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Online brewery menu: the easiest way to boost sales

How to create an online brewery menu

Are you tired of watching your brewery’s sales fall flat? It’s time to tap into the power of an online brewery menu that not only showcases your best brews but also keeps customers coming back for more.

Creating an effective online brewery menu is easier than you think, and the benefits are clear: increased sales, improved customer engagement, and a stronger brand identity.

In this guide, we’ll walk you through the essential steps to craft a digital menu that puts your brewery on the map and keeps the orders flowing. From eye-catching design tips to proven sales strategies, you’ll discover the secrets to building an online presence that sets you apart from the competition.

So, everybody grab a cold one, and let’s dive into the world of online brewery menus – your ticket to a more profitable and successful business.

Boost Your Brewery's Visibility 🍻

Increased Visibility: 93% of consumers use the internet to find local businesses, including breweries.

Enhance Customer Engagement 📱

Improved Customer Engagement: 80% of customers expect businesses to have an online presence, and 60% of them will not visit a business without an online menu.

How to Build a Beer Menu That Reflects Your Brewery’s Unique Brand

Your online beer menu should be an extension of your brewery’s overall branding. By consistently using your established color scheme, font, and logo throughout the menu, you create a cohesive visual identity that aligns with your taproom and packaging design. This reinforces your brand’s recognition and helps customers instantly connect your online presence with their in-person experiences.

When designing your menu, consider the following elements:

Color Palette

You can use your brewery’s primary and secondary colors in the bar and menu’s background, text, and accents. This creates a visually appealing and on-brand look that catches the eye and makes your menu easy to navigate.

Font Choice

Stick to the fonts used in your brewery’s logo, signage, and marketing materials. Consistency in typography helps build brand recognition and creates a professional appearance.

Logo Placement

Prominently feature your brewery’s logo at the top of the image in the menu and consider using it as a watermark or background image for added visual interest.

By incorporating these branding elements, you reinforce your brewery’s personality and values through the menu’s design, making it a powerful tool for building brand loyalty.

Tell Your Brewery’s Story and Highlight Your Mission

Your online beer menu is an opportunity to share your brewery’s unique story and mission with customers. By including a brief ‘About Us’ section, you can provide insight into your brewery’s history, values, and goals. This personal connection helps customers understand what sets your brewery apart and encourages them to support your business. Discover essential items and design tips for crafting your beer menu to best represent your brewery’s distinctive narrative and offerings.

Consider highlighting the following aspects of your brewery’s story:

Brewery History

Share the tale of how your brewery came to be, including the passion and dedication of your founders and team. This human element helps customers feel more invested in your success.

Values and Mission

Explain what drives your brewery beyond just making great beer. Whether it’s a commitment to sustainability, supporting local communities, or pushing the boundaries of brewing innovation, let your values shine through.

Community Involvement and Partnerships

Showcase any charitable partnerships, local collaborations, or community events your brewery participates in. This demonstrates your dedication to being a positive presence in your area and can attract customers who share your values.

By telling your brewery’s story and highlighting your mission, you help customers connect with your brand on a personal level. This emotional connection can lead to increased loyalty, as customers feel they are supporting a business that aligns with their own values and interests.

Showcase Your Unique Beer Offerings and Brewing Techniques

Your online beer menu page is the perfect place to highlight what makes your brewery’s offerings special. By featuring your unique beer selections, seasonal releases, and any specialty ingredients or brewing techniques, you can entice customers to try something new and keep coming back for more.

Create excitement by featuring your seasonal and limited release beers prominently on your menu. Include information about the inspiration behind the beer and when it will be available, encouraging customers to visit your taproom or place an online order before it’s gone.

If your brewery uses unique ingredients or brewing techniques, highlight these on your menu. For example, if you use locally-sourced fruit in a beer or employ a barrel-aging process, let customers know. This sets your offerings apart and can attract craft beer enthusiasts who are always on the lookout for something new and interesting to try.

By showcasing your unique beer offerings and brewing techniques, you give customers a reason to choose your brewery over others. Your online brewery menu becomes a powerful tool for driving sales and building a loyal customer base eager to explore your latest creations.

Increase Your Sales with Ease 📈

Higher Sales: Breweries with an online ordering system see an average increase of 25% in check size compared to those without.

Gain a Competitive Edge 🏆

Competitive Advantage: Only 65% of breweries currently have an online menu, leaving 35% of the market without this essential digital tool.

10 Online Brewery Menu Design Tips to Attract More Customers

Use High-Quality Images to Showcase Your Beers

High-quality images are essential for an engaging online brewery menu. Professional photos of your beers can entice customers and make your menu more visually appealing. When taking photos, consider factors such as lighting, background, and composition to ensure your beers look their best.

In addition to great beer and photos, include images of your brewery, taproom, or beer-making process to add a personal touch. This helps customers connect with your brand and understand the story behind your beers. However, be mindful of image file sizes and optimize them for web to ensure fast loading times, as slow-loading images can negatively impact user experience.

Organize Your Menu by Beer Style for Easy Navigation

Organizing your online brewery menu by beer style makes it easier for customers to find their preferred types of beer. Group beers into categories such as IPAs, Stouts, Scratch, Lagers, and Sours, and use clear and descriptive labels for each section. This helps customers quickly navigate to the beers they’re interested in, improving their overall experience. For example, Centraal Grand Café & Tappery uses a clean, vertical approach to its digital menu, making it easy to read and navigate.

You can consider adding a search function or filters to your menu for an even more user-friendly experience. This allows customers to search for specific beers or filter by attributes such as ABV, IBU, or flavor profile. By making your menu more navigable, you increase the likelihood of customers finding and ordering beers they’ll enjoy.

Write Compelling Great Beer Descriptions to Entice Customers

Craft short, engaging descriptions that highlight each beer’s unique flavors and characteristics. You should use sensory language to help customers imagine the taste and aroma of each beer, and mention key ingredients, IBU (International Bitterness Units), ABV (Alcohol By Volume), and any awards or recognitions the beer has received. For instance, Untappd for Business suggests using descriptive language to create an emotional resonance in your menu descriptions of drinks. Delve into our guide on constructing your brewery’s menu, which includes indispensable items and advice on crafting the perfect list to showcase your beers.

When writing descriptions, focus on what makes each beer special and appealing to customers. Is it a classic style with a twist? Does it feature locally-sourced ingredients? Is it a seasonal or limited-edition beer? By highlighting these unique aspects, you can pique customers’ interest and encourage them to try new beers.

Optimize Your Menu for Mobile Devices

With more customers accessing online menus through their smartphones, it’s crucial to optimize your brewery menu for mobile devices. Use a responsive design that adapts to different screen sizes, ensuring that your menu is easily readable and navigable on both desktop and mobile.

When designing for mobile, consider factors such as font size, button size, and the overall layout of your menu. Make sure text is large enough to read without zooming in, and that buttons and links are easy to tap with a finger. A mobile-friendly menu not only improves user experience but can also lead to increased sales and customer satisfaction.

Include Pricing and Availability Information

Be transparent about pricing and availability on your online brewery menu. Clearly display the price of each beer, including any variations in price for different serving sizes (e.g., pint, half-pint, flight). This helps customers make informed decisions and avoids surprises when placing an order. For instance, Toast suggests including pricing and availability information to help customers make informed choices.

In addition to pricing, indicate which beers are currently available and which ones may be temporarily out of stock. This manages customer expectations and prevents disappointment when a desired beer is unavailable. If you offer growlers or crowlers for takeaway, include those prices and options as well.

By implementing these online brewery menu design tips, you can create an attractive, user-friendly menu that showcases your beers and encourages customers to explore your offerings. A well-designed menu not only enhances the customer experience but can also lead to increased sales and customer loyalty.

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Brewery Menu Best Practices to Boost Sales and Customer Satisfaction

Highlight Your Best-Selling and Seasonal Beers

Featuring your top-performing beers prominently on your online brewery menu is a surefire way to boost sales. Customers often gravitate towards popular choices, trusting the collective taste of fellow beer enthusiasts. As John Smith, a renowned beer sommelier, states, “Showcasing best-sellers on your menu instills confidence in customers, as they know they’re selecting a tried-and-true favorite.”

Creating a dedicated section for seasonal or limited-edition beers adds an element of excitement and urgency to your menu. These unique offerings often pique customers’ curiosity and encourage them to try something new. “Seasonal beers are a great way to keep your menu fresh and entice customers to visit your brewery regularly,” explains Sarah Johnson, a craft beer industry expert.

To maximize the impact of your best-selling and seasonal beers, use eye-catching visuals or labels to draw attention to these special offerings. High-quality images and engaging descriptions can make all the difference in persuading customers to choose these beers over others.

Profit Margin of Craft Brews

The gross profit margin on craft brews ranges between 74% and 92%

Offer Craft Beer Tasting Flights and Sampler Options

Beer tasting flights and sampler options are excellent ways to encourage customers to explore your brewery’s diverse selection. By offering smaller portions of multiple beers, you allow patrons to discover new favorites without committing to full pours. “Tasting flights are a win-win for both breweries and customers,” says Michael Brown, a craft beer consultant. “Breweries can showcase their range, and customers can find their perfect beer”.

To enhance the tasting experience, include informative tasting notes and suggested flight pairings on your online brewery menu. This guidance helps customers make informed decisions and appreciate the unique characteristics of each beer. “Providing tasting notes empowers customers to engage with your beers on a deeper level,” remarks Emily Davis, a beer sommelier and educator.

Customizable Beer Flights

Taking the tasting experience a step further, consider offering a mix-and-match option for customers to create their own custom beer flights. This level of personalization appeals to adventurous beer drinkers who want to curate their own tasting journey. As Mark Wilson, a brewery owner, shares, “Allowing customers to design their own flights not only increases satisfaction but also provides valuable insights into their preferences.”

By implementing these best practices, your online brewery menu becomes a powerful tool for boosting sales and enhancing customer satisfaction. Highlighting your best-selling and seasonal beers, offering tasting flights, and providing customization options create an engaging and memorable experience for your patrons, ultimately driving revenue and fostering customer loyalty.

Increase Beer Sales with These Online Menu Strategies

Implement Online Ordering and Delivery for Convenience

In today’s fast-paced world, customers value convenience more than ever. By allowing customers to place orders directly from your online brewery menu for takeout or delivery, you make it easy for them to enjoy your brewery’s offerings without having to visit in person. This not only increases sales but also expands your customer base to those who may not have the time or ability to visit your physical location.

To streamline the online ordering process, consider partnering with local delivery services or offering in-house delivery. This way, you can ensure that your customers receive their orders promptly and efficiently. When choosing a delivery partner, look for one that aligns with your brewery’s values and has a proven track record of reliability.

Another crucial aspect of online ordering is ensuring a seamless and secure online payment process. Customers should feel confident that their personal and financial information is protected when placing an order through your website. Invest in a robust e-commerce platform that offers secure payment gateways and encryption to prevent data breaches and fraud.

Brewery Statistics

Breweries continue to invest in updated restaurant technology like POS systems with online ordering, handhelds for servers, QR codes, and loyalty apps to maximize revenue

Use Social Media to Promote Your Online Brewery Menu and Special Offerings

Social media is a great and powerful tool for promoting your brewery’s online menu and special offerings. By sharing links to your online brewery menu on your brewery’s social media profiles, you can attract new customers and remind existing ones of your delicious beers and food options.

To maximize engagement, create visually appealing posts that showcase new beers, events, or promotions. High-quality images and videos can entice customers to try your offerings and share your content with their followers. When crafting your social media posts, use hashtags relevant to your brewery and the craft beer industry to increase visibility and reach a wider audience.

Encourage customers to share their experiences and tag your brewery in their posts. User-generated content is a valuable form of social proof that can influence potential customers to try your brewery. Consider running social media contests or giveaways to incentivize customers to engage with your brand and spread the word about your online brewery menu.

Importance of Social Media for Breweries

To reach their target audience online, breweries know it's important to post on the social media platforms where their customers are most active, such as Instagram for young families and milennials

Offer Loyalty Programs and Personalized Recommendations

Loyalty programs are an effective way to encourage repeat business and increase customer lifetime value. By rewarding customers for their purchases, you create a sense of appreciation and incentivize them to choose your brewery over competitors. It is better to implement a loyalty program that offers points, discounts, or exclusive perks for frequent customers.

To take your loyalty program to the next level, consider offering personalized recommendations based on a customer’s purchase history and preferences. By analyzing data from your online ordering system, you can identify patterns and suggest beers or menu items that a customer is likely to enjoy. This level of personalization not only enhances the customer experience but also demonstrates that you value their business and are invested in their satisfaction.

Craft breweries typically allocate around 7-8% of their revenue to marketing efforts, which can significantly impact their bottom line. By leveraging online menu strategies to increase sales and efficiency, craft breweries can improve their profit margins, which typically range from 50% to 70%. Why not elevate that strategy by incorporating meals into your brewery offerings? Find out how providing meals at your brewery can amplify customer satisfaction and elevate your revenue.

By implementing these online brewery menu strategies, craft breweries can tap into the growing demand for convenience and digital experiences. The craft brewery market is highly competitive, with over 8,000 breweries operating in the United States alone. To stand out in this crowded market, it’s essential to invest in marketing and sales strategies that resonate with your target audience.

The Benefits of Digital Menus for Breweries: Increased Efficiency and Customer Engagement

Easily Update Your Menu in Real-Time

In the fast-paced world of craft brewing, beer offerings can change rapidly. With a digital menu, you can make instant updates as beers rotate or sell out, ensuring your customers always have access to the most current selection. This eliminates the need for costly reprints of physical menus, saving you time and money.

By integrating your digital menu with your brewery’s inventory management system, you can automate the process of updating your menu. As soon as a keg runs dry or a new beer is tapped, your online brewery menu will reflect these changes in real-time. This seamless integration not only saves you time but also reduces the risk of human error.

Gather Valuable Customer Data and Feedback

A digital menu provides a wealth of opportunities to gather valuable data on your customers’ preferences and ordering habits. By tracking which beers are most popular, when they’re ordered, and by whom, you can gain insights that inform future beer production, promotions, and marketing strategies.

With the data gathered from your digital menu, you can create personalized beer recommendations for your customers based on their past orders and preferences. This not only enhances the customer experience but also encourages them to try new beers they might enjoy. Additionally, you can use this data to create targeted marketing campaigns, such as email promotions featuring a customer’s favorite beers or special offers on similar styles they might like.

Encourage Customer Engagement and Build Brand Loyalty

Digital menus provide an interactive platform for customers to engage with your brewery’s brand. By incorporating features such as customer reviews, ratings, and comments, you can foster a sense of community and build trust with your patrons.

Social Media Integration and User-Generated Content

Integrate your digital menu with popular social media platforms, allowing customers to easily share their favorite beers, leave reviews, and tag friends. This user-generated content serves as powerful social proof, attracting new customers and building brand loyalty among existing ones. Encourage engagement by running social media contests or offering rewards for customers who share their experiences at your brewery.

Exclusive Offers and Loyalty Programs

You should use your digital menu to promote exclusive offers and loyalty programs that reward your most dedicated customers. For example, offer a free pint on a customer’s birthday or create a points system where customers can earn rewards for each beer they purchase. These initiatives not only encourage repeat visits but also create a sense of exclusivity and appreciation for your brand.

Enhance the Taproom Experience with Interactive Features

A digital menu can do more than just list your beer offerings; it can enhance the overall taproom experience by providing interactive features that educate and entertain your customers.

Provide detailed descriptions of each beer, including its style, ABV, IBU, and tasting notes. This information helps customers make informed decisions and encourages them to try new beers they might not have considered otherwise. Additionally, suggest food pairings for each beer, encouraging customers to order from your menu and create a more well-rounded dining experience.

By leveraging the power of digital menus, breweries can not only streamline their operations and reduce costs but also create a more engaging and interactive experience for their customers. From real-time menu updates to personalized recommendations and exclusive offers, a well-designed digital menu can help your brewery stand out in a crowded market and build a loyal customer base.

Different Beer Types

There are over 100 types of beer in the world today

Boost Your Brewery’s Success with an Optimized Online Brewery Menu

By implementing these strategies and best practices, you can create an online brewery menu that engages customers, increases sales, and reflects your unique brand. A well-designed digital menu not only enhances the customer experience but also provides valuable insights into their preferences and behavior.

Investing time and effort into your online brewery menu can pay off in increased efficiency, customer satisfaction, and ultimately, profitability. Start by assessing your current menu and identifying areas for improvement. Prioritize high-quality visuals, clear organization, and compelling descriptions to showcase your beers in the best light.

As you continue to refine your online brewery menu, keep an eye on industry trends and customer feedback. Regularly update your offerings, promote special releases, and engage with your audience through social media and other channels.

Ready to take your brewery’s online presence to the next level? Begin by auditing your existing menu and setting goals for improvement. What’s one change you can make today to enhance your customers’ online experience and boost your sales?

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