Four & Twenty Blackbirds manages every wholesale route through Metrobi and uses the Metrobi-Shopify integration to automate delivery scheduling entirely.
Melissa Elsen | Founder
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Four & Twenty Blackbirds is a Brooklyn-based pie company founded in 2010 by sisters Melissa and Emily Elsen. Known for seasonal, handmade pies with high-quality ingredients and inventive flavors (like salted caramel apple), the business grew from a home bakery to a beloved brand with retail locations and nationwide delivery.
📍439 3rd Ave, Brooklyn, NY
Previously, Four & Twenty Blackbirds struggled with inconsistent delivery services, unpredictable drivers, inadequate support, and manual order entry, which wasted time and frustrated customers.
With the Shopify integration, reliable drivers, and real-time tracking, streamlined deliveries, reduced customer complaints, and freed the team to focus on baking.
“When we decided to open a pie shop in New York City, we were hard pressed to find anyone focusing exclusively on pies in a truly handmade way, using seasonal and fresh ingredients sourced from local orchards.
Sure, plenty of bakeries made and carried pies, but not pies like ours; and we didn’t know of any places in the neighborhoods we frequented that were dedicated exclusively to the experience of sitting down and eating a slice of freshly baked, handmade pie with a cup of coffee; and that is exactly what we wanted to create: a local pie shop.”
Q: How did the business begin?
Melissa Elsen: “We started baking pies as a side project in our Brooklyn apartment, just for fun. When the response was great, we opened our first brick-and-mortar shop in 2010.”
Q: What do you think made Four & Twenty Blackbirds successful as a business?
Melissa Elsen: “Our dedication to quality, seasonal ingredients, unique flavors, and an all-butter crust that keeps customers coming back.”
Q: When was your proudest moment?
Melissa Elsen: “One of our proudest moments was undoubtedly publishing our cookbook in 2013. It was more than just a book; it was the culmination of our journey and a way to truly connect with the people who supported us.”
- “The same drivers every time—they know our product and handle it with care.”
- “Automated Shopify orders save us hours of manual work.”
- “Customers can track deliveries, so they’re not calling us asking, ‘Where’s my pie?’”
Melissa Elsen | Founder
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"Metrobi is the only delivery service that truly aligned with our needs. After years of frustration, it’s been a game-changer for our business."
Melissa Elsen | Founder
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