Introducing Simple Plan !
The business
Meet Simple Plan
Simple Plan is a local meal prep service in Austin, Texas, focused on healthy, flavorful meals made fresh every week. Owner Matt Lupi acquired the business when its previous owner left Austin, and stepped in to run it himself.
In the first week under Matt, the team made 66 meals, with Matt in the kitchen every Saturday and Sunday cooking, packaging and learning the process. Within about a year, Simple Plan hit its first 800-meal week. A customer favorite is the hot honey sweet potato meal: simple, but packed with flavor from seasoned beef and sweet potatoes.
Simple Plan grew mainly through word of mouth and partnerships with local gyms, which also serve as pickup locations, and more recently through Meta ads. In July, the business reached a turning point by outsourcing production to a partner kitchen, moving from a hands-on side hustle to a scalable operation.
Business Overview
Simple Plan
📍Austin, TX
Challenge
Simple Plan started with pickup locations only, since early volume was too low for home delivery. When it was time to deliver, Matt did it himself, waking up at 3:30 every Monday and spending around seven hours on the route. A later delivery provider didn’t deliver a great experience.
Solution
Metrobi took over Simple Plan’s weekly Monday route with consistent drivers and proactive communication. If a driver misses a shift or an issue comes up, the support team keeps Matt informed and has a solution ready, so he never has to wonder where drivers are.
Result
Simple Plan’s Monday route grew from about 15 stops to 30+ every week, now handled by three drivers. Matt has his Mondays back and the confidence to go find new customers across Austin.
The Challenge
Why did Simple Plan need a new delivery solution?
Simple Plan began with pickup at partner gyms, because with around ten customers a week there wasn’t enough volume to justify home delivery. One delivery service wouldn’t even take the business on until it reached 20 orders, so Matt started delivering himself, leaving at 3:30 every Monday morning and spending roughly seven hours on the road.
Once Simple Plan reached that 20-order minimum, it hired an outside provider, but the experience fell short. As a growing business owner, Matt knew his time belonged on growing Simple Plan, not on driving routes. He needed a delivery partner he could trust week after week.
The solution
How does Simple Plan manage delivery with Metrobi?
Metrobi gives Simple Plan a simple, efficient way to delegate deliveries. The platform is easy to use, making it easy to manage drivers and communication, and the service is consistent every week.
What stands out most is communication. If a driver has to miss a shift, Metrobi’s support team lets Matt know and finds a replacement. When issues arise, the team explains how they’re handling them and brings a solution. Familiar drivers come back week after week, which builds trust on both sides.
The results
What changed for Simple Plan after switching to Metrobi?
Simple Plan’s Monday route grew from about 15 stops when it started with Metrobi to 30+ stops every week, now covered by three drivers, and Matt would like to grow to five. Matt no longer spends Monday mornings worried about where drivers are or whether something has gone wrong.
Reliable delivery gave Simple Plan the confidence to invest in growth. With more than 2 million people in Austin and plenty of room to build brand awareness, the plan for the next three years is to deepen its roots in Austin, then explore new locations.
In their words
Matt Lupi is the Owner of Simple Plan, a healthy meal prep service in Austin, Texas. After acquiring the business, he grew it from 66 meals in its first week to around 800 meals a week, and now focuses on building brand awareness and scaling across Austin.
