In 2024, standard shipping remains the go-to choice for cost-conscious consumers and businesses alike. But what exactly is standard shipping, and how does it stack up against expedited options?
Standard shipping typically delivers packages within 3-8 business days at a lower cost than faster methods. It’s reliable for most purchases, but may not be ideal for urgent or time-sensitive shipments. Discover various shipping options to suit your needs, covering their advantages, prices, and how to determine the most appropriate method for your parcels.
In this comprehensive guide, we’ll dive into the pros and cons of standard shipping, compare it to expedited alternatives, and reveal strategies to make the most of this budget-friendly option. Whether you’re an ecommerce entrepreneur or a savvy shopper, understanding the ins and outs of standard shipping is key to making informed decisions and keeping costs in check.
So, if you’re ready to master the art of standard shipping in 2024, let’s get started!
What is Standard Shipping? Definition and Key Aspects
Standard shipping is the most common and affordable shipping method, taking 3-8 business days for delivery
Packages travel through the carrier’s network, with transit times varying based on factors like distance and peak periods
Costs are based on weight, dimensions, and distance, with many retailers offering free standard shipping promotions
How Standard Shipping Works
When you place an order with standard shipping, the process of shipping boxes begins at the retailer’s warehouse or fulfillment center. The ordered items are picked, packed, and labeled for shipping. The package is then handed off to the chosen carrier, such as USPS, FedEx, or UPS. Discover the impact of utilizing a logistics approach that spans multiple channels, making the shipping process more efficient and adaptable.
Once in the carrier’s network, your package will travel through various hubs and sorting facilities en route to its destination. The exact path and number of stops depend on factors like distance, package volume, and the carrier’s established routes. Throughout the journey, the package is scanned at key points, allowing for tracking updates. Interested in sending a package to arrive the next day? Discover the ins and outs of express overnight delivery – we provide comprehensive details on costs, transit times, and everything else you need to understand.
Upon reaching the shipping company or destination hub, your package is loaded onto a delivery truck for the final leg of its trip. The carrier will then attempt delivery to your specified address during their regular business hours. If successful, the package is marked as delivered. If not, they may leave a note and attempt redelivery in the following days.
Standard Shipping Transit Times
One of the most common questions about standard shipping is, “How long does it take?” The answer varies but typically ranges from 3-8 business days within the contiguous United States. This means that if you place an order on a Monday, it will likely arrive between Thursday and the following Wednesday, assuming no major delays.
Average Time
For domestic US shipments, standard shipping typically takes 3-5 business days. For international shipments, delivery times vary widely, ranging from 7 to 30 days.
However, several factors can impact standard shipping transit times:
Distance
Longer distances naturally take more time to cover. Shipping from Los Angeles to New York generally takes longer than shipping from Los Angeles to San Francisco.
Remote Locations
Standard shipping to Alaska, Hawaii, and other U.S. territories often takes longer due to their distance from major hubs. The same applies to rural areas with lower population densities.
International Destinations
Standard shipping outside the U.S. can take significantly longer, often 2-8 weeks, than domestic shipping due to the need to clear customs and the greater distances involved.
Peak Periods
During busy shopping periods like the holidays or special sales events, the increased package volume can lead to slower processing times and potential delays.
It’s important to note that while carriers provide estimated delivery dates for two standard shipping services, they do not guarantee delivery by a specific time. For time-sensitive shipments, consider expedited options instead.
Standard Shipping Costs
Cost is a key factor for many shoppers when choosing a shipping method. Standard shipping is typically the most affordable option, prioritizing cost-effectiveness over speed.
Carriers calculate standard shipping rates based on the package’s weight, dimensions, and the distance it needs to travel. Heavier, larger packages going longer distances will generally cost more. However, the exact pricing can vary between carriers and may be influenced by factors like fuel costs and the current market rates.
Many online retailers offer free standard shipping, either as a regular perk or a promotion. This is often tied to a minimum purchase amount, such as “Free standard shipping on orders over $50.” In these cases, the retailer absorbs the standard shipping cost as an incentive for customers to shop with them.
By understanding how standard shipping works, its typical transit times, and its costs, you can make informed decisions when sending or receiving packages. While it may not be the fastest option, its affordability and reliability make it a popular choice for many shipments.
average costs
Domestic Standard Shipping:
USPS Retail Ground: $17.90
UPS Ground: $19.50
FedEx Ground: $18.91International Standard Shipping:
The cost varies widely based on distance, customs fees, and taxes. For example, a 2.2-pound package from New York to California via USPS Retail Ground costs $17.90.Industry Benchmark:
In e-commerce, shipping costs typically amount to 10-15% of the total order value.
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Standard Shipping vs. Expedited Shipping: Key Differences
Standard shipping is slower but more affordable than expedited options
Expedited shipping prioritizes quick delivery, usually within 1-3 business days, at a higher cost
Choose standard for most purchases without urgent deadlines, and expedited for time-sensitive items
Speed and Cost Comparison
When comparing standard shipping to expedited, express, or overnight shipping, the primary differences lie in delivery speed and cost. Standard shipping is typically the slowest option, with delivery times ranging from 3-7 business days or longer, depending on the distance and carrier. However, it is also the most cost-effective choice for both businesses and shoppers. If you’re in a rush to receive your package, consider selecting express delivery options to get your items swiftly to your doorstep. Discover the benefits of opting for faster delivery services.
On the other hand, expedited shipping options prioritize swift delivery, often guaranteeing arrival within 1-3 business days. This increased speed comes at a premium price, which can be significantly higher than standard shipping rates. The exact cost difference varies based on factors such as package weight, dimensions, and destination.
Real-World Examples
Let’s consider a real-world scenario:
Standard shipping (5-7 business days): $5.99
Expedited shipping (2-3 business days): $12.99
Overnight shipping (1 business day): $24.99
In this example, choosing expedited shipping over standard delivery would cost an additional $7, while overnight shipping would be $19 more than the standard option. For businesses, offering a range of shipping options allows customers to choose based on their needs and budget.
Comparison
Standard shipping can save up to 91% off discounted shipping rates on 250+ couriers. Standard shipping, such as UPS standard shipping, contributes to lower carbon emissions, making it a sustainable choice, but standard shipping is slower than express shipping, which typically takes 1-2 days. Express shipping costs more due to its quickness.
When to Choose Standard vs. Expedited
Deciding between standard and expedited shipping depends on various factors, including the urgency of the delivery, the nature of the item being shipped, and the overall value of the package.
Standard shipping works well for most everyday purchases that do not have strict deadlines. These could include items like clothing, books, or household goods. In such cases, the lower cost of standard shipping often outweighs the need for speedy delivery.
However, there are situations where expedited shipping is the better choice, despite the higher cost. Consider the following scenarios:
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Time-sensitive gifts: If you’re sending a birthday or anniversary present, ensuring it arrives on time may be worth the extra expense.
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Perishable items: Foods, flowers, or other goods with limited shelf life require fast delivery to maintain quality.
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Critical supplies: When you need a replacement part or essential item for work or home, expedited shipping can minimize downtime and inconvenience.
Additionally, it’s essential to consider the overall value of the package when choosing between standard and expedited shipping. High-value items may benefit from the added tracking and insurance often included with expedited services, providing peace of mind for both the sender and recipient. You may also use a travel logo to prevent confusion and implement a better identity.
Carrier-Specific Differences
While the general principles of long does standard shipping vs. expedited shipping apply across carriers, it’s important to note that each carrier may have slightly different terminology and service levels.
For example, here’s how some major carriers define their standard and expedited options:
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UPS: UPS Ground (standard), UPS 3 Day Select, UPS 2nd Day Air, UPS Next Day Air (expedited)
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FedEx: FedEx Ground (standard), FedEx Express Saver, FedEx 2Day, FedEx Standard Overnight (expedited)
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USPS: USPS Retail Ground (standard), Priority Mail Express, Priority Mail (expedited)
When selecting a shipping method, always review the specific carrier’s offerings to ensure you choose the shipping service that best fits your needs and budget.
Is Standard Shipping Better than Express Shipping or Ground Shipping?
While international standard shipping is often the most cost-effective option, it’s not always the “better” choice. The best shipping method depends on the specific circumstances surrounding each order. Considering the wide array of variables for each order, incorporating a flexible approach to worldwide shipping can significantly enhance your ecommerce strategy.
Standard shipping is ideal when:
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Cost savings are a top priority
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The item is not urgently needed
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The package is not high-value or perishable
However, expedited shipping is better when:
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Timely delivery is essential
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The item is perishable or high-value
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The added cost is justified by the importance of the shipment
Ultimately, the decision between standard and expedited shipping should be based on a careful assessment of the shipment’s requirements and the trade-offs between cost and speed.
Benefits of Standard Shipping for Ecommerce Businesses and Shoppers
Reduced Shipping Expenses
One of the primary benefits of standard shipping for ecommerce businesses is the reduced shipping costs compared to expedited options. According to a 2023 study by the National Retail Federation, offering free shipping is the top factor in driving online purchases, with 75% of consumers expecting free shipping on orders under $50. By leveraging the lower rates of standard shipping, businesses can offer free or heavily discounted shipping to their customers without significantly impacting their bottom line. Discover the various shipping options available, including 8 different shipping methods, to help optimize your ecommerce strategy by balancing cost, delivery speed, and customer expectations.
This not only helps attract more customers but also increases the average order value. By setting free shipping thresholds slightly above the average order value, businesses can encourage customers to spend more per transaction.
customer preferences
A 2023 consumer trends report by Jungle Scout found that 66% of online shoppers have added items to their cart to qualify for free shipping.
2 in 3 online shoppers choose a brand based on their delivery options. 66% of customers choose to purchase from retailers with more delivery options.
Moreover, offering affordable standard shipping helps reduce cart abandonment rates. A 2023 study by Baymard Institute revealed that high shipping costs are the top reason for cart abandonment, with 49% of shoppers citing it as the reason for not completing a purchase. By providing cost-effective, standard shipping services, businesses can mitigate this issue and improve conversion rates.
Reliability for Most Purchases
Standard shipping provides a dependable delivery option for the majority of customer orders. While it may not be as fast as expedited shipping, it is still a reliable choice for most purchases that don’t require urgent delivery. Incorporating Ship to Store options offers customers the flexibility and convenience of picking up their purchases, blending the efficiency of online shopping with the immediacy of in-store collection.
expectations
According to a 2023 report by ShipStation, 80% of consumers are willing to wait up to 5 days for their orders to arrive with standard shipping.
Standard shipping options often come with tracking and insurance, giving both businesses and customers peace of mind without incurring excessive costs. This allows customers to monitor their package’s progress and ensures that they can receive a refund or replacement if the item is lost or damaged during transit.
By offering standard shipping as the default option, businesses can reserve expedited shipping for customers with urgent needs. This helps manage customer expectations and allows businesses to allocate resources more efficiently.
Accurate Estimates
A 2023 study by Convey found that 70% of consumers are more likely to shop with a retailer again if they provide accurate delivery date estimates.
In summary, standard shipping provides a cost-effective and reliable delivery option for ecommerce businesses and shoppers alike. By leveraging the benefits of standard shipping, businesses can improve customer satisfaction, increase average order values, and reduce cart abandonment rates, all while managing shipping costs effectively.
Drawbacks and Limitations of Standard Shipping
Longer and Less Predictable Transit Times
One of the main drawbacks of standard shipping is that it often comes with longer transit times compared to expedited options. Standard shipping does not guarantee a specific, delivery time or date, which can make it less than ideal for time-critical shipments or customers who need their items by a certain deadline.
Delivery windows for standard shipping can span several business days, leaving shoppers with a broad estimate rather than a precise arrival date. This uncertainty can lead to customer frustration and dissatisfaction, especially if they are eagerly awaiting their purchase.
Factors Affecting Standard Shipping Transit Times
Several factors can influence the transit time for standard shipments:
Distance: The farther the package needs to travel, the longer it will typically take to arrive. For instance, shipping to higher zones in the United States can result in longer transit times and higher costs due to the increased distance.
Carrier network: Different carriers have varying network coverage and routing efficiency, which can impact delivery speed.
Package volume: High package volumes can strain carrier networks, potentially leading to slower processing and delivery times.
Potential Delays During Peak Seasons
Another limitation of standard shipping is its vulnerability to delays during peak seasons, such as holidays or major shopping events like Black Friday and Cyber Monday. During these times, carriers face a significantly higher volume of packages, which can strain their networks and cause delays.
Standard shipments may be deprioritized during peak periods as carriers focus on processing expedited and guaranteed deliveries first. This can result in longer transit times and missed delivery window estimates for standard packages.
External Factors Causing Shipping Delays
In addition to peak season volume, external factors can also disrupt standard shipping:
Weather events: Severe weather conditions, such as blizzards, hurricanes, or floods, can cause transportation delays and temporary facility closures.
Natural disasters: Earthquakes, wildfires, and other natural disasters can disrupt carrier operations and cause widespread delays.
Global disruptions: Pandemics, trade disputes, and geopolitical events can impact international shipping and cause delays for both domestic and cross-border deliveries.
Higher Shipping Costs for Certain Packages and Destinations
While standard shipping is often the most affordable option, it can still be expensive for certain types of packages and destinations. Factors that can influence the cost of standard shipping include:
Package weight and dimensions: Heavier and larger packages generally cost more to ship, even with standard shipping. For example, using custom packaging with smaller dimensions can help optimize dimensional weight and reduce shipping costs.
Destination: Shipping to remote, rural, or international destinations can be more expensive due to the increased distance and complexity involved. For instance, shipping internationally can result in higher customs fees based on the value of the package being shipped.
Carrier rates: Different carriers have varying rate structures for standard shipping, and some may be more expensive than others for certain package types or destinations.
Strategies for Reducing Standard Shipping Costs
To help mitigate the cost of standard shipping, ecommerce businesses can:
Negotiate rates with carriers: High-volume shippers may be able to secure discounted rates for standard shipping.
Optimize packaging: Using lightweight, compact packaging can help reduce shipping costs by minimizing package weight and dimensions.
Offer free shipping thresholds: Encouraging customers to meet a minimum order value for free standard shipping can help offset costs and increase average order value.
Is Standard Shipping the Cheapest Option? It Depends
When it comes to shipping costs, standard shipping is often seen as a budget-friendly choice. But is it always the cheapest option? The answer is not so clear-cut. While standard shipping rates from major carriers are generally among the most affordable, there are situations where other services may offer even lower prices. For those looking for speed without the high price, priority mail shipping provides a compelling balance between cost and delivery time, making it an advantageous option compared to both standard and express services.
Comparing Standard to Other Budget Services
In our analysis of shipping rates, we used standard mail services and found that standard shipping from USPS, UPS, and FedEx consistently ranks among the least expensive options for most packages. These services, which typically deliver within 3-7 business days, strike a balance between cost and reliability that appeals to many ecommerce businesses.
However, some retailers also offer “economy” or “ground” shipping services that can take 5-10 days for delivery but come at an even lower price point than standard international shipping. These options may be fulfilled by the same major carriers or by consolidators who specialize in cost-efficient shipping.
Balancing Cost vs. Service Level Needs
While it’s tempting to always choose the cheapest shipping option, it’s important to consider the trade-offs. The most budget-friendly services may not provide the speed, tracking, insurance, or reliability that your customers expect. In some cases, spending slightly more on standard shipping can lead to a better overall experience. Explore the nuances of budget-friendly shipping options to understand the advantages and limitations of economy shipping, helping you make a more informed decision for your logistics needs.
Consider these factors when deciding if the standard is the right fit for your business:
Urgency: If your products are needed quickly, the standard’s 3-7 day timeline may be worth the added cost over an economy option.
Tracking & Insurance: Standard shipping typically includes better tracking and insurance than the cheapest services. This can provide peace of mind for both you and your customers.
Reliability: In our experience, standard shipping tends to have more predictable delivery times and fewer issues than rock-bottom budget options.
Customer Expectations: Depending on your industry and audience, customers may expect a certain level of service. Choosing a slightly more expensive option can help meet those expectations.
The Verdict
For most ecommerce businesses, standard shipping offers the best balance of affordability and service. While there are cheaper options out there, they often come with significant drawbacks in terms of speed, reliability, and customer experience. Unless you’re shipping very low-value items that aren’t time-sensitive, standard is usually the way to go.
Making the Most of Standard Shipping Services: Strategies for Ecommerce Success
Set Clear Expectations on Your Website
Communicating standard shipping timelines is crucial for managing customer expectations and reducing support inquiries. Prominently display estimated delivery times based on the customer’s location, and consider using tools that calculate precise delivery dates. This transparency helps build trust and sets the stage for a positive customer experience.
For key shopping periods like holidays, communicate order deadlines for standard shipping well in advance. Use banners, pop-ups, and product page notifications to ensure customers are aware of cut-off dates. By setting clear expectations, you minimize the risk of disappointed customers and last-minute rushes that can strain your operations.
Case Study: Zappos' Shipping Information
Online shoe retailer Zappos excels at setting shipping expectations. Their product pages feature a "Free Shipping and Returns" badge, with a link to detailed shipping information. The shipping page breaks down expected delivery times by region and displays clear holiday order deadlines. As of 2024, Zappos' shipping information includes estimated delivery times of 3-5 business days for standard shipping.
Leverage Free and Flat Rate Shipping Offers
Free shipping is a powerful incentive for online shoppers. Consider offering free standard shipping for orders over a certain threshold to encourage higher-value purchases. Analyze your average order value and shipping costs to determine a threshold that balances customer appeal and profitability.
Another approach is to absorb standard shipping costs into your product prices, allowing you to offer ‘free shipping on everything’. This simplifies the purchasing decision for customers and can be especially effective for smaller, lightweight items with predictable shipping costs.
Flat rate shipping, where customers pay a fixed fee regardless of order size, is another attractive option. Utilize carriers’ flat-rate shipping supplies to maximize margins on smaller orders. Promote your flat rate as a simple, transparent alternative to variable shipping fees. Discover the advantages of offering a fixed shipping rate; learn how integrating flat-rate shipping can benefit both your business and your customers.
Success Story: NorthShore Care’s Free Shipping Threshold
NorthShore Care, a supplier of incontinence products, increased its free shipping threshold from $25 to $49 and saw a significant boost in average order value. The higher threshold encouraged customers to add more items to qualify for free shipping, offsetting the cost of offering the benefit.
Benefits
According to a study by ShipStation, 93% of online shoppers are more likely to purchase from a retailer offering free shipping.
Partner With Reliable Carriers
The success of your standard shipping hinges on the performance of your carriers. Thoroughly vet potential partners, considering factors such as delivery times, tracking capabilities, and customer service. Seek out carriers with a proven track record of consistency and reliability.
Insist on comprehensive tracking capabilities to keep customers informed throughout the shipping process. Real-time updates and proactive notifications can go a long way in reducing customer anxiety and support inquiries.
As your online business grows, leverage your order volume to negotiate competitive standard shipping rates. Many carriers such as USPS Priority Mail offer discounts for high-volume shippers, so don’t hesitate to request custom pricing. Regularly review your shipping spend and explore opportunities to optimize costs without sacrificing service quality.
Resource: Carrier Comparison Tools
Tools like ShipGooder and ShippingEasy allow you to compare rates and services from multiple carriers in one place. They provide detailed breakdowns of delivery times, tracking capabilities, and customer ratings to help you make informed decisions about your shipping partners. Additionally, you can use tools like ShipStation to streamline your shipping operations and optimize carrier selection.
Offer Standard Shipping Upgrades
While some customers are content with standard shipping, others may be willing to pay for faster delivery. Offer standard shipping upgrades like expedited or guaranteed delivery to cater to these preferences. Be sure to display the associated costs and delivery timelines.
Consider implementing a tiered shipping model, where customers can choose from multiple standard shipping speeds at different price points. This allows them to balance their urgency and budget, reducing the likelihood of abandoned carts due to unsuitable shipping options.
Example: Amazon’s Shipping Upgrade Options
Amazon offers a range of standard shipping upgrades, including One-Day, Two-Day, and Amazon Day delivery. Customers can choose their preferred shipping speed at checkout, with clear pricing and delivery date estimates provided. Amazon’s shipping upgrade options are designed to provide flexibility and convenience to customers, with 72% of customers considering fast shipping a key factor in their purchasing decisions. Discover the advantages and disadvantages of opting for 48-hour delivery to make an informed decision on your next Amazon purchase.
Monitor and Optimize Your Standard Shipping Performance
Regularly monitor your standard shipping performance metrics, such as average delivery times, on-time delivery rates, and customer feedback. Use this data to identify areas for improvement and work with your carriers to address any issues.
Consider implementing a formal shipping performance review process, where you meet with your carriers on a quarterly or annual basis to discuss key metrics and brainstorm optimization strategies. This proactive approach can help you stay ahead of potential problems and ensure your standard shipping remains competitive.
Metrics to Track:
Average standard shipping delivery times by region
On-time delivery rates for standard shipping
Customer satisfaction scores for standard shipping (via post-purchase surveys)
Standard shipping costs as a percentage of total sales
Additional metrics to consider include shipping carrier performance, package tracking accuracy, and customer complaints related to shipping.
By setting clear expectations, leveraging free and flat-rate shipping offers, partnering with reliable carriers, offering standard shipping upgrades, and continually monitoring and optimizing your performance, you can turn standard shipping into a powerful differentiator for your ecommerce business. Customers will appreciate the transparency, reliability, and value you provide with express shipping, leading to increased loyalty and long-term success.
Choosing the Right Shipping for You
Standard shipping offers an affordable and reliable delivery option for most ecommerce purchases. While not the fastest method, it balances cost-effectiveness and dependability for businesses and shoppers alike. However, expedited shipping may prove necessary for urgent or high-value orders. Interested in making your shipments more environmentally friendly? Learn about shipping with a carbon-neutral approach and why it’s key to minimizing ecological damage.
To make an informed decision, consider your budget, desired customer experience, and the nature of your products. By setting clear expectations, partnering with trusted carriers, and optimizing your shipping strategy, you can harness the power of standard shipping to drive sales and satisfaction.
Which shipping methods do you currently offer, and how well are they meeting your needs? Regularly evaluating your shipping mix can help you adapt to evolving customer preferences and industry trends.
