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Most effective ecommerce marketing strategies

ecommerce marketing strategies

Unlocking the full potential of your e-commerce venture can be a game-changer.

Who knew that integrating proven e-commerce marketing strategies could turn your sales graph into a roller-coaster ride— shooting upwards? Bolster your bottom line, hypercharge your online store, and hear the virtual cash register sing. These ten solution-driven tactics are here to make your e-commerce venture skyrocket. Let’s put the pedal to the metal.

Remember how your favorite superhero comic book always had that one trick up their sleeve – the one that gave them the edge in a sticky spot? Consider these ten ecommerce marketing strategies that secret weapon in your battle for e-commerce domination. With stats and hard numbers backing them, let’s unveil the most effective ecommerce marketing strategies which are more than just buzzwords. You’re not just playing the e-commerce game anymore – you’re aiming to be the reigning champion. So, are you ready for a sales explosion?

Mastering Search Engine Optimization for Ecommerce to Boost Visibility

SEO for e-commerce is a multifaceted process where the right set of strategies can lend your website an edge over your competitors by boosting its visibility on search engines, attracting potential customers, and increasing e-commerce sales. Discover the essential tips for establishing an online store that not only attracts customers but also significantly enhances your ecommerce sales figures.

SEO Marketing is a Good Investment:

%64 of SEO marketers believe that investing in mobile optimization yields positive results.

Step 1: Keyword Research for Product Pages

Keywords are the backbone of all SEO strategies, and when it comes to e-commerce websites, the right e-commerce marketing strategy includes identifying the most relevant and valuable keywords for each product page.

Direct Business Contact via Search Results:

%60 of smartphone users have reached out to a business directly through search results.

Identifying High-Volume Keywords

High-volume keywords are those that are frequently searched on search engines. These are typically broad, industry-specific terms. Including these can help a product page appear in many related, search engine results, thereby increasing its overall visibility and potential traffic.

Determining Long-Tail Keywords

On the other hand, long-tail keywords—specific, multi-word queries—have lower search volumes but can offer significant opportunities. Using such keyword phrases can increase the chances of your product pages appearing in highly refined search results, attracting more qualified traffic.

Google Reigns in E-commerce Traffic:

Google search, both organically and through AdWords, accounts for 43% and 26% respectively of the total traffic to e-commerce platforms.

Step 2: On-Page SEO Techniques

On-page SEO techniques are crucial as they involve optimizing visible page elements that impact rankings, including product descriptions, headlines, meta descriptions, etc.

Product Descriptions

Concise, informative, and keyword-rich product descriptions can attract both users and search engine crawlers—improving visibility and click-through rates.

Meta Descriptions

Meta descriptions appear under the headlines of search listings. An engaging, keyword-rich meta description can dramatically improve click-through rates.

Step 3: Link Building Strategies

Link building is a powerful SEO tactic. Links from reputable websites can drastically improve your site’s trustworthiness, leading search engines to deem it more relevant and rank it higher.

Establishing Quality Link Partnerships

Reach out to industry influencers, bloggers, and complementary businesses for potential link partnerships. The more high-quality links pointing to your site, the higher the search engines will rank your web pages.

Developing High-quality Content

Content marketing is an effective e-commerce marketing strategy to attract inbound links. Including blogs, guides, how-tos, etc., on your e-commerce website can draw links from other sites, thereby improving your ecommerce site’s organic rankings.

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Leveraging Social Media Marketing for E-commerce Success

Step 1: Choosing the Right Social Media Platforms For ECommerce Marketing Strategies

In a world brimming with numerous social media platforms, deeply understanding where your client base spends most of its digital time is crucial. Not all social media platforms are equal when it comes to e-commerce marketing. Each one provides different opportunities, user behaviors, and advertising features.

Based on your e-commerce sector, customer demographics, and the products you sell, you should select the social media marketing platforms that align with your target audience and e-commerce brand. Developing a social media marketing strategy that includes engaging content, social media advertising, and influencer marketing can help e-commerce marketers increase customer interaction, drive e-commerce sales, and boost their e-commerce brand visibility.

Mobile Commands Majority Share of Global Digital Advertising:

Mobile platforms account for a significant majority, comprising 60%, of the total worldwide expenditure on digital advertising.

Step 2: Creating Engaging Content

Exceptional content is at the heart of any successful social media strategy. It’s the driving force that elicits user engagement, piques their interest, fosters trust, and ultimately encourages purchases.

Understanding what resonates with your audience is vital. The content should be tailored to suit not only the different platform’s characteristics but also your brand voice. From high-quality visuals, catchy captions, user-generated content, and informative videos to interactive polls or quizzes, engaging content comes in a multitude of formats.

Step 3: Utilizing Social Media Ads

Chances are, organic reach alone might not be sufficient to meet your sales target. Social media advertising speeds up the process, reaching a larger, more targeted user segment, and ensuring your content gets in front of the needed eyes.

Mobile Ads Propel Action:

Following exposure to a mobile advertisement, a majority of individuals, exceeding 50%, take action on Google.

Ads on social media platforms provide advanced targeting options. E-commerce stores can reach customers based on demographics, interests, and behavior, as well as retarget those who have visited their site or engaged with their content before. By ensuring ads are seen by your ideal customer, they hold a potent power to directly impact e-commerce sales.

Harnessing the Power of Email Marketing

Email marketing is an e-commerce marketing strategy that can be used to attract new customers and retain existing ones. By creating targeted email campaigns that address the needs and preferences of your customer base, you can increase customer loyalty, drive e-commerce sales, and reduce customer acquisition costs. Looking to boost your online store’s performance? Learn how email marketing for e-commerce can elevate your brand and drive important metrics.

Effective Email Marketing for Your Existing Customers is Important:

Existing customers are 60-70% more likely to buy, compared to 5-20% for new customers, and they spend 31% more on average.

Building an Email List

As your e-commerce venture flourishes, an essential prerequisite you should prioritize is building a robust email list. A well-maintained email list is more than mere data; it represents a thriving community of potential, current, and recurring customers eager to engage with your brand.

A victorious email marketing strategy begins with the prospect’s first interaction, often achieved through a simple lead magnet – a valuable offer in exchange for their email address. Whether this is a gratis e-book, a discount code, or exclusive access to new products, the bait should be highly engaging and relevant to your target demographic.

Crafting Effective Email Campaigns

After acquiring a suitable email list, the subsequent step is to craft effective marketing emails. The type of content should be of value to the receivers – from promotional emails, newsletters, and transactional emails, to event invitation emails.

The subject line of the email is the recipient’s first interaction; hence it needs to be compelling and engrossing to win those essential opening clicks.

Also, personalization has a profound impact. Incorporating the recipient’s name or adding content tailored to their interests enhances the chances of them engaging further. Make sure your emails are mobile-friendly, as a majority open emails on their mobile devices.

Preference for Personalized Mobile Experiences:

%58 of smartphone users favor businesses whose mobile websites or applications remember their past interactions and behavior.

Measuring Email Marketing Success

Executing email marketing strategies and campaigns without keeping track of their success can be an exercise in futility. Measuring email marketing success to understand consumer behavior is the finishing touch that drives continuity and growth.

Key metrics that govern the success of your marketing strategy include open rates, click-through rates (CTR), conversion rates, bounce rates, and unsubscribes. Not all emails will hit the bullseye, but analyzing these metrics will help fine-tune your campaigns and ensure consistency in your future endeavors.

Implementing Content Marketing to Drive Traffic

Creating a Content Strategy

Defining a content strategy is a cornerstone in your quest to drive more traffic to your e-commerce site. A well-defined plan removes the guesswork, offering a clear road in an unpredictable landscape.

To begin, take a step back and understand your brand and its values. This guides what your content communicates to your audience. Is your brand friendly and conversational, or is it professional and factual?

Secondly, know who your audience is – their age group, their interests, and the platforms they frequent. By understanding your audience’s demographics, psychographics, and behaviors, you can create content that is personalized and resonates with them. Personalized content is like a well-tailored suit; it fits perfectly and attracts attention in all the right places.

Finally, don’t just create content for the sake of it. Instead, create with intent. Blogs, podcasts, webinars, and infographics; should all serve a purpose. Whether it is driving traffic, enhancing brand visibility, or educating customers – each piece of content should have a clear objective.

Producing High-Quality Content

With a defined strategy in place, it’s time to produce top-notch content. Quality is king in content marketing; it’s the compelling story that makes customers stop, listen, engage, and ultimately, buy.

High-quality content engages, educates, inspires, or triggers a feeling. It’s not just about correct spelling and grammar (although they are important too). It is about crafting a narrative that captures your audience’s attention and does not let go.

User-generated Content

While professional content is essential, don’t overlook the power of user-generated content (UGC). UGC is an e-commerce marketing strategy that involves creating campaigns and programs that encourage customers to create relevant content. This content can be in the form of product reviews, social media posts, and customer stories. User-generated content can be shared on social media platforms, e-commerce websites, and other marketing channels to increase e-commerce sales and attract potential customers. Reviews, testimonials, photos; UGC is a treasure trove of social proof that can boost a product’s credibility and visibility.

Boosting Sales with Influencer Marketing

Identifying Relevant Influencers

Enlisted within this framework of influencer marketing is the crucial task of identifying influencers who align with your brand ethos. Influencers serve as magnets in the complex landscape of digital clutter, attracting potential buyers to your e-commerce platform.

To commence this process, dedicate some time to researching influencers who are already actively engaging with your target audience. Look for influencers who have established credibility within your industry. These could range from micro-influencers with a niche fan base to top-tier influencers with millions of followers. An ideal influencer embodies a persona that resonates with your brand while also having the capacity to effectively carry your brand message to their followers.

Collaborating with Influencers

Once you’ve pinpointed the influencers capable of catapulting your brand image, the next step would be to forge a beneficial collaboration. This signifies not only the payment exchange for services rendered but could also be about creating mutual value for both parties.

Observed under the lens of a profitable collaboration, influencers aren’t just promotional tools but can also provide valuable inputs regarding your audience. A solid groundwork for collaboration could involve detailed communication about the endorsement guidelines, content creation freedom for the influencer, and a mutual understanding of the campaign goals.

In this realm, keep in mind that authenticity is king. The most successful collaborations happen when influencers are genuinely passionate about your product and their content creation reflects this sincerity. Hence, encourage them to use their unique voice and creativity to promote your products while adhering to FTC guidelines to maintain transparency.

Measuring the Impact of Influencer Marketing

The final piece of the influencer marketing puzzle lies in measuring the impact. With the allocation of significant budget and resources to influencer marketing efforts, understanding the ROI of these campaigns is paramount.

A variety of metrics can be utilized to gauge the success of an influencer collaboration. These include Engagement Rate, Cost Per Engagement, Impressions, Clicks, Conversion rate, overall Sales, and the Influencer’s feedback. Aside from these, it is also wise to monitor the Sentiment of the audience’s comments and reactions towards the collaboration.

Remember, the ultimate objective here is to translate the influencer’s endorsement into tangible sales for your e-commerce platform. To track this accurately, consider leveraging certain tracking mechanisms like UTM parameters, discount codes, or affiliate links. Encourage influencers to use these while promoting your product to be able to trace back the conversions.

Understanding the Importance of Mobile Optimization

The Need for Mobile Optimization

More than ever, consumers are using their mobile devices to interact with businesses, make purchases, and explore new products. A responsive, well-designed mobile site can significantly boost your e-commerce sales by providing a seamless shopping experience for your customers.

Statistics have proven mobile optimization to be a vital part of any e-commerce strategy. The commonness of mobile commerce requires e-commerce sites to adapt to this trend to stay competitive.

Smartphone Users are Likely to Chose Mobile Websites Over Mobile Apps:

Half of smartphone users prefer using a mobile website for browsing or shopping rather than downloading a mobile app.

To meet this rising trend, e-commerce sites need to ensure that they are mobile-optimized. This means creating a site that adjusts and performs well on various screen sizes and resolutions without affecting the user’s experience.

Mobile Devices Dominate 31% of U.S. Retail Expenditure:

%31 of retail purchases in the United States were conducted through mobile devices.

Best Practices for Mobile Optimization

Making your e-commerce site mobile-friendly is an involved process, but successfully doing so can significantly increase user engagement and sales. Here are some ways to approach it:

User-Friendly Design

A mobile-optimized site should be easy to navigate, with a straightforward layout that allows users to find what they’re looking for efficiently. It should include all the same features and information as your desktop site but in a compact, mobile-friendly format.

You Are Losing Customers If Your Website Design Is Unresponsive:

61% of website visitors are unlikely to revisit it if it isn’t mobile friendly. 73.1% of web designers believe that a lack of responsive design is a primary factor causing visitors to abandon a website.

Fast Loading Time

Slow-loading sites see higher bounce rates. Focus on improving your site’s loading speed to keep your customers engaged.

Slow-loading Websites is an Offsite, But...:

Astonishingly, a decrease in the loading time of a mobile site by 0.1 seconds leads to an 8% boost in conversion rates.

Testing Mobile Usability

Testing is a key element of mobile optimization. You can use various methods and tools to ensure that your site performs efficiently across multiple mobile devices and screen sizes.

Mobile Emulation

This involves using software to mimic the behavior of a mobile device. It allows you to understand how your site performs on different devices and operating systems.

Usability Testing

Involves using a sample of your target audience to see how they interact with your site. This will provide valuable insights into any potential pain points or areas needing improvement.

Mobile Shopping is Vital for Customers' Purchase Decisions:

59% of shoppers consider mobile shopping capability to be a crucial factor in determining their purchasing destination.

Utilizing Retargeting Ads for Increased Conversions

As an e-commerce business growing in an increasingly competitive space, subtle, yet strategic advertisements can drive a significant amount of action from your potential customers. Retargeting ads are, in that sense, a game changer. Paid advertising, such as PPC campaigns and Google Shopping Ads, can be used by e-commerce marketers to increase e-commerce sales and boost their search engine results. By targeting potential customers with relevant ads, ecommerce businesses can attract more paying customers and increase sales.

Understanding Retargeting Ads

Retargeting ads aim to pull back those who have already shown an interest in your products or services but haven’t made a purchase yet. You’ve probably experienced this; you visit an online store, check out a pair of shoes, and leave without buying. Suddenly, you start noticing ads for the same shoes on other websites; that’s retargeting at work.

It’s not magic; it’s a clever way of marketing technology used to remind potential customers about what they left behind in your store. With these ads, you put your brand back in front of the bounced traffic by showing tailored ads based on their previous interaction. Plus, these ads can be fully customized, giving you control over who sees them, when, and how often.

While it might seem intrusive to some, done right, it can make a huge difference in your revenue. It not only helps re-engage your visitors but also increases brand awareness, which can eventually lead to more sales and increased conversion rates.

Setting Up Retargeting Ads

Before you dive into setting up retargeting ads, you need to have a solid understanding of your customer journey. Know at which point they are leaving your website, and what products they are interacting with, and only then target them with relevant ads.

Various platforms offer retargeting ads, including Google, Facebook, Instagram, and Linkedin among others. The setup process generally includes creating a retargeting pixel, adding it to your site, building an audience from your website visitors, and finally, setting up your retargeting ads campaign.

Each platform has its specificities but the overall process remains similar. It’s important to understand your audience and where they are more likely to spend their time online before choosing your platform.

Measuring the Success of Retargeting Ads

So, you’ve set up your retargeting ads, but how do you measure their effectiveness? It’s crucial to track their performance to better understand if your efforts are paying off.

Start with tracking the basics such as impressions, clicks, and conversions. Check how many individuals are seeing and interacting with your retargeting ads. Find out how utilizing live chat for ecommerce can enhance your retargeting strategy by engaging customers instantaneously and effectively.

Various Key Performance Indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) can give you more detailed insights into your retargeting campaigns. These metrics can help you refine your marketing strategies and increase overall sales.

Remember that retargeting isn’t an instant fix, but if done strategically, it can significantly affect your bottom line.

Implementing A/B Testing for Better Results

The right e-commerce marketing strategy is not about what works for others; it’s about what works for your business. It’s time to discover the beneficial outcomes of A/B testing.

Understanding A/B Testing

A/B testing is a statistical analysis that compares two versions (A and B) of a web page to determine which better yields your desired results. It enables you to determine the designs, layouts, and features that best appeal to your customers, thereby increasing conversions.

By making small, measurable changes to your website and measuring their impact, A/B testing provides a low-risk, data-driven method to make decisions. Instead of making wild guesses about what will improve your e-commerce site, you get actionable insights from real visitor behavior. It’s like having a high-functioning crystal ball.

How to Conduct A/B Testing

Construct a Hypothesis

Develop your hypothesis by identifying a particular element you believe could perform better on your site. Use a critical eye and question everything. Could your call-to-action button be brighter? Would a different headline result in more click-throughs? The sky’s the limit here.

Test Your Hypothesis

Create a second version of your webpage, incorporating the change(s) you hypothesized will make a difference. Now, divide your incoming traffic equally between this new version (B) and your original design (A). Keep everything else constant to ensure that the changes you made are what’s impacting the results.

Collect Data

Operate your test for a considerable time to gather sufficient data. Consider external factors like seasonality, different days of the week, holidays, etc. when evaluating a reasonable timeline. If data collection is rushed, it may lead to inaccurate results.

Analyzing A/B Testing Results

The key to A/B testing isn’t the testing itself; rather, it’s how you interpret the results. Realize that even “negative” findings where your hypothesis didn’t prove correct are also valuable. They prevent you from making changes that could have hurt your bottom line.

This analysis stage is your chance to gain a deeper understanding of your customer’s behavior. It aids you in moving beyond the ‘what’ to the more critical ‘why’. Why did the changes you made resonate with your customers? What can you learn from this about their preferences, needs, and desires? Leveraging A/B test results effectively can be a powerful way to align your e-commerce site more closely with your customer’s needs, leading to more sales in a highly competitive online marketplace.

Mobile Phone Usage in Online Purchases:

%55.4 of internet users utilize their mobile phones for making online purchases.

Enhancing User Experience for Higher Conversions

Importance of User Experience

How customers interact and experience your ecommerce marketing platform sets the tone of your online business. A well-optimized user experience (UX) can potentially elevate conversion rates by 400% as per a Forrester report. The reason is simple. Businesses snatch up golden opportunities when they are responsive to customer needs, subsequently ensuring a swift and seamless shopping journey. Seeking an agency specialized in ecommerce marketing to optimize your sales experience? Discover how to select the right ecommerce marketing agency that aligns with your business needs.

When it comes to e-commerce, user experience goes further down than just the superficial visuals. It covers the interaction journey a visitor takes from landing on your store’s homepage to finally, performing desired actions, whether it’s making a purchase, signing up for a newsletter, or sharing a product with others.

Improving Site Navigation

Site navigation is a critical aspect of user experience, with a direct impact on sales. A well-structured and intuitive navigation improves the ease with which visitors can locate your products and information, improve their shopping experience, and hence convert.

Think of it as a digital store layout. Ikea wouldn’t hide their best-selling products in the least accessed corner of their store, and neither should your e-commerce site. The key here is customer-centric categorization of products aided by search functionality. The less time customers waste finding products, the higher the odds they will make a purchase.

Rethink your classification method if your visitors often funnel down to irrelevant product pages. Make it easy to switch between various categories and, as a rule of thumb, ensure all crucial pages are accessible in fewer than three clicks from the homepage.

Measuring Success with Analytics

Importance of E-commerce Analytics

Immersed in the digital world, clicks and scrolls tell a saga—each engaging story is a goldmine of information for your ecommerce business. To spin these tales into sales, we need a decipherer – eCommerce analytics. Despite the ever-growing buzz around data-driven decision-making, many enterprises underutilize these tools.

E-commerce analytics unveils patterns and insights hidden within vast data pools. By effectively analyzing these data ecosystems, businesses can craft specialized customer experiences that resonate and connect with customers.

Key Metrics to Track

No two e-commerce businesses are the same, and as such, no two sets of metrics should be the same either. 1 in 4 of ecommerce businesses track the wrong metrics, leading to misdirected marketing efforts and lost sales.

So what golden metrics should one keep an eye on?

Conversion Rate

The rate at which visitors turn into customers. This number contains the story of your appeal, user experience, and value proposition—all combined in one simple percentage.

Conversion Rates Through Different Devices:

3.7% of visits to ecommerce websites result in purchases when accessed from desktop computers, while the conversion rate drops to 3.3% for tablets and 2.2% for phones.

Average Order Value (AOV)

This illuminates how much your customers shell out on each transaction. Scaling this up can significantly raise revenue without the need to find more customers.

Cart Abandonment Rate

The number of carts left deserted compared to completed purchases reveals shortcomings in the checkout process – deterrents that might be turning potential sales to dust.

By carefully following these metrics, a business can align its marketing strategies with concrete data and tangible objectives. It’s not just about trial and error anymore; it’s about focused, data-directed action.

Using Analytics for Continuous Improvement

E-commerce analytics is far from a one-off affair. It’s a continuous process – a cycle of testing, learning, and refining. As the adage goes, Rome wasn’t built in a day, and neither will your e-commerce empire.

With each campaign or strategy adopted, your analytics should be scrutinized. See what worked, understand why it worked, and replicate it. The same goes for the failures. Comprehend the flaws and avoid them in future strategies.

The analytical path leads to progressive iterations of your strategies, constantly aligning with and adapting to changing markets, industries, and customer preferences. This continuous upward spiral powered by analytics can reignite stagnant sales and spearhead your whole ecommerce industry i-commerce empire to new heights.

Pulling Up the Curtain on Sales Magic

10 proven e-commerce marketing strategies unfurled before you: personalized customer experience, strategic email campaigns, omnipresence on social media, leveraging influencer marketing channels, optimized product descriptions, user-generated content, SEO optimization, mobile optimizations, easy checkout processes, and powerful call-to-actions.

Each strategy packs a potent punch. Not just tricks, but real tools that could spur growth and rocket your sales to stars. Technology and intent are tangled together, making your e-commerce enterprise more than just a website—it’s a globally accessible storefront.

Don’t just let these strategies gather dust. Swing into action now. Redesign your website, retune your SEO, and tweak the checkout process. Each step brings you closer to dazzling your customers and turning their clicks into your sales.

Are you ready to mold these tactics, to make them truly yours?

To adapt is to survive—and to innovate is to succeed!

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