SimpleCater

CASE STUDY​: SimpleCater Delivers with Metrobi

Simple Cater Scaled Multi-State Corporate Catering Without Hiring a Single Driver

Milvia Amador | Logistics Manager

As Simple Cater expanded into new states, drivers found using Metrobi helped them scale without hiring their own delivery team.

Boost customer satisfaction with just a few clicks

"Since we started using Metrobi, our deliveries have been smoother and our customers happier!"
— Rachel Parkhurst, Boloco

Most-Loved Features:

  • On-demand drivers
  • Real-time GPS tracking
  • Delivery confirmation photos
  • Over 50% of customers report a smoother delivery experience

"It's been going really well. I'm creating systems, and Metrobi has been wonderful for that."

Milvia Amador | Logistics Manager

Introducing SimpleCater !

SimpleCater is a corporate catering company specializing in customized, office-focused food solutions across multiple states. By combining automation with a hands-on team, they act as an extension of their clients’ offices — ensuring every delivery runs smoothly and on time.

Simplecater - Simplecater - Metrobi

📍Florida: Miami, Tampa, Orlando
📍 Texas: Dallas, Austin, Houston

Problem

SimpleCater needed a more reliable, cost-effective delivery partner with better communication, delivery timing control, and consistent driver quality — especially for time-sensitive corporate catering orders.

Solution

With Metrobi, they gained delivery windows, preferred drivers, direct communication, and a dedicated point of contact — ensuring smooth, on-time office deliveries across multiple states.

Metrobi is transforming catering deliveries

Specialized solutions for catering businesses:

  • Catering-trained drivers
  • Proper handling equipment
  • Peak day delivery support
  • 23% average cost reduction

About SimpleCater

“SimpleCater is a corporate catering and event solutions company that connects high-value corporate clients with top local restaurants and venues to plan seamless, memorable experiences.

We are a dynamic, service-driven team known for our ability to handle everything from large-scale events to last-minute catering needs with speed and precision.

Unlike traditional platforms, SimpleCater offers human-powered support, curating vendor options, managing logistics, and ensuring every detail is executed flawlessly. “

Learn more about SimpleCater

Simplecater - Simplecater - Metrobi
Simplecater - Simplecater - Metrobi

How everything started

Q: How did the business begin?

Milvia Amador: “Carolina, one of our CEOs, became interested in catering and hospitality, and along with Victor Koenig, they founded SimpleCater about 14 years ago.”

Q: What do you think made SimpleCater successful as a business?

Milvia Amador: “I think what made us successful is our authenticity. We don’t try to Americanize the flavors. We just do what we know best: classic, clean gelato done right.”

Q: When was your proudest moment?

Milvia Amador: “When we get referrals from offices like McKinsey in another state, that’s a big win for us — because it gives us the opportunity to demonstrate what we can really do.”

Simplecater - Simplecater - Metrobi

What are your favorite things about Metrobi?

  • Preferred delivery drivers make a huge difference. Once they know the office, the timing, and who receives the orders, everything runs smoothly.”
  • The delivery window is a huge success for me—it prevents drivers from dropping orders off too early, which is a big challenge with other platforms.”
  • Having one point of contact gives us peace of mind. If something happens, we know exactly who to reach out to and get help ASAP.”

How Metrobi works

Deliveries made for roasters, bakeries, and local businesses that care about quality. Talk to our team to learn more.

Check out SimpleCater on Instagram!

Simplecater - Simplecater - Metrobi
Simplecater - Simplecater - Metrobi
Simplecater - Simplecater - Metrobi

SimpleCater delivers with Metrobi

The dashboard is so intuitive. Even my new employee manages deliveries effortlessly, freeing me to focus on growing the business."

Simplecater - Simplecater - Metrobi

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