Four & Twenty Blackbirds

CASE STUDY​: Four & Twenty Blackbirds Delivers with Metrobi

The reliability, dedicated drivers, and Shopify integration have saved us countless headaches.

Melissa Elsen | Founder

Four & Twenty Blackbirds manages every wholesale route through Metrobi and uses the Metrobi-Shopify integration to automate delivery scheduling entirely.

Four & Twenty Blackbirds founders Emily Elsen and Melissa Elsen standing in front of their Brooklyn pie shop's glass door and neon logo.

Introducing Four & Twenty Blackbirds !

Four & Twenty Blackbirds is a Brooklyn-based pie company founded in 2010 by sisters Melissa and Emily Elsen. Known for seasonal, handmade pies with high-quality ingredients and inventive flavors (like salted caramel apple), the business grew from a home bakery to a beloved brand with retail locations and nationwide delivery.

Four &Amp; Twenty Blackbirds - Four &Amp; Twenty Blackbirds - Metrobi

📍439 3rd Ave, Brooklyn, NY 

Problem

Previously, Four & Twenty Blackbirds struggled with inconsistent delivery services, unpredictable drivers, inadequate support, and manual order entry, which wasted time and frustrated customers.

Solution

With the Shopify integration, reliable drivers, and real-time tracking, streamlined deliveries, reduced customer complaints, and freed the team to focus on baking.

Lower your delivery costs by 23%

"Cut our delivery costs by 30% while improving service"
— Gabriel Gibson, Flamingo Estate

How we reduce costs:

  • No delivery vehicle expenses
  • Optimized local routes
  • Pay-per-delivery model
  • Average 23% delivery cost reduction

About Four & Twenty Blackbirds

“When we decided to open a pie shop in New York City, we were hard pressed to find anyone focusing exclusively on pies in a truly handmade way, using seasonal and fresh ingredients sourced from local orchards.

Sure, plenty of bakeries made and carried pies, but not pies like ours; and we didn’t know of any places in the neighborhoods we frequented that were dedicated exclusively to the experience of sitting down and eating a slice of freshly baked, handmade pie with a cup of coffee; and that is exactly what we wanted to create: a local pie shop.”

 

Learn more about Four & Twenty Blackbirds

Four &Amp; Twenty Blackbirds - Four &Amp; Twenty Blackbirds - Metrobi
Four &Amp; Twenty Blackbirds - Four &Amp; Twenty Blackbirds - Metrobi

How everything started

Q: How did the business begin?

Melissa Elsen: “We started baking pies as a side project in our Brooklyn apartment, just for fun. When the response was great, we opened our first brick-and-mortar shop in 2010.”

 

Q: What do you think made Four & Twenty Blackbirds successful as a business?

Melissa Elsen: “Our dedication to quality, seasonal ingredients, unique flavors, and an all-butter crust that keeps customers coming back.”

Q: When was your proudest moment?

Melissa Elsen: “One of our proudest moments was undoubtedly publishing our cookbook in 2013. It was more than just a book; it was the culmination of our journey and a way to truly connect with the people who supported us.”

 

Four &Amp; Twenty Blackbirds - Four &Amp; Twenty Blackbirds - Metrobi

Metrobi is transforming bakery deliveries

Specialized solutions for bakery businesses:

  • Bakery-trained drivers
  • Proper handling equipment
  • Peak day delivery support
  • 23% average cost reduction

What are your favorite things about Metrobi?

  • The same drivers every time—they know our product and handle it with care.”
  • Automated Shopify orders save us hours of manual work.”
  • Customers can track deliveries, so they’re not calling us asking, ‘Where’s my pie?’”

How Metrobi works

Deliveries made for roasters, bakeries, and local businesses that care about quality. Talk to our team to learn more.

Four & Twenty Blackbirds delivers with Metrobi

"Metrobi is the only delivery service that truly aligned with our needs. After years of frustration, it’s been a game-changer for our business."

Four &Amp; Twenty Blackbirds Founders Emily Elsen And Melissa Elsen Standing In Front Of Their Brooklyn Pie Shop'S Glass Door And Neon Logo.

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