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Accounts Receivable Simplified: Quick Tips For Busy Business Owners

Accounts Receivable

I’ve struggled with managing accounts receivable and keeping track of money owed. That’s why I put together some effective methods to make this process easier. In my latest guide for business owners, I cover how to handle doubtful debts and keep your accounts in order.

Cash flow problems are the leading cause of death for 82% of small businesses, affecting their current assets. Most of these deaths are preventable.

As a business owner, you’re pulled in twenty different directions every day. Client calls. Employee issues. Product development. Marketing plans. The last thing you want to think about is chasing down payments that should have arrived in your bank account weeks ago and addressing any outstanding debt.

But here’s the hard truth: your accounts receivable process might be slowly bleeding your business dry, leading to increased debt and potential bad debts.

You started your business to pursue freedom and purpose, not to become an amateur collections agent and negatively impact your balance sheet.

What if you could streamline each transaction?

  • Cut your payment waiting time by 62%

  • Automate 80% of your invoicing process

  • Free up 5-7 hours every week

  • Sleep better knowing exactly when money will arrive

The good news? You don’t need an accounting degree or expensive consultants. You need a system that works while you focus on what you do best for accounts receivable.

This guide strips accounts receivable down to its essentials. No complicated jargon. No theoretical concepts. Just practical, proven steps that your accounts receivable team and busy business owners can implement immediately.

Your business deserves the cash it has earned. Let’s make sure you get it—consistently, predictably, and with minimal effort on your part.

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Step 1: Streamlining Accounts Receivable

  • Automation tools can reduce AR costs by up to 17% and process invoices 87% faster.

  • Clear payment terms prevent disputes and accelerate cash flow

  • Regular monitoring of key metrics like DSO helps identify issues early

Implementing Automation Tools For Bad Debts or Doubtful Debts

Accounts receivable (AR) processes often consume significant time when managed manually, impacting your accounts receivable turnover ratio. Paper invoices, manual data entry, and spreadsheet tracking create bottlenecks that slow down your cash flow. Automation tools address these pain points by digitizing and standardizing your AR workflow.

The benefits of automation extend beyond simple time savings. Companies that invest heavily in AR automation report up to 17% cost reduction in related processes, which also improves the cash conversion cycle compared to only 7% reduction for businesses investing less in automation solutions. Additionally, businesses using AR automation experience invoice processing times up to 87% faster than those relying on manual methods. These efficiency gains directly impact your bottom line and income statement by freeing staff to focus on higher-value activities like customer relationship management and financial strategy.

Selecting the Right Automation Solution

When choosing an Account Receivable automation tool for each transaction, consider these key factors for your company :

  • Integration capabilities: The solution should connect seamlessly with your existing accounting software and ERP systems

  • Scalability: As your business grows, your AR solution should grow with you

  • User-friendliness: Staff should find the interface intuitive and easy to navigate

  • Reporting features: Look for robust analytics and customizable reports

  • Customer portal options: Self-service portals for clients can reduce inquiries and speed up payments

Leading solutions in 2025 include Serrala, BlackLine, Quadient, and HighRadius, which offer AI-driven automation for various AR functions. The global accounts receivable automation market is growing rapidly, projected to reach $7.22 billion by 2029 with a compound annual growth rate of 15.7%, reflecting the increasing demand for these efficiency-boosting tools.

Implementation Best Practices For Accounts Receivable

Follow these steps when implementing your chosen automation tool to effectively manage total accounts receivable :

  1. Start with a process audit: Document your current accounts receivable workflow to identify bottlenecks

  2. Set clear objectives: Define specific goals like “reduce DSO by 10 days” or “decrease manual data entry by 80%”

  3. Plan for data migration: Clean up your existing accounts receivable data before importing it

  4. Train your team thoroughly: Schedule multiple training sessions and create process documentation

  5. Begin with a pilot: Test the system with a subset of customers before full implementation

  6. Collect feedback: Regularly ask staff about usability issues and improvement suggestions

The transition period requires patience. Expect a temporary dip in efficiency as your team adapts to the new system, but most businesses see significant improvements within 30-60 days.

Setting Clear Payment Terms on The System or Balance Sheet

Clear payment terms serve as the foundation of a healthy accounts receivable process. When customers understand exactly when and how they need to pay, you minimize confusion and disputes that can delay payments. Manual processes and unclear terms continue to be a leading cause of delayed collections, even in 2025.

Creating standardized payment terms involves determining several key elements:

  1. Payment deadline: Specify whether you require payment in 15, 30, or 60 days (Net 15, Net 30, Net 60)

  2. Early payment incentives: Consider offering discounts for prompt payment (e.g., 2/10 Net 30 – a 2% discount if paid within 10 days)

  3. Late payment penalties: Clearly state any interest charges for overdue accounts

  4. Accepted payment methods: List all payment options available to customers

  5. Installment options: If applicable, detail the terms for installment payments

Communicating Terms Effectively

Even the most carefully crafted payment terms are useless if customers don’t see or understand them. Effective communication involves:

  • Multiple touchpoints: Include terms on quotes, contracts, invoices, and your website

  • Plain language: Avoid legal jargon in favor of clear, simple wording

  • Visual emphasis: Use bold text, different colors, or boxes to highlight key terms

  • Verbal confirmation: Discuss payment expectations during sales conversations

  • Regular reminders: Send payment deadline notifications before due dates

New customer onboarding presents an ideal opportunity to establish payment expectations. It is better to create a welcome packet that includes a one-page summary of your payment terms and a receivable example, and schedule a brief call to review these terms and answer any questions. This proactive approach prevents future misunderstandings and demonstrates your professionalism.

Regularly Monitoring Accounts

Regular account monitoring allows you to identify potential issues with outstanding invoices before they become serious problems. Without consistent oversight, late payments can accumulate, cash flow can suffer, and customer relationships can deteriorate.

Creating a Schedule for Review

Develop a structured monitoring routine based on your business volume and resources:

  • Daily checks: Review incoming payments and new invoice statuses

  • Weekly analysis: Examine aging reports and follow up on overdue accounts

  • Monthly assessment: Evaluate overall AR performance and identify trends

  • Quarterly review: Conduct deeper analysis of customer payment behaviors and adjust strategies accordingly

You should assign specific team members responsibility for each monitoring task, and create standardized procedures to ensure consistency. Using automation tools with scheduled reports can significantly streamline this process.

Key Metrics to Watch

It is better to focus on these essential indicators to gauge the health of your accounts receivable:

  1. Days Sales Outstanding (DSO): This measures the average number of days it takes to collect payment after a sale. A lower DSO indicates more efficient collections.

  2. Aging Reports: These reports categorize receivables by age (0-30 days, 31-60 days, etc.), helping you identify which accounts need immediate attention.

  3. Collection Effectiveness Index (CEI): This metric shows the percentage of receivables collected against the total amount available for collection during a specific period.

  4. Bad Debt to Sales Ratio: This measures the percentage of sales that become uncollectible, helping you assess credit policy effectiveness.

  5. Invoice Dispute Rate: Tracking the percentage of invoices that generate customer questions or disputes helps identify process improvements.

AI-driven monitoring tools now provide real-time dashboards and predictive analytics to flag at-risk accounts and prioritize collection efforts. These tools can help identify patterns in customer payment behavior that might not be obvious through manual review.

Is Accounts Receivable a Stressful Job?

Accounts receivable roles can be challenging, particularly when dealing with difficult customers or tight collection targets. However, proper systems and automation significantly reduce stress levels. The biggest problems in accounts receivable typically involve:

  1. Chasing late payments: Having to repeatedly follow up with customers who don’t pay on time

  2. Resolving disputes: Mediating disagreements about invoice amounts or service delivery

  3. Meeting collection targets: Pressure to maintain cash flow can create tension

The difficulty level of accounts receivable work largely depends on your systems and customer base. While some find accounts payable simpler because it doesn’t involve collections, accounts receivable give you more control over processes and typically offer more opportunities to improve your company’s cash flow and positively influence the income statement.

The “10 rule” often referenced in AR refers to the principle that addressing receivables within 10 days of becoming past due dramatically increases collection probability. After 90 days, the chances of collecting full payment drop to less than 50%.

By implementing the streamlining strategies outlined above—automation, clear terms, and regular monitoring—you can ensure the total value of accounts receivable is managed effectively, transforming it from a stressful burden into a smooth, efficient process that supports your business growth and ensures you have the necessary funds.

Step 2: Efficient Invoicing Processes

  • Create clear, professional invoices with all required elements

  • Automate delivery to save time and reduce human error

  • Implement strategic follow-up systems to minimize late payments

Creating Professional Invoices

Professional invoices are more than just payment requests—they’re business documents that represent your company and set expectations for payment. Invoices with clear information and professional design get paid faster and help reduce payment disputes.

Essential Elements of an Invoice

Every professional invoice must include specific information to be legally compliant and facilitate prompt payment:

  1. Your business information: Full legal business name, address, phone number, and email

  2. Client information: The client’s business name, contact person, and complete address

  3. Invoice number: A unique identifier for tracking purposes

  4. Issue date and due date: When the invoice was created, and when payment is expected

  5. Itemized description of products/services: Clear breakdown of what the client is paying for

  6. Quantity and rate: How many units and at what price

  7. Subtotal, taxes, and total amount due: All calculations clearly shown

  8. Payment terms and methods: When payment is due (Net 30, etc.), and how to pay

  9. Late payment terms: Any fees or interest that will apply to late payments

These elements not only make your invoice legally valid but also reduce confusion that might delay payment.

Tools to Design Professional Invoices

You don’t need to be a graphic designer to create professional-looking invoices. Several tools make this process simple:

  • Accounting software: QuickBooks, Xero, and FreshBooks offer built-in invoice templates that you can customize with your logo and brand colors.

  • Invoice-specific platforms: Wave, Invoice2go, and Zoho Invoice provide user-friendly interfaces specifically for creating and sending invoices.

  • Design templates: If you prefer more control, Microsoft Office and Google Workspace offer invoice templates you can modify.

  • PDF converters: Tools like Adobe Acrobat allow you to save your invoices as professional PDFs that look consistent across all devices.

When selecting a tool, consider whether it can:

  • Save your branding elements for consistent use

  • Generate recurring invoices if needed

  • Track when invoices are viewed by clients

  • Accept online payments directly from the invoice

A consistent, branded invoice design helps clients quickly recognize your bills and builds professional credibility that can lead to faster payments.

Automating Invoice Delivery

Manual invoice delivery is time-consuming and prone to errors. Setting up automated systems ensures invoices reach clients promptly and consistently, without requiring your constant attention.

Benefits of Automated Invoicing

Automating your invoice delivery process offers several key advantages for businesses looking to secure financing :

  1. Time savings: The average business spends 3-4 hours per week on manual invoicing tasks. Automation can reduce this to minutes.

  2. Reduced errors: Manual processes have an error rate of 1-3%, while automated systems reduce this to near zero.

  3. Faster payments: Businesses using automated invoicing report getting paid 2-5 days faster on average.

  4. Better tracking: Automated systems provide real-time updates on whether invoices were delivered, opened, and when payment is received.

  5. Consistent timing: Sending invoices at the same time each month helps clients build payment into their cash flow processes.

  6. Reduced labor costs: Staff can focus on value-adding activities rather than administrative tasks.

  7. Improved client experience: Professional, consistent invoicing creates a better impression and reduces payment friction.

The return on investment for invoice automation is typically realized within 3-6 months for small to medium businesses.

Software Options for Automatic Delivery

Several software solutions can automate your invoice delivery, each with different features:

  • Full accounting platforms: QuickBooks, Xero, and Sage provide comprehensive invoicing automation within larger accounting systems. These work well if you need integrated financial management.

  • Specialized invoicing software: FreshBooks, Invoice Ninja, and Zoho Invoice focus specifically on creating and delivering invoices automatically.

  • Payment processors with invoicing: Square, Stripe, and PayPal offer invoicing features with direct payment processing integration.

  • Industry-specific solutions: Some industries have specialized options, like LawPay for legal services or Therapist Helper for healthcare providers.

When selecting software, consider these important factors:

  1. Integration capabilities with your existing systems

  2. Cost relative to your invoice volume

  3. Customer support availability

  4. Mobile app functionality

  5. Multiple delivery options (email, text, client portal)

  6. Payment processing features

  7. Recurring invoice settings for regular clients

Following Up on Invoices

Even with the best invoicing system, some invoices will require follow-up. A systematic approach to follow-ups can significantly reduce late payments and improve cash flow predictability.

Best Practices for Timely Follow-ups

Following up on unpaid invoices requires a balance of persistence and professionalism:

  1. Create a follow-up schedule: Establish a clear timeline for when follow-ups should occur. A typical schedule might be:

    • Payment reminder: 3 days before the due date

    • First follow-up: 1 day after due date

    • Second follow-up: 7 days past due

    • Phone call: 14 days past due

    • Final notice: 30 days past due

    • Collections consideration: 45+ days past due

  2. Automate early reminders: Use your invoicing software to send automatic reminders before and shortly after the due date.

  3. Personalize later communications: As an invoice ages, switch from automated to personal outreach. A phone call is often more effective than an email for invoices more than two weeks overdue.

  4. Document all communications: Keep detailed records of all follow-up attempts, including dates, methods, and responses.

  5. Assign clear responsibility: Designate a specific person to handle follow-ups so nothing falls through the cracks.

  6. Review aging reports weekly: Regular review of accounts receivable aging reports helps identify patterns and problem accounts.

  7. Offer payment plans when appropriate: For good clients with temporary cash flow issues, a payment plan can help preserve the relationship while ensuring you get paid.

  8. Consider early intervention for large invoices: For significant amounts, don’t wait for the standard follow-up schedule—check in earlier to ensure payment is on track.

Scripts or Templates for Follow-up Emails

Effective follow-up communications are clear, friendly, and action-oriented. Here are templates you can customize for different stages of follow-up:

Payment Reminder (3 days before due)

Subject: Friendly Reminder: Invoice #[Number] Due Soon

Hello [Client Name],

I hope this email finds you well. This is a friendly reminder that invoice #[Number] for $[Amount] is due on [Date].

You can make payment via [payment methods]. The invoice is attached for your reference.

If you have any questions, please don't hesitate to contact me.

Thank you for your business!

Best regards,
[Your Name]

First Follow-up (1 day past due)

Subject: Invoice #[Number] Payment Status

Hello [Client Name],

I wanted to check if you received our invoice #[Number] for $[Amount] that was due yesterday.

If you've already sent payment, please disregard this message. If not, could you please let me know when we can expect payment?

I've attached another copy of the invoice for your convenience.

Thank you,
[Your Name]

Second Follow-up (7 days past due)

Subject: Outstanding Payment: Invoice #[Number]

Hello [Client Name],

Our records show that invoice #[Number] for $[Amount] is now 7 days past due. 

Could you please provide a status update on this payment? If there are any issues preventing payment, I'd be happy to discuss solutions.

[If applicable] Please note that as per our terms, invoices past due by more than 7 days may incur a late fee of [fee amount].

Thank you for your prompt attention to this matter.

Regards,
[Your Name]

Final Notice (30 days past due)

Subject: FINAL NOTICE: Invoice #[Number] Significantly Overdue

Hello [Client Name],

Despite several previous communications, invoice #[Number] for $[Amount] remains unpaid and is now 30 days past due.

Please arrange for immediate payment to avoid further action. If you're experiencing financial difficulties, please contact me directly at [phone number] to discuss payment arrangements.

[If applicable] Per our agreement, the outstanding balance has incurred late fees of $[amount].

I value our business relationship and hope we can resolve this matter promptly.

Regards,
[Your Name]

These templates should be personalized based on your relationship with the client and your company’s tone. The most effective follow-ups are those that maintain professionalism while communicating expectations.

To improve follow-up effectiveness, track response rates to different message formats and timing. Some clients respond better to direct language, while others prefer a softer approach. Analyzing which methods work best allows you to refine your follow-up strategy over time.

Step 3: Cash Flow Improvement Strategies

  • Reduce payment wait times with strategic discount offers

  • Use technology to implement flexible discount systems

  • Address overdue payments with proactive management techniques

Cash flow is the lifeblood of any business. When customers delay payments, your company’s debt and financial health suffer. The strategies in this section will help you turn slow-paying accounts into reliable sources of cash from your sales, without damaging customer relationships.

Offering Early Payment Discounts

Early payment discounts create a win-win situation: customers save money while you receive funds faster, improving your short-term assets. Research shows that offering a discount can increase the likelihood of early payment by up to 45%, according to a 2024 study by the Credit Research Foundation.

Structuring Discounts Effectively

To create an effective early payment discount program:

  1. Calculate your cost of capital
    First, determine what it costs your business to wait for payment. This includes bank interest rates, opportunity costs, and collection expenses. This calculation helps ensure your discount rate makes financial sense.

  2. Set the right discount percentage.
    The discount must be large enough to motivate customers but small enough to protect your margins. Most businesses offer between 1-3% for early payment.

  3. Define clear timeframes
    Specify exact due dates for both discounted and standard payments. For example: “2% discount if paid by May 15, full amount due by June 1.”

  4. Document the terms
    Include discount terms on all quotes, contracts, and invoices. Use bold text or highlighting to make these terms stand out.

  5. Track the results
    Monitor which customers take advantage of discounts and calculate the actual impact on your cash flow. This data helps you refine the program over time.

  6. Consider tiered discounts
    Some businesses offer sliding scale discounts: 3% if paid in 5 days, 2% if paid in 10 days, etc. This can further accelerate payments from highly motivated customers.

Early payment discounts work best when communicated clearly and consistently. You should make sure your team can explain the benefits to customers and answer any questions about how the discount works.

Utilizing Dynamic Discounting

Dynamic discounting takes the concept of early payment discounts to the next level by using technology to offer flexible, time-based discount terms. Unlike traditional fixed discounts, dynamic discounting allows the discount rate to change based on how early the payment is made.

Explanation and Benefits

Dynamic discounting works through specialized software platforms that connect to your accounting system. When you issue an invoice, the customer can log into a portal and see various payment options with corresponding discount rates. The earlier they pay, the bigger the discount.

For example, a $10,000 invoice with Net 30 terms might offer these dynamic options:

  • Pay today (Day 1): 3% discount ($9,700)

  • Pay in 10 days: 2% discount ($9,800)

  • Pay in 20 days: 1% discount ($9,900)

  • Pay in 30 days: No discount ($10,000)

The primary benefits include:

  • Cash flow control: You can adjust discount rates based on your current cash needs

  • Higher adoption rates: The sliding scale encourages more customers to pay early

  • Improved supplier relationships: Customers appreciate the flexibility

  • Better forecasting: The system provides data on payment patterns

  • Reduced financing costs: Less need for short-term loans or lines of credit

Best Practices for Implementation

Implementing dynamic discounting requires careful planning and execution:

  1. Select the right platform
    Look for solutions that integrate with your existing accounting software and offer robust reporting features. Popular options include Taulia, C2FO, and PrimeRevenue.

  2. Start with key customers.
    Begin by offering dynamic discounting to your largest or most reliable customers. Their early adoption will provide quick wins and valuable feedback.

  3. Set appropriate discount rates.
    Calculate discount rates based on your cost of capital plus a small premium. Most businesses start with maximum discounts of 1-3% for immediate payment.

  4. Create a clear communication plan.
    Develop simple explanations and training materials for both your staff and customers. Include visual aids that show how the sliding scale works.

  5. Automate the process
    The true value of dynamic discounting comes from automation. Ensure your system can automatically calculate discounts, apply them to invoices, and update your accounting records.

  6. Monitor and optimize
    Track key metrics like adoption rate, average discount taken, and impact on DSO. Use this data to refine your discount rates and communication strategy.

  7. Consider your cash position.
    During times when cash is tight, increase discount rates to accelerate payments. When cash flow is strong, you can reduce rates to maximize revenue.

Many businesses find that dynamic discounting pays for itself within months through improved cash flow and reduced financing needs. The key is consistent application and clear communication about how the system works.

Managing Outstanding Receivables

Even with incentives in place, some invoices will inevitably become overdue. Developing a structured approach to manage these outstanding receivables is essential for maintaining healthy cash flow.

Approaches to Managing Overdue Accounts

  1. Establish a clear collection process.
    Create a step-by-step procedure that specifies actions to take at different stages of lateness (e.g., 15, 30, 45, 60 days past due). Document who is responsible for each action and what language should be used in communications.

  2. Use aging reports effectively.
    Generate weekly aging reports that categorize receivables by how long they’ve been outstanding. Focus collection efforts on the oldest invoices first, as these are at the highest risk of non-payment.

  3. Implement reminder systems
    Send automated reminders at predetermined intervals. Research shows that polite but firm reminders sent 7 days before the due date, on the due date, and 7 days after the due date significantly improve payment rates.

  4. Make personal contact
    After an invoice is 15-30 days late, move from automated reminders to personal phone calls. Speaking directly with the customer often reveals issues that are preventing payment and allows for immediate problem-solving.

  5. Document all communications
    Keep detailed records of all payment discussions, including dates, who you spoke with, and what was promised. This documentation is crucial if legal action becomes necessary later.

  6. Consider third-party collections
    For accounts more than 90 days past due, evaluate whether to engage a collection agency. While agencies typically take 25-40% of collected amounts, they may recover funds that would otherwise be lost completely.

  7. Review credit policies
    For customers with repeated late payments, consider adjusting their credit terms or requiring deposits on future orders. This protective measure helps prevent the problem from recurring.

Strategies to Renegotiate Payment Terms

When customers are struggling to pay, renegotiating terms can be more productive than demanding immediate payment:

  1. Offer payment plans
    Break large outstanding balances into smaller, more manageable installments. A structured payment plan with clear due dates can turn a non-paying customer into a reliable, if slower, source of cash.

  2. Prioritize partial payments
    When full payment isn’t possible, accept partial payments to reduce your exposure and demonstrate the customer’s good faith. Always document the agreement about when the remaining balance will be paid.

  3. Consider accepting alternative payment methods.
    Some customers may be able to pay more quickly using credit cards or digital payment systems, even if it means you absorb the processing fees. The faster cash flow often justifies the expense.

  4. Exchange services or products
    In some cases, accepting goods or services from the customer instead of cash payment can be mutually beneficial. Be sure to document the fair market value of what you receive.

  5. Provide short-term discounts for payment.
    Offering a one-time discount for immediate payment of an overdue invoice can be effective. A typical offer might be 5-10% off if paid within 7 days.

  6. Update credit terms for future sales.
    Use the renegotiation as an opportunity to establish more favorable terms for future transactions, such as requiring deposits or advancing to prepayment status.

  7. Document new agreements in writing.
    Any renegotiated terms should be formally documented and signed by both parties. This prevents misunderstandings and provides legal protection if further issues arise.

The key to successful receivables management is balancing firmness with flexibility. Your goal is to maintain positive customer relationships while ensuring you get paid in a timely manner. Regular review of what your company owes and outstanding receivables, and proactive communication with customers, will help prevent small issues from becoming major cash flow problems.

Accounts Receivable Turnover Ratio

Managing accounts receivable doesn’t have to be a headache for busy business owners. By streamlining your processes with automation tools, setting clear payment terms, and creating professional invoices, you can also enhance your accounts receivable turnover ratio, optimize your inventory, and stay ahead of the game while managing accounts payable. Remember that consistent communication with clients about payments builds trust and reduces delays. Understanding how your accounts receivable impacts your overall financial health is essential. To get a deeper insight into how these activities reflect on your company’s financials, you might find it helpful to review an Income Statement breakdown with clear examples. This perspective can clarify how AR management ties directly into profit and loss, enabling better business decisions.

Small changes like offering early payment discounts can significantly improve your cash flow and positively impact your revenue account. You shouldn’t overlook the power of integrated systems that connect your invoicing with accounting software—this simple step saves hours of manual data entry every month and can significantly boost your revenue.

When challenges arise with late payments, address them promptly and professionally. Your approach to handling difficult payment situations reflects your company values and protects your bottom line.

The time you save by implementing these accounts receivable strategies can be reinvested into growing your business or simply enjoying more time away from work. After all, you started your business to create value and freedom, not to chase down payments. For business owners managing finances independently, it’s crucial to maintain organized accounting practices to keep your operations running smoothly. If you’re looking to enhance your financial management skills, this resource on simplifying small business accounting offers practical tips and guidance to help you stay on top of your accounts without needing extra help.

Take one tip from this guide and implement it this week. Small, consistent improvements to your accounts receivable process will compound over time, creating a more profitable and less stressful business. For those new to financial management, understanding the fundamentals is crucial. Familiarize yourself with essential bookkeeping concepts early on to ensure your accounts receivable are accurately tracked and managed. This foundation supports better cash flow decisions and overall business health. To get started, check out this comprehensive guide on effective bookkeeping tips.

About the Author

Picture of Joao Almeida
Joao Almeida
Product Marketer at Metrobi. Experienced in launching products, creating clear messages, and engaging customers. Focused on helping businesses grow by understanding customer needs.
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