Out of Thin Air

CASE STUDY​: Out of Thin Air Delivers with Metrobi

Solves delivery problems for businesses where precision matters.

Out of Thin Air built a 45-account LA wholesale operation using Metrobi to schedule on-demand drivers — coordinating routes efficiently with live tracking and backup plans for every delivery.

Alessandro Jang | Founder

In short: Out of Thin Air grew from a home bakery in founder Alessandro Jang’s apartment into a wholesale operation serving 45+ Los Angeles businesses, built entirely through word of mouth with no outside investors. As delivery logistics became a growing headache, Metrobi stepped in with on-demand drivers, live tracking, and reliable backup coverage — a partnership that’s lasted over four years. Jang calls it an “insurance policy” for the business, freeing him to focus on growth and his team instead of daily delivery stress.
Last update: August 27, 2026

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Out Of Thin Air

"Metrobi has definitely been a success story for us because we are still partnered after four and a half years. It's exactly the kind of partnership we needed — ease of use, last-minute availability, and growing alongside us into the markets we operate in."


Wholesale Bakery

Introducing Out of Thin Air!​

What began as a cottage bakery in Alessandro’s apartment grew into a wholesale operation supplying over 45 businesses across Los Angeles. Built without investors, fueled by passion, and driven by word of mouth, Out of Thin Air is now a vital part of the local food ecosystem.

"For a business like mine, where driving and accuracy is very important, Metrobi really solves a lot of problems. "

Alessandro Jang | Founder

Problem

Out of Thin Air struggled to juggle baking, packaging, and managing complex delivery routes with limited resources. Hiring and trusting drivers was a major challenge, and the lack of backup options led to daily stress and operational bottlenecks.

Solution

Metrobi now handles delivery logistics, giving Alessandro peace of mind. With vetted drivers, live tracking, and reliable backup plans, Out of Thin Air can focus on growth—not deliveries. The platform has become an “insurance plan” for the business, ensuring each route runs smoothly, every day.

 

About Out of Thin Air

“Out of Thin Air is a Los Angeles-based wholesale bakery founded by Alessandro Cassella. What began as a cottage operation in his apartment has grown into a trusted supplier for 45+ businesses across the city, known for its quality, purpose-driven team, and community-first values.”

Learn more about Out of Thin Air

Out Of Thin Air - Out Of Thin Air - Metrobi
Out Of Thin Air - Out Of Thin Air - Metrobi

How everything started

Q: How did the business begin?

Alessandro Jang: “I started Out of Thin Air from my apartment. We joined a farmers market, then pop-ups, and it just kept growing. We never had investors—everything was grassroots. It was either keep the business going or find a job. So we figured it out.”

Q: What do you think made Out of Thin Air successful as a business?

Alessandro Jang: “It’s a blessing. We just focused on being of service. No marketing, no ads—just solving problems for others. If our accounts grow, we grow. It’s all word of mouth.”

Q: When was your proudest moment?

Alessandro Jang: “When I see my team progressing. Some came with nothing and now have cars and steady work. Others are chasing bakery dreams. I want this to be a platform, not just a job. That’s what I’m proud of.”

Out Of Thin Air - Out Of Thin Air - Metrobi

What are your favorite things about Metrobi?

  • “The platform feels like an insurance policy. If a driver calls out, I know there’s a backup.”
  • “I trust the Metrobi team. They have systems behind systems to make things work—even from far away.”
  • “Metrobi gives me the freedom to grow and hire people who really need the job. That’s invaluable.”

How Metrobi works

Discover how we can reflect the quality of your products and services on your next deliveries in a short call with one of our teammates.

Out of Thin Air delivers with Metrobi

“Metrobi took a lot of my headache away. It’s not perfect, but the difference is—they work with you to solve the problems. That’s what makes them valuable.”

Alessandro Jang, Founder Of Out Of Thin Air, Eating A Slice Of Bread With Butter In A Rustic Kitchen Setting.

Why should I choose Metrobi for bakery deliveries in Los Angeles?

Out of Thin Air, a Los Angeles wholesale bakery supplying over 45 businesses, cut delivery costs by 30% after switching to Metrobi’s on-demand drivers – coordinating routes efficiently with live tracking and backup coverage.
Founder Alessandro Jang always has a backup driver ready through Metrobi when someone calls out – a level of accuracy and reliability he says solves a lot of problems for a business where driving precision matters.
Founder Alessandro Jang always has a backup driver ready through Metrobi when someone calls out – a level of accuracy and reliability he says solves a lot of problems for a business where driving precision matters.
Out of Thin Air’s founders once juggled baking, packaging, and complex delivery routes with limited resources. A four-and-a-half-year partnership with Metrobi’s on-demand drivers let them focus on production while cutting delivery costs by 30% and keeping backup coverage ready at all times.

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