Out of Thin Air built a 45-account LA wholesale operation using Metrobi to schedule on-demand drivers — coordinating routes efficiently with live tracking and backup plans for every delivery.
Alessandro Jang | Founder
get a quote within 5 mins
"Metrobi has definitely been a success story for us because we are still partnered after four and a half years. It's exactly the kind of partnership we needed — ease of use, last-minute availability, and growing alongside us into the markets we operate in."
Alessandro Jang | Founder
What began as a cottage bakery in Alessandro’s apartment grew into a wholesale operation supplying over 45 businesses across Los Angeles. Built without investors, fueled by passion, and driven by word of mouth, Out of Thin Air is now a vital part of the local food ecosystem.
Metrobi now handles delivery logistics, giving Alessandro peace of mind. With vetted drivers, live tracking, and reliable backup plans, Out of Thin Air can focus on growth—not deliveries. The platform has become an “insurance plan” for the business, ensuring each route runs smoothly, every day.
“Out of Thin Air is a Los Angeles-based wholesale bakery founded by Alessandro Cassella. What began as a cottage operation in his apartment has grown into a trusted supplier for 45+ businesses across the city, known for its quality, purpose-driven team, and community-first values.”
Q: How did the business begin?
Alessandro Jang: “I started Out of Thin Air from my apartment. We joined a farmers market, then pop-ups, and it just kept growing. We never had investors—everything was grassroots. It was either keep the business going or find a job. So we figured it out.”
Q: What do you think made Out of Thin Air successful as a business?
Alessandro Jang: “It’s a blessing. We just focused on being of service. No marketing, no ads—just solving problems for others. If our accounts grow, we grow. It’s all word of mouth.”
Q: When was your proudest moment?
Alessandro Jang: “When I see my team progressing. Some came with nothing and now have cars and steady work. Others are chasing bakery dreams. I want this to be a platform, not just a job. That’s what I’m proud of.”
- “The platform feels like an insurance policy. If a driver calls out, I know there’s a backup.”
- “I trust the Metrobi team. They have systems behind systems to make things work—even from far away.”
- “Metrobi gives me the freedom to grow and hire people who really need the job. That’s invaluable.”
Alessandro Jang | Founder
Discover how we can reflect the quality of your products and services on your next deliveries in a short call with one of our teammates.
“Metrobi took a lot of my headache away. It’s not perfect, but the difference is—they work with you to solve the problems. That’s what makes them valuable.”
Alessandro Jang | Founder
Let's chat about how we can help you, too.
get your quote within 5 minutes
TRUSTED BY 500+ LOCAL BUSINESSES
Read More Success Stories