your product with the care your customers expect.
Book a call with our team and get started as early as tomorrow morning.
You set the price upfront. Drivers apply based on your rate, so there are no surprise fees. Cost varies by distance, vehicle type, and number of stops.
Typical ranges for seafood businesses:
Use the Metrobi pricing calculator for an instant estimate on your specific route. No commitment required.
Yes, completely. You set the rate when posting a job. Drivers see it and choose whether to apply. You pick from qualified applicants. No minimum rates are imposed and no fees are added without your knowledge.
No contracts, no minimums. Metrobi works on a pay-per-delivery model. Use it for a single same-day run or for daily recurring wholesale routes to your restaurant accounts. No lock-in period, no cancellation fees.
A small fishmonger doing their first home delivery routes gets the same platform access as a larger seafood distributor managing daily multi-stop routes to dozens of restaurant accounts across a city.
Beyond transparent pricing, Metrobi reduces costs in three concrete ways that matter specifically to seafood operations.
Route optimization cuts time in transit. The faster and more efficiently your route is sequenced, the less time your product spends outside a controlled environment — and the lower your fuel and labor cost per stop. Metrobi sequences your stops automatically. Seafood businesses typically save up to 30% on mileage compared to manually planned routes.
You decide what you pay, not a platform. The only platform fee is a flat driver pool access charge, not a percentage of your order value. For high-value wholesale orders, that distinction matters. A percentage-based model penalizes you for the value of the product, not the complexity of the delivery.
A missed delivery is your most expensive cost. A refrigerated truck that doesn’t show up, or a driver who handles product carelessly and triggers a dispute, costs far more than the delivery fee. Metrobi’s 99.3% reliability rate and proof-of-delivery photo documentation at every stop protect you from both.
Fresh seafood doesn’t tolerate delays or improper handling. A driver who takes an inefficient route, doesn’t understand that shellfish and fillet boxes can’t be stacked carelessly, or leaves product sitting in a warm vehicle while handling another errand isn’t just a bad delivery experience — they’re destroying inventory that can’t be recovered.
Specify handling requirements on every job. When posting a delivery, you add detailed notes: insulated transport required, coolers must remain upright, fragile fillet boxes on top, live shellfish need ventilation. Only drivers who accept those conditions can apply. Requirements are sent directly to the driver’s mobile app before they pick up.
Route optimization minimizes time in transit. The shorter and more efficient the route, the less exposure your product has between your facility and the destination. Metrobi sequences your stops automatically for the fastest path across your delivery zone.
93% on-time delivery rate. Arriving within the restaurant’s receiving window or a consumer’s expected time slot isn’t just a service metric — it’s a cold chain safeguard. Product that arrives on time spends less time in transit and reaches its destination in better condition.
Proof-of-delivery photos document the condition and location of every drop. If a restaurant claims an order was short or a consumer says their fish arrived warm, you have a timestamped record of the handoff.
Metrobi’s driver network covers the vehicle types most commonly needed for local seafood delivery. When posting a job, you specify the type and any handling requirements. Only drivers with the right vehicle can apply.
You’re never matched with a driver who shows up in a vehicle that can’t safely transport your product.
Every driver is reviewed by the businesses they deliver for after each job. Metrobi tracks three metrics to surface the best performers:
When multiple drivers apply for your job, Metrobi connects you with the best fit based on these metrics. Higher-rated drivers get priority access to jobs. They’re motivated to handle every delivery carefully, including time-critical fresh product runs where there is no margin for error.
In seafood, a last-minute driver cancellation is more than an inconvenience. If your morning restaurant route doesn’t run, your accounts miss their receiving window, service is disrupted, and product that was packed and ready may not survive a rescheduled run. The window for recovery is narrow.
Metrobi is built around reliability for exactly this reason.
99.3% reliability rate. Only 7 out of every 1,000 delivery requests go unfulfilled. That’s across all routes, including early-morning wholesale runs and same-day urgent deliveries.
Backup drivers are always in the pool. If your primary driver cancels, the job is immediately available to other qualified drivers in your area. Your restaurant routes don’t go uncovered because one person had an issue.
Support available in 76 seconds, 24 hours a day. Seafood operations don’t work banker’s hours, and neither does Metrobi’s support team. If a cancellation happens at 4am before a morning wholesale run, a support rep is available immediately to help find a replacement driver before your delivery window opens.
Yes. Multi-stop wholesale delivery is one of the core use cases Metrobi is built for. Add as many accounts as your route requires. The route optimizer automatically sequences them for the most efficient path, minimizing time in transit for your product.
Works well for seafood businesses delivering to:
One driver, one optimized route, all stops covered. With proof-of-delivery photos at each account.
Metrobi covers up to 100 miles from your facility, dock, or distribution point. Enough to reach restaurant accounts, fish markets, and direct consumers across any major metro area and into surrounding suburbs.
For local seafood operations, staying within a tight radius isn’t a limitation — it’s an advantage. Local same-day delivery at the right speed is what keeps fresh catch competitive with national distributors who can’t match the turnaround.
Metrobi currently operates in 15+ cities across the US, with new markets launching regularly.
We answer within minutes – not hours
The best customer service in the Seafood industry
Our team is ready to answer at 3am, noon, or 10pm, whenever you neeed.
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Keep your customers informed and engaged with customizable automated delivery notifications on dispatch, progress, and successful delivery.
Your customers can track their deliveries real-time and access proof of delivery photos on the Metrobi receiver platform.
Metrobi invests in building a platform with the most advanced features in the logistics and courier service industry. Every feature designed to save time, money, or headaches.
Optimize deliveries with Metrobi. Lower fuel costs and speed up your routes.
Confirm deliveries with photo proof, signed invoices, or other supporting documents.
Track your driver’s location and monitor delivery progress in real time.
Effortlessly connect with the platforms you use. Provide a seamless delivery experience.
