"It's been going really well. I'm creating systems, and Metrobi has been wonderful for that."
Introducing Floral Matters !
Floral Matters is a well-established floral business known for its flower arrangements and commitment to outstanding service. With a passion for creativity and quality, Floral Matters consistently delights its customers by bringing beauty and freshness to every occasion.
📍Lower Lobby, 1201 W Peachtree St NW, Atlanta, GA
Problem
Solution
Metrobi’s smarter system changed everything. Grouping deliveries, handpicking the best drivers, and adding photo updates smoothed out the chaos. Better pay and direct feedback kept quality high—no more guessing games, just dependable service.
How Floral Matters is using Metrobi to push its customers to the next tier.
"I realized I needed a perk to get people over the $200 price point."
About Floral Matters
“Floral Matters is a boutique floral studio rooted in design. With 15 years of experience crafting arrangements for Atlanta’s most thoughtful clients, we specialize in modern florals with a timeless feel — always tailored, always seasonal.
Whether you’re sending a gift, planning a special moment, or curating a space, our team brings creativity, professionalism, and care to every detail. Ordering is easy, and the flowers? Always unforgettable.”
How everything started
Q: How did the business begin?
Jennifer: “I had no background in flowers – just 15 years running law firms. But when I saw a flower shop for sale, I realized I could take an existing business and make it thrive. People just want beautiful flowers and great service – that part was simple.””
Q: What do you think made Floral Matters successful as a business?
Jennifer: “I think what made us successful is our authenticity. We don’t try to Americanize the flavors. We just do what we know best: classic, clean gelato done right.”
Q: When was your proudest moment?
Jennifer: “We refused to treat flowers like fast food. Every detail – from our designs to delivery – had to feel premium. When customers pay $200 for roses, they deserve white-glove service. That obsession with quality is why they keep coming back.”
What are your favorite things about Metrobi?
- “The route system saves us from chaos. No more running deliveries up escalators one-by-one for random drivers.”
- “Photo confirmations turned into a premium service for orders over $200. Customers love tracking their luxury arrangements.”
- “Our repeat customers grew 13% because Metrobi’s reliability matches our brand’s white-glove experience.”
How Metrobi works
Deliveries made for roasters, bakeries, and local businesses that care about quality. Talk to our team to learn more.
Floral Matters delivers with Metrobi
The dashboard is so intuitive. Even my new employee manages deliveries effortlessly, freeing me to focus on growing the business."
