Learning center series

Food service industry: what local businesses need

Food service industry
Keep reading related articles on Food Service Industry
metrobi-referral
Invite a Business, Get $250

The food service industry is changing faster than a chef’s knife through butter. In 2025, restaurant owners face a stark reality: adapt now or watch your business fade away. The pandemic didn’t just disrupt the industry—it permanently rewired consumer preferences, technology integration, and operational models.

Local service restaurants that once thrived on traditional service are now competing with ghost kitchens and food trucks that operate at a fraction of the cost. Plant-based menus have moved from niche to necessary. And customers who once valued only taste now demand experiences, transparency, and sustainability.

Consider this: a small neighborhood café increased revenue after implementing AI ordering and contactless payments—technological advancements that seemed futuristic just a few past years ago. Meanwhile, a family-owned diner lost a portion of its customer base by ignoring the shift toward sustainable practices and healthy options.

The gap between thriving food businesses and struggling ones isn’t about size or resources—it’s about awareness and adaptation. The entire food service sector is undergoing a massive transformation, impacting everything from fast food chains to fine dining establishments.

What if you could see exactly where the food service industry is heading before your competitors do? What if you could implement changes today that position your business for success tomorrow?

This guide cuts through the noise to give you practical, actionable insights on what local businesses need to know about the food service landscape in 2025. From cloud kitchens to IoT supply chain management, from plant-based menus to AR dining experiences—we’re covering the developments that will determine which local food businesses survive and which ones thrive in the current global economy.

The future of food service is already here. Are you ready to claim your place in it?

Boost customer satisfaction with just a few clicks

"Since we started using Metrobi, our deliveries have been smoother and our customers happier!"
— Rachel Parkhurst, Boloco

Most-Loved Features:

  • On-demand drivers
  • Real-time GPS tracking
  • Delivery confirmation photos
  • Over 50% of customers report a smoother delivery experience
  • Food service is shifting to plant-based options, ghost kitchens, and experience-focused dining.

  • These trends respond to consumer demands for sustainability, convenience, and personalization.

  • Early adopters will gain competitive advantages in their local markets.

1. Plant-Based Menus in Food and Beverage

The plant-based revolution has firmly taken root in food service. By 2025, what was once a niche offering has become a standard expectation across demographics. This shift isn’t limited to specialty restaurants.

Plant-Based Availability: Nearly half (48 %) of U.S. restaurants now offer plant-based food options—a significant increase over the past 10 years.

This growth comes from multiple fronts. Health-conscious consumers are drawn to plant-based options after research consistently shows benefits for good health. Environmental concerns play a major role too, as diners become more aware of the carbon footprint associated with traditional meat production. Perhaps most significantly, the taste and quality of plant-based alternatives have improved dramatically. Meat substitutes and other food products now closely mimic the flavor, texture, and cooking properties of animal products, making the switch more appealing to omnivores.

Market Growth Projection: The global plant-based food market is expected to reach USD 77.8 billion by 2025, growing at a significant compound annual growth rate.

For restaurant owners, adding plant-based options presents both opportunities and challenges. The main barriers customers cite when considering plant-based purchases are price, taste, and perceived artificiality. Successful implementation requires careful menu planning and ingredient sourcing from various raw materials. Plant-based proteins often cost more than traditional meat, though this gap is narrowing as production scales. The payoff comes in attracting new customer segments and building brand loyalty with increasingly conscious consumers.

Meat Substitute Market Share: Meat substitutes are projected to hold a 47.8 % share of the plant-based food market in 2025.

Implementation Strategy for Small Businesses

Small food service facilities face unique challenges when introducing plant-based options. Unlike large chains with significant R&D budgets, small operations need cost-effective approaches. The good news is that plant-based cooking often centers around fresh produce, legumes, and grains – ingredients that are accessible and affordable when purchased strategically.

Dominant Protein Source: Pea-based proteins make up 35.6 % of the source segment share in the plant-based food market in 2025.

Start by identifying items on your existing menu that can be easily modified. Many dishes require only minor adjustments to become plant-based. For example, replacing dairy milk with oat milk in coffee drinks or offering a mushroom-based burger alongside traditional options. This gradual approach allows you to test customer response without significant investment.

Pricing strategy deserves careful consideration. While some customers are willing to pay premium prices for plant-based options, others expect competitive prices. Finding this balance may require experimentation. Some restaurants find success by pricing plant-based options slightly below meat equivalents to encourage trial, then adjusting as demand grows.

2. Ghost Kitchens and Quick Service Models

Ghost kitchens—food preparation facilities with no dining area—have evolved from pandemic necessity to strategic business model. These delivery-only operations thrive particularly in dense urban areas where delivery demand is high and physical retail space is expensive. By 2025, ghost kitchens and cloud kitchens have become a mainstream option for both startups and established brands looking to expand with minimal capital investment for off premises consumption.

The primary advantage is significantly reduced overhead. Without customer-facing spaces, businesses save on rent, service staff, decor, and other front-of-house expenses. These savings can be substantial. This reduced financial barrier has opened entrepreneurship opportunities for chefs and food businesses who might otherwise be priced out of the market. Ghost kitchens also offer unparalleled flexibility, allowing operators to quickly pivot menu concepts based on market response without expensive rebranding.

However, ghost kitchens aren’t suitable for all food service businesses. They rely heavily on third-party delivery platforms, which can charge high commission rates, eating into profit margins. Building brand identity and customer loyalty is more challenging without physical customer interaction. Food quality must be exceptionally consistent, as dishes need to withstand delivery time without degradation. The model works best for food that travels well—not all cuisines or dishes maintain their integrity during delivery.

Shared Kitchen Spaces: A Lower-Risk Entry Point

For small businesses hesitant to commit to a dedicated ghost kitchen facility, shared kitchen spaces offer an attractive middle ground. These commercial kitchens rent cooking space by the hour or through membership models, allowing multiple food businesses to operate from the same facility with shared overhead costs. Many catering companies also utilize these food service facilities to prepare meals.

This approach further reduces initial investment requirements while providing necessary infrastructure—commercial equipment, storage, and sometimes even delivery coordination. For new operators, these shared spaces also offer valuable networking opportunities and potential mentorship from more established businesses.

Many successful ghost kitchen operators began in shared spaces, using them as incubators to refine their concepts before scaling to dedicated facilities. This graduated approach allows for market testing with minimal financial risk. When selecting a shared kitchen, consider factors beyond just cost—location relative to your delivery radius, available time slots, equipment quality, and storage options all impact operational success.

3. Experience-Focused Dining in Full-Service Restaurants

As digital ordering and delivery options expand, in-person dining has evolved to emphasize what cannot be duplicated at home: unique experiences. By 2025, successful restaurants, particularly full service and fine dining establishments, increasingly differentiate themselves through personalized, memorable interactions rather than food alone. This shift represents a fundamental change in how restaurants deliver value to customers who choose to dine on-site.

Personalization sits at the heart of this trend. Today’s diners expect hotel restaurants to remember their preferences, dietary restrictions, and special occasions. Advanced customer relationship management systems now track these details across visits, allowing staff to provide tailored recommendations and acknowledgments that make guests feel valued. Personalization extends to the dining environment as well, with restaurants offering varied seating arrangements, lighting options, and even temperature preferences for regular guests.

Technology enhances rather than replaces human interaction in this model. Table-side tablets allow guests to customize orders precisely, reducing errors while freeing staff to focus on more meaningful engagement. Behind the scenes, kitchen display systems coordinate timing for multi-course meals with unprecedented precision. Some upscale establishments now offer augmented reality elements that provide entertaining visual stories about dish preparation or ingredient sourcing without interrupting conversation flow.

Balancing Technology and Human Connection

The most successful experience-focused establishments maintain a careful balance between technological enhancement and authentic human connection. Technology should solve problems and create opportunities without becoming the primary focus of the dining experience. The primary goal is to improve the services offered.

Staff training becomes especially important in this environment. Employees need technical competence to manage digital systems while maintaining the interpersonal skills that build genuine connections with guests. This combination is challenging to develop but creates significant competitive advantage when executed well. Staff should understand when to leverage technology (processing payments, customizing orders) and when to prioritize human interaction (welcoming guests, addressing concerns, sharing recommendations).

Physical space design also plays a crucial role in experience-focused dining. Restaurants are increasingly creating multiple zones within a single venue to accommodate different experience preferences. Some areas might emphasize social interaction with communal tables and lively acoustics, while others offer more intimate, conversation-friendly environments. This flexibility allows the same venue to serve different customer needs throughout the day and week.

The food service landscape of 2025 presents both challenges and opportunities for local businesses. Early adoption of plant-based options, strategic use of ghost kitchen models, and thoughtful experience design will position forward-thinking operators for success. These trends reflect fundamental shifts in consumer values—emphasizing sustainability, convenience, and meaningful experiences—rather than passing fads. Businesses that authentically integrate these elements into their core operations will build lasting competitive advantages in their local markets.

Innovations in Food Industry Technology

  • AI, contactless payments, and IoT technologies boost restaurant efficiency.

  • Step-by-step implementation can save mid-sized restaurants thousands annually.

  • Five key technologies are reshaping food service operations in 2025.

Step 1: Implement AI-based Ordering for Limited Service

Artificial Intelligence (AI) has transformed how restaurants handle orders in 2025. Restaurant owners, especially quick service restaurants and fast food outlets, who implement AI-based ordering systems see a reduction in order errors and faster service times. This technology works by using natural language processing to understand customer orders through multiple channels – mobile apps, websites, in-store kiosks, and even table-side devices.

To implement AI-based ordering in your restaurant, start by researching vendors that offer solutions scaled to your business size. Leading platforms offer packages based on transaction volume. Before signing any contracts, request a demo and ask about integration capabilities with your existing point-of-sale (POS) system. Compatibility issues can derail implementation, so technical alignment should be your first consideration.

Setting Up Your AI Ordering System

Once you’ve selected a vendor, follow these specific steps:

  1. Integrate with your existing POS system

    • Provide API access to your current POS provider.

    • Schedule the integration during off-hours to minimize disruption.

    • Test transactions thoroughly before going live.

  2. Train the AI on your menu

    • Upload your complete menu with all variations and modifiers.

    • Include photos of each item to improve visual recognition.

    • Set up common substitution rules and allergy information.

  3. Configure ordering channels

    • Mobile app setup with branded interface.

    • Website widget installation.

    • In-store kiosk configuration.

    • Table QR code generation.

Staff Training for AI Adoption

Your staff must understand how to work alongside AI systems. Dedicate at least two full training sessions:

  1. Train front-of-house staff to:

    • Assist customers with the AI interface.

    • Override the system when necessary.

    • Handle exceptions the AI can’t process.

  2. Train kitchen staff to:

    • Read and respond to AI-generated tickets.

    • Prioritize orders based on AI-recommended timing.

    • Provide feedback to improve AI accuracy.

Staff resistance often stems from job security concerns. Address this directly by explaining how AI handles routine tasks while allowing staff to focus on higher-value customer interactions. Restaurants report higher staff satisfaction months after proper AI implementation training.

Step 2: Embrace Contactless Payments for Full Service

Contactless payment systems have become standard in 2025, with many restaurant customers preferring to pay without physical card handling. Beyond customer preference, contactless payments can process transactions faster than traditional methods, reducing wait times during peak hours and improving time management.

Implementing contactless payments requires both hardware and software components. Start by contacting your current payment processor to understand their contactless options. Most major processors now offer integrated solutions, though you may need to upgrade your terminal hardware.

Required Equipment and Software

The basic requirements for contactless payment include:

  1. NFC-enabled payment terminals

    • Look for models with multiple connectivity options (WiFi, Ethernet, cellular backup).

    • Ensure PCI compliance certification.

  2. Payment processing software

    • Integration with your POS system.

    • Support for multiple payment methods (cards, digital wallets, QR payments).

    • Real-time transaction reporting.

  3. Receipt options

    • Digital receipt delivery via email or text.

    • QR code receipt access.

    • Minimal paper receipt printing capabilities.

Implementation timing matters significantly. Schedule your transition during a slower business period and run parallel systems (traditional and contactless) for at least two weeks. This allows both staff and regular customers to adjust gradually.

Enhancing Security and Customer Trust

Contactless payments raise security concerns for some customers. Address these proactively:

  1. Display security certification logos prominently

    • PCI-DSS compliance badges.

    • Encryption technology information.

    • Data protection statements.

  2. Train staff to explain security measures

    • No card data storage on local systems.

    • Tokenization of payment information.

    • Transaction amount limits for certain methods.

  3. Create simple customer education materials

    • Table tents explaining the security of contactless methods.

    • QR codes linking to detailed security information.

    • FAQ section on your website addressing common concerns.

Customer adoption increases when security information is clearly communicated, according to payment processor data.

Step 3: Optimize Supply Chain with IoT for Food Safety

Internet of Things (IoT) technology has revolutionized restaurant inventory and supply chain management. Restaurants implementing IoT systems report less discarded food and lower inventory costs. These systems use connected sensors to track inventory in real-time, automate ordering, and monitor equipment performance, which is crucial for distributing food and ensuring safe food for customers.

To implement IoT in your restaurant, start with a system assessment. Identify your highest-cost inventory items and equipment that would benefit most from monitoring. Fresh seafood, premium meats, and specialized produce typically offer the highest ROI for IoT tracking.

Installing IoT Sensors and Systems

Follow these steps to deploy IoT in your restaurant:

  1. Install inventory monitoring sensors

    • Temperature sensors for refrigeration units.

    • Weight sensors for bulk ingredients.

    • Flow meters for beverages.

  2. Connect sensors to central management software

    • Cloud-based monitoring dashboard.

    • Mobile alerts and notifications.

    • Integration with ordering systems.

  3. Set up automated ordering rules

    • Minimum stock thresholds.

    • Order timing based on delivery schedules.

    • Vendor preferences and alternates.

Most restaurants start with refrigeration monitoring due to food safety importance and high potential loss. Temperature sensors with automatic alerts can prevent thousands of dollars in spoilage from a single equipment failure.

Using IoT Data for Business Decisions

The true value of IoT comes from how you use the collected data:

  1. Analyze usage patterns to optimize ordering

    • Review highest usage times and days.

    • Identify seasonal patterns.

    • Adjust par levels based on actual consumption.

  2. Monitor equipment performance

    • Track energy usage for each major appliance.

    • Identify maintenance needs before failures occur.

    • Compare efficiency across similar equipment.

  3. Reduce overproduction through better forecasting

    • Link sales data with inventory depletion.

    • Predict upcoming needs based on historical patterns.

    • Adjust specials to use inventory approaching expiration.

Restaurants using IoT data for decision-making report a reduction in operating costs within the first year of implementation.

Step 4: Adopt Digital Kitchen Display Systems

The traditional ticket printing system is rapidly becoming obsolete in 2025. Digital Kitchen Display Systems (KDS) increase kitchen efficiency and reduce order fulfillment errors. Proper kitchen tools and utensils are essential, and a KDS helps manage their use effectively.

Implementing a KDS requires careful planning to ensure minimal disruption to your kitchen operations. Begin by mapping your current ticket flow and identifying bottlenecks or common failure points. This will help determine optimal screen placement and information display needs.

Setting Up Your Digital Kitchen

Follow these steps to implement a KDS:

  1. Select appropriate hardware

    • Heat and moisture-resistant displays.

    • Mounting solutions for each station.

    • Backup power systems to prevent failures.

  2. Configure software by station

    • Hot line display configuration.

    • Cold station setup.

    • Expediter view for order coordination.

  3. Establish order routing rules

    • Automatic ticket sorting by station.

    • Timing coordination between stations.

    • Visual alerts for VIP or modified orders.

The physical placement of screens significantly impacts effectiveness. Each station should have clear visibility without requiring staff to move from their positions. Consider heat, steam, and splatter protection for screens in particularly challenging environments.

Training and Transition Period

Staff adaptation is the biggest challenge with KDS implementation:

  1. Conduct station-specific training

    • Hands-on practice during off hours.

    • Simulated rush period scenarios.

    • Troubleshooting common issues.

  2. Implement a phased rollout

    • Start with a single station for a few days.

    • Expand to additional stations incrementally.

    • Run parallel systems initially (both paper and digital).

  3. Gather and respond to staff feedback

    • Daily brief check-ins during the first week.

    • Formal feedback sessions after two weeks.

    • Continuous improvement adjustments.

Most kitchens require a couple of weeks for staff to become fully comfortable with a KDS. Productivity typically dips during the first week before exceeding previous levels.

Step 5: Implement Predictive Analytics

Predictive analytics represents the frontier of restaurant technology in 2025, with the power to forecast everything from staffing needs to ingredient usage with remarkable accuracy. Restaurants using predictive analytics report improvements in labor cost management and reductions in overproduction. This focus on efficiency contributes to overall economic growth.

Implementation requires access to high-quality historical data. Before starting, ensure you have at least twelve months of clean data on sales, staffing, inventory usage, and customer patterns. The accuracy of your predictions directly correlates to the quality of your historical data.

Setting Up Basic Predictive Systems

Start with these fundamental predictive capabilities:

  1. Sales forecasting

    • Configure weekly, daily, and hourly predictions.

    • Account for weather impact on sales.

    • Incorporate local events and holidays.

  2. Labor optimization

    • Link staffing schedules to sales predictions.

    • Define minimum staffing requirements by role.

    • Set alert thresholds for over/understaffing.

  3. Inventory usage predictions

    • Forecast ingredient requirements based on menu mix.

    • Adjust automatically for seasonality.

    • Create special alerts for unusual purchasing needs.

For smaller restaurants, third-party predictive analytics platforms offer subscription-based access without requiring in-house data science expertise. These platforms connect to your POS and inventory systems to pull required data automatically.

Using Predictions for Business Advantage

The real value comes from acting on predictive insights:

  1. Create dynamic staffing schedules

    • Adjust server coverage based on predicted volume.

    • Schedule food prep based on expected item popularity.

    • Plan management coverage during critical periods.

  2. Implement dynamic pricing

    • Offer specials during predicted slow periods.

    • Adjust pricing for high-demand items during peak times.

    • Create targeted promotions for specific dayparts.

  3. Optimize purchasing and preparation

    • Pre-order ingredients based on predicted needs.

    • Prepare components in advance when appropriate.

    • Reduce prep for items with declining popularity.

Restaurants actively using predictive analytics report an improvement in overall profitability within the first six months of implementation, with continuing gains as prediction accuracy improves over time.

As food costs continue to fluctuate and labor markets remain tight, the competitive advantage of accurately predicting business needs becomes increasingly valuable. Starting with even basic predictive capabilities positions your restaurant to adapt quickly to changing conditions and customer preferences.

Sustainable Practices in Food Service Businesses

  • Sustainable food service practices cut costs and increase customer loyalty.

  • Local sourcing and reduction of discards offer immediate benefits.

  • Energy-efficient upgrades provide long-term savings with potential financial support.

Step 1: Source Locally

Sourcing ingredients locally has become a business necessity rather than just a trend in 2025. Local sourcing means purchasing food items from producers within a defined radius from your establishment. This practice reduces the environmental impact of transportation while supporting the local economy. When food travels shorter distances, it requires less fuel for transportation and produces fewer greenhouse gas emissions, helping businesses remain competitive.

The benefits extend beyond environmental considerations. Local food often arrives fresher, with better flavor profiles and higher nutritional content since it doesn’t need to withstand long shipping times, promoting good health. This quality difference is something customers can taste. Many customers actively seek restaurants that prioritize local sourcing.

Finding Local Suppliers

Start by researching farmers’ markets, food hubs, and local producer directories in your area. Many regions now have digital platforms connecting food service businesses with nearby farmers. Schedule visits to local farms to build relationships and understand their growing practices. These relationships often lead to more flexible arrangements than working with large distributors.

When evaluating potential suppliers, consider:

  • Seasonality of products

  • Delivery schedules and reliability

  • Price points compared to current suppliers

  • Volume capacity to meet your needs

  • Food safety certification and compliance

“Embracing sustainable sourcing involves prioritizing locally sourced and organic ingredients. The conscious selection of food items cultivated, harvested, or produced through eco-friendly and ethical practices benefits sustainability in foodservice. Local sourcing removes transportation-related carbon emissions and supports local economies,” according to industry sustainability reports.

Implementing a Local Sourcing Program

Begin with a targeted approach rather than overhauling your entire supply chain at once:

  1. Identify a few high-volume ingredients that are available locally.

  2. Run a pilot program with these ingredients for a month or two.

  3. Track costs, quality, and customer feedback.

  4. Gradually expand your local sourcing based on results.

Create a tracking system to monitor the percentage of locally-sourced ingredients. This data will be valuable for both internal decision-making and marketing efforts. Many restaurants display local sourcing percentages or maps showing supplier locations to demonstrate their commitment.

Tell your sourcing story on menus, social media, and through staff interactions. When customers understand the effort behind local sourcing, they often perceive higher value and are willing to pay premium prices for these items.

Step 2: Reduce Single-use Plastics

Single-use plastics represent one of the most visible sustainability challenges in food service. From straws and utensils to takeout containers and portion cups, these items contribute significantly to landfills and environmental pollution. In 2025, with increasing consumer awareness and regulatory pressure, reducing these items has become both a business imperative and an opportunity for differentiation for all businesses, including those offering catering services.

The transition away from single-use plastics requires a systematic approach. First, conduct an audit to identify all single-use plastic items in your operation. Then prioritize items for replacement based on volume, cost of alternatives, and customer impact. Focus on the highest-volume items first to maximize your environmental impact.

Biodegradable and Compostable Alternatives

The market for sustainable alternatives has expanded significantly, with options now available for nearly every single-use item:

  • Paper straws or reusable metal/silicone options

  • Plant-based takeout containers made from sugarcane, bamboo, or corn

  • Wooden or bamboo utensils instead of plastic

  • Compostable portion cups and ramekins

  • Beeswax wraps instead of plastic film

When selecting alternatives, verify that products are truly compostable or biodegradable, as some items marketed as “eco-friendly” require industrial composting facilities that may not be available in your area. Test alternatives thoroughly before full implementation to ensure they meet your quality standards and customer expectations.

“Restaurants can reduce their environmental impact by eliminating single-use plastics such as straws, cutlery, and takeout containers,” notes a prominent industry sustainability report. This simple step has become a baseline expectation for many consumers.

Staff and Customer Education

Your sustainability efforts will be more effective with proper education:

  1. Develop staff training materials about new products and proper disposal.

  2. Create visual guides for sorting stations.

  3. Train staff to explain your sustainability initiatives when appropriate.

  4. Prepare responses for customer questions about specific alternatives.

Consider implementing a “by request only” policy for items like straws and utensils in takeout orders. This simple change can reduce usage while demonstrating your commitment to reduction.

For dine-in service, evaluate opportunities to replace disposables with reusable options. Though this requires initial investment and potentially increased labor for washing, the long-term cost savings and waste reduction can be substantial. Many restaurants find that the switch to reusable items pays for itself within months through reduced purchasing costs.

Step 3: Implement Energy-Efficient Equipment

Energy costs represent a significant portion of operating expenses for food service businesses. Implementing energy-efficient equipment addresses both environmental impact and financial performance. Modern energy-efficient appliances can reduce energy consumption compared to standard models, translating to substantial cost savings over time. Such technological innovations are key to progress.

The transition to energy-efficient equipment requires planning and investment, but the long-term benefits make it worthwhile. As of 2025, many jurisdictions offer incentive programs, tax rebates, or low-interest financing for businesses implementing energy-efficient upgrades, making these improvements more accessible.

Conducting an Energy Audit

Before purchasing new equipment, conduct an energy audit to identify your biggest opportunities:

  1. Hire a professional energy auditor or contact your utility company for assistance.

  2. Record the age, energy ratings, and condition of all major equipment.

  3. Track energy usage patterns throughout the day and week.

  4. Identify equipment with the highest energy consumption.

  5. Calculate potential savings from replacements or upgrades.

This audit will help prioritize investments based on potential return. Often, refrigeration and HVAC systems represent the largest energy draws, followed by cooking equipment and dishwashers.

“Restaurants are transitioning to energy-efficient solutions to cut costs and reduce their carbon footprint. Induction cooking delivers precise heat with less energy, while ENERGY STAR-rated equipment ensures high performance with lower energy consumption. Smart kitchen technology helps track and optimize energy usage, leading to long-term savings,” according to industry experts.

Prioritizing Equipment Upgrades

When replacing equipment, look for these energy-saving features:

  • ENERGY STAR certification

  • Programmable controls for automatic shutdown during off-hours

  • Heat recovery systems that capture excess heat

  • Variable speed motors and fans

  • Smart diagnostics to maintain peak performance

Begin with equipment that’s nearing the end of its useful life or that shows the greatest potential for energy savings. Many businesses find that replacing refrigeration systems, dishwashers, and cooking equipment yields the fastest return on investment.

Document baseline energy usage before upgrades, then track changes after implementation. This data helps validate your investment and can be used in marketing materials to demonstrate your commitment to sustainability.

Step 4: Manage Discarded Food Effectively

Discarded food represents both an environmental challenge and a significant cost for food service operations. Implementing effective management practices can reduce these losses while supporting sustainability goals. Proper training for food handlers is essential to prepare meals efficiently and minimize excess.

National Impact: U.S. restaurants generate between 22 and 33 billion pounds of discarded food annually.

A comprehensive approach to managing discarded food follows the EPA’s Food Recovery Hierarchy: first prevent it, then donate excess food, feed animals, compost, and only as a last resort, send it to landfills.

Purchasing Loss: On average, restaurants discard 4 %–10 % of all the food they purchase.

Preventing Discarded Food

Prevention offers the greatest environmental and financial benefits:

  1. Implement inventory management software to track usage patterns and reduce over-ordering.

  2. Train staff on proper storage techniques to extend ingredient shelf life.

  3. Adopt the “first in, first out” (FIFO) method for all storage areas.

  4. Optimize portion sizes based on customer consumption patterns.

  5. Repurpose trim and excess ingredients into specials or staff meals.

Plate Remnants: Diners leave an average of 17 % of their meals uneaten.

Regular audits help identify patterns and opportunities. Have staff separate and weigh different categories (produce, protein, prepared items) for a week to establish baseline metrics, then set reduction targets.

Global Production Loss: Globally, about 17 % of total food production goes uneaten across households, food service, and retail.

Many restaurants now use AI-powered tracking systems with cameras that automatically identify and record discarded food items, providing detailed analytics on patterns without adding staff labor.

Annual Global Figure: Worldwide, approximately 1.3 billion tonnes of food go uneaten annually.

Donation Programs

Food that remains safe but cannot be used in your operation can often be donated:

  1. Research local food rescue organizations and food banks.

  2. Understand liability protections under the Bill Emerson Good Samaritan Food Donation Act.

  3. Establish protocols for safe handling, storage, and transport of donated items.

  4. Create a regular donation schedule that works with your operation.

For items that cannot be donated for human consumption, explore partnerships with local farms that can use food scraps for animal feed, following all applicable regulations.

Composting provides an environmental alternative for food that cannot be prevented or donated. Many cities now offer commercial composting services, or you might partner with local gardens or farms. On-site composting options range from simple collection bins to automated systems designed specifically for commercial kitchens.

Step 5: Develop a Water Conservation Strategy

Water conservation represents an often-overlooked aspect of restaurant sustainability. Food service operations, from fast food restaurants to those on cruise ships or in recreational facilities, typically use more water than other commercial businesses of similar size. Implementing water conservation measures reduces utility costs while demonstrating environmental responsibility.

Begin with a water audit to identify usage patterns and opportunities for reduction. Monitor water bills to establish a baseline and track improvements over time. Many utility companies offer free or subsidized water audits for businesses.

Installing Water-Efficient Equipment

Several equipment upgrades can significantly reduce water usage:

  1. Low-flow pre-rinse spray valves for dishwashing.

  2. ENERGY STAR-rated dishwashers that use less water than conventional models.

  3. Faucet aerators for hand sinks and food prep areas.

  4. Water-efficient ice machines.

  5. Smart irrigation systems for any outdoor landscaping.

Beyond equipment, operational practices play a key role in water conservation. Train staff to:

  • Report dripping faucets and leaks immediately.

  • Run dishwashers only when full.

  • Turn off continuous flow processes when not in use.

  • Thaw frozen foods in refrigerators rather than under running water.

  • Sweep rather than hose down outdoor areas.

Implementing these practices can reduce water usage, with corresponding reductions in utility bills and environmental impact.

Step 6: Communicate Your Sustainability Story

Implementing sustainable practices provides limited business benefit if customers remain unaware of your efforts. Effective communication of your sustainability initiatives builds brand loyalty, justifies premium pricing, and attracts environmentally conscious customers, supporting long-term economic development.

Develop a cohesive sustainability message that highlights specific actions rather than general commitments. Quantify your impact where possible: “We’ve reduced our landfill-bound discards by composting and recycling” is more compelling than “We care about the environment.”

Integrating Sustainability into Marketing

Multiple channels exist for sharing your sustainability story:

  1. Menu callouts highlighting local suppliers and sustainable practices.

  2. Table tents or QR codes linking to detailed sustainability information.

  3. Staff training to communicate initiatives when appropriate.

  4. Social media content showcasing behind-the-scenes sustainability efforts.

  5. Website section dedicated to your environmental commitment.

“Sustainability touches every part of the food service industry, from menus to materials. The shift toward responsible choices is clear. Restaurants that act now gain a competitive edge; they reduce costs, attract loyal customers, and stay ahead of regulations. The transition doesn’t have to be all or nothing; small steps lead to big changes,” notes a leading industry sustainability report.

Avoid vague claims that could be perceived as greenwashing. Instead, focus on specific, verifiable actions and achievements. When possible, obtain third-party certifications like Green Restaurant Association certification or B Corp status to validate your efforts.

Customer feedback mechanisms help gauge the effectiveness of your sustainability messaging and identify areas for improvement. Simple comment cards or digital surveys can reveal which initiatives resonate most with your audience and inform future sustainability investments.

Remember that sustainability is an ongoing journey rather than a destination. Regularly review and update your practices based on new technologies, changing regulations, and customer expectations. This continuous improvement approach demonstrates authentic commitment and helps maintain your competitive edge in an increasingly sustainability-conscious market.

Consumer Behavioral Changes in Dining at Limited Service Restaurants

  • Health-focused dining is growing.

  • Delivery demands quality.

  • Customers want clear information.

Preference for Healthy Options

As we move forward, there’s a notable shift toward healthier meal choices in dining, driven by a growing awareness of wellbeing and nutrition and a desire to avoid excessive consumption. The focus is not just on low-calorie meals, but on balanced diets that incorporate high-quality ingredients. With diners choosing meals based on health benefits, restaurants must rethink their menus to stay competitive and continue to provide food people want. This means integrating wholesome proteins and signature sides into existing offerings.

Experts highlight “menu innovation with bold flavors, premium ingredients, and creative presentations” as key to meeting this demand. “Wholesome proteins, signature sides, and access to fresh, high-quality ingredients” are central to appealing to health-conscious diners. Operators aware of these trends are likely adapting their kitchen strategies, experimenting with different cooking techniques to satisfy this need.

Increase in Food Delivery

Food delivery is more than a trend. It’s a staple of modern dining and one of many convenient dining options. This convenience, however, comes with challenges. Restaurants are forming new partnerships with top delivery platforms to ensure seamless service. This means maintaining the integrity of meals from kitchen to doorstep. With home deliveries forecasted to grow, the task is to keep food quality on par with dine-in experiences. The challenge of serving food remotely is logistical and culinary.

A Fogo de Chão executive shares that “flexibility will be essential… operators must meet customers wherever they are.” This includes tweaking dish selections and packaging for remote consumption.

Demand for Transparency

Trust through transparency is more critical than ever in choosing where to eat. Customers are keen to know what goes into their meals. Ingredients, sourcing practices, and nutritional values are under greater scrutiny. With labeling now a standard expectation, the era of hidden recipes is dwindling. Clear labeling not only helps informed choices but also builds trust for businesses primarily engaged in dispensing meals.

“Leveraging the consumer’s demand for authenticity and storytelling” connects diners to the brand. Moms and tech-savvy millennials alike are driving this demand. The restaurant’s story is now as crucial as the taste of the dish. Operators focusing on farm-to-table tales create deeper, authentic connections with patrons.

Indoor vs. Outdoor Dining Preferences

The aftermath of recent global challenges shows many people appreciate outdoor dining’s atmosphere. Gatherings are safer and offer a change of scenery. Facilities, including wedding venues and conference centers, are expanding patios and investing in all-weather furniture to capture seasonal diners. Proximity to nature or simply fresh air shapes dining preferences.

Yet, indoor dining hasn’t lost its charm. With well-ventilated spaces and interior aesthetics focusing on customer comfort, it prevails. The dichotomy requires restaurateurs to be adaptable, perhaps offering hybrid setups.

The Role of Technology in Dining

Tech continues to revolutionize dining. Many diners order via apps or kiosks for immediate consumption. These allow for menu customizations and quicker service. The shift involves tech crossing into the human experience at the counter service level. Touchpoints incentivize personalization, enhancing customer satisfaction.

“More customers order via kiosks or online platforms,” which means integration of technology is no longer optional. Tech provides a canvas to redefine dining services while keeping costs manageable.

Consumer behavioral shifts in dining are diverse and evolving rapidly, pushing restaurants to adapt in ways never seen before. This adaptation involves meeting demands for health, flexibility, transparency, and tech integration. Each aspect holds its complexity and opportunities for growth, setting a stage where only the agile thrive.

Looking Ahead 2025: Preparing Drinking Establishments for the Future

  • Upcoming 12 months will see global flavor fusion taking center stage.

  • Sustainability will shift from option to requirement with new tech integration.

  • AR dining experiences will create new revenue streams for early adopters.

The past 12 months have seen a remarkable evolution in flavor preferences across food service. January 2025 marked the beginning of what industry experts call the “global palate revolution,” where restaurants started incorporating previously niche international flavors into mainstream menus, including alcoholic beverages.

By March, Southeast Asian profiles gained significant traction, with lemongrass, galangal, and makrut lime appearing in dishes beyond traditional Asian cuisine. Data showed that restaurants offering these flavors experienced an increase in repeat customers. “Operators should proactively explore and diversify their beverage menus, keeping operational systems in mind to capitalize on this substantial growth area,” notes one industry report.

The summer months brought what food critics termed the “swicy” phenomenon – the combination of sweet and spicy flavor profiles. This trend wasn’t limited to entrees; by August, even dessert menus featured chili-infused chocolate and spiced fruit preparations. Restaurant owners who embraced these bold combinations reported higher profit margins on these items compared to traditional options.

Exploring Unique Global Flavors

The fall season saw restaurants diving deeper into regional specifics rather than broad national cuisines. Instead of generic “Mexican food,” menus began featuring dishes from Oaxaca, Yucatán, and Puebla with their distinct ingredients and techniques. This specificity resonated strongly with customers seeking authentic experiences.

Restaurants highlighting regional dishes saw an increase in social media engagement, with customers sharing these “discovery” experiences online. Many global consumers say honoring food traditions is very important in their diet, making this approach both culturally respectful and commercially smart.

What comes next? The trend will continue to evolve toward micro-regional specialties and historical recipes. Smart restaurant owners should consider building relationships with specialty importers to secure unique ingredients. Creating rotating “flavor passport” sections on menus allows for experimentation without full commitment. Consider hosting monthly regional cuisine nights with guest chefs from those cultures to create authentic experiences while building community connections.

Experimentation with Fusion Dishes

Fusion cuisine has transformed from a novelty to a sophisticated art form over the past year. January through March saw the rise of what chefs call “thoughtful fusion” – combinations based on shared ingredients or cooking techniques rather than random mixing of cuisines.

By April, restaurants began featuring Korean-Mexican combinations (kimchi tacos), Indian-Italian fusion (curry risottos), and Japanese-Peruvian dishes (nikkei cuisine) with great success. Younger generations value creativity in flavors more than older generations, with many consumers drawn to new and unique tastes.

July through September brought a new approach: fusion based on texture contrasts rather than just flavors. Crispy tempura with creamy Latin American sauces became popular, as did soft Chinese bao buns filled with Mediterranean ingredients. Restaurants that introduced these texture-forward fusions reported higher check averages as customers ordered additional items to experience these contrasts.

For the next 12 months, expect to see fusion moving beyond food to the entire dining concept. Smart owners should consider creating small-plate fusion menus that reduce financial risk while allowing for creative experimentation. Invest in staff education about ingredient origins and cultural significance to tell compelling stories about fusion creations. Consider partnering with local cultural organizations for special events that showcase the authentic roots of your fusion dishes.

2. Advancing Sustainability Initiatives

The past year has transformed sustainability from a marketing advantage to a business necessity. January through March saw the widespread adoption of discard tracking systems, with restaurants reducing excess within the first few months of implementation, including in corporate staff cafeterias.

April brought a shift toward customer-facing sustainability programs. Restaurants began offering discounts for customers bringing reusable containers, with participation rates climbing. These programs not only reduced packaging costs but created a community of loyal, environmentally conscious customers.

The summer months witnessed the rise of transparent sourcing as a competitive advantage. Restaurants that provided clear information about local sourcing saw an increase in customer satisfaction scores. “Sustainability has become an essential. Consumers are more aware of their environmental impact, and restaurants are responding by adopting greener practices. Expect to see more plant-based menus, zero-waste initiatives, and locally sourced ingredients,” notes one foodservice report on restaurant trends for 2025.

By fall, sustainable restaurants were no longer just promoting their practices – they were sharing verified metrics. Carbon footprint calculations appeared on menus next to prices, and water conservation achievements were proudly displayed. Restaurants with these transparent measurements reported higher customer trust ratings and better retention.

Encouraging Customer Participation in Sustainability Programs

The past year revealed that customers want to be active participants, not passive observers, in sustainability efforts. January saw the introduction of “round-up for composting” programs, where customers could round their bills up to fund restaurant composting initiatives.

By spring, these voluntary programs expanded to include options for supporting local farm partnerships and renewable energy installations. Data showed that many customers participated when given clear information about the impact of their contributions.

Summer brought community involvement to the forefront, with restaurants hosting sustainability workshops and “meet your farmer” events. These restaurants saw an increase in customer engagement and a boost in positive social media mentions.

The coming year will see sustainability participation becoming more personal and measurable. Forward-thinking restaurants should consider creating digital sustainability passports where customers can track their impact across visits. Develop a rewards program specifically for sustainable choices, offering meaningful incentives beyond discounts. Implement QR codes on menus linking to real-time sustainability metrics that change based on customer choices, creating a game-like experience that encourages better decisions.

Assessing New Technologies for Discarded Food Reduction

Technology has revolutionized management of discarded items in food service over the past 12 months. January through March saw the wide adoption of AI-powered inventory management systems that reduced over-ordering.

April brought specialized composting equipment that could process materials on-site, reducing disposal costs for early adopters. By summer, these systems evolved to create usable by-products – compost for restaurant gardens or biogas for energy.

Fall witnessed the rise of “smart bins” with built-in scales and cameras that automatically logged discarded items by category, helping kitchens identify specific problem areas. Restaurants using these systems reported an additional reduction beyond their initial improvements.

In the coming year, expect reduction technology to become more integrated and predictive. Restaurant owners should consider implementing dynamic pricing algorithms that adjust menu items based on inventory levels to reduce potential excess. Explore partnerships with technology companies willing to pilot new solutions in real restaurant environments. Investigate blockchain-based systems that track ingredients from source to plate to disposal, providing unprecedented transparency and identifying optimization opportunities.

3. Exploring Augmented Reality Experiences

The past year marked augmented reality’s transition from novelty to necessity in creating memorable dining experiences. January through March saw pioneering restaurants implementing AR menus that allowed customers to view realistic 3D models of dishes before ordering, reducing returned items.

By spring, AR expanded to storytelling, with apps that revealed the journey of ingredients from farm to table when customers scanned their plates. Restaurants offering these experiences, including those in educational institutions, saw an increase in social media sharing compared to traditional establishments.

Summer brought AR games and challenges tied to menu items, particularly popular with families and younger diners. Restaurants with these interactive elements reported longer average visit times and higher beverage sales as customers engaged with the experiences.

“In 2025, dining will no longer be just about the food—it’s about the experience. Consumers increasingly crave immersive, multi-sensory dining experiences that engage all their senses. The rise of experiential dining is transforming traditional restaurant formats, as consumers seek to experience more than just a meal,” explains one industry CEO.

Potential to Create Immersive Dining Experiences

The evolution of AR dining over the past year demonstrates its enormous potential. January saw the first “virtual chef’s table” experiences, where AR headsets allowed diners to watch meal preparation as if the kitchen were right at their table.

By April, seasonal and historical storytelling emerged as a trend, with AR experiences showing how traditional dishes evolved or how the surrounding environment looked in different seasons or historical periods. These narratives created emotional connections, with customers reporting stronger brand affinity after these experiences.

Summer brought multi-sensory AR dining, with scent diffusers and subtle temperature changes synchronized with visual elements. These complete experiences commanded premium prices, with customers willing to pay more than for traditional dining.

For the next 12 months, expect AR to become more personalized and collaborative. Forward-thinking restaurant owners should consider implementing AR experiences that adapt to known customer preferences based on previous visits. Explore technologies that allow table-to-table virtual interaction for group celebrations even when parties are physically distant. Investigate AR cooking classes where customers can learn to recreate simplified versions of their favorite restaurant dishes at home, creating a new revenue stream.

Engaging Tech-Savvy Customers

The past year revealed important lessons about engaging tech-savvy diners through AR. January through March data showed that simple implementation was crucial – customers abandoned complicated AR experiences that required multiple app downloads or complex instructions.

By spring, the most successful AR implementations featured tiered engagement options, allowing casual users to enjoy basic features while offering deeper experiences for enthusiasts. Restaurants with this approach reported higher usage rates than those with one-size-fits-all AR.

Summer revealed the importance of authenticity – AR experiences that felt like natural extensions of the restaurant’s identity performed better than generic offerings. By fall, the most successful restaurants were updating their AR content monthly, creating reasons for repeat visits to see what’s new.

Looking ahead to the next 12 months, restaurants should focus on creating AR experiences that solve actual customer problems rather than just entertain. Consider AR language translation for menus and ingredient explanations to welcome international visitors. Develop AR dietary filters that highlight menu items meeting specific requirements when viewed through a smartphone. Create virtual wait-time entertainment that makes waiting for a table part of the experience rather than a frustration.

The successful restaurants of tomorrow will view AR not as a marketing gimmick but as an essential tool for enhancing real customer needs while creating memorable experiences that drive loyalty and word-of-mouth promotion.

Conclusion

As we step into 2025, the food service landscape continues to shift beneath our feet. Local businesses that adapt to plant-based options, ghost kitchens, and experience-focused dining will find themselves ahead of the curve. The integration of AI ordering systems, contactless payments, and IoT supply chain management isn’t just futuristic—it’s becoming essential for daily operations.

Sustainability isn’t optional anymore. Sourcing locally, reducing plastics, and investing in energy-efficient equipment are practices that customers now expect. Their preferences for healthier options, delivery services, and transparent ingredient sourcing demand your attention and action.

The next steps for your business? Start small—choose one technology and one sustainability practice to implement this quarter. Track customer responses and adjust accordingly. Connect with local suppliers and explore how AI tools might streamline your specific operations.

Remember, successful food service businesses in 2025 won’t just sell food—they’ll sell experiences, values, and convenience, all of which drive food service sales. The businesses that recognize these shifts early will not just survive but thrive in this new environment.

Your future in the food service industry starts today. What’s your first move?

About the Author

Picture of Talha Colak
Talha Colak
Head of Marketing at Metrobi, with over 7 years of experience in the US market, specializing in SMB and B2B marketing. Expert in creating strategies that drive growth and build strong connections with businesses.
Related posts
In this article
Food Service Industry
Learning center articles
Other Learning Center Subjects