CASE STUDY​: Primo's Donuts Delivers with Metrobi

Smooth deliveries, every morning — and peace of mind with every route.

"Everything has been smooth"

Ralph Primo | Founder
Bakery
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Primo'S Donuts - Primo'S Donuts -

"Since working with Metrobi, everything has been smooth. Before, I was waking up in the middle of the night worrying about whether a delivery would go through, especially with big wholesale clients like Amazon."

Bakery
Los Angeles, CA

Introducing Primo’s donuts !

Primo’s Donuts is a family-owned bakery that has been a staple in West Los Angeles since 1956. Known for its classic, handmade donuts, the shop has been serving generations of customers with the same passion and quality for over six decades.

Primo'S Donuts - Primo'S Donuts -

📍2918 Sawtelle Blvd, Los Angeles, CA 90064
📍6600 CA-27 #1m, Canoga Park CA 91303

Problem

In the past, Primo’s Donuts struggled with early morning deliveries, especially for wholesale customers like Amazon Go. Managing logistics internally was challenging, and inconsistency in deliveries created stress, especially with high-expectation clients.

 

Solution

Now, orders arrive on time every morning. By streamlining logistics and maintaining consistent service, Metrobi has helped Primo’s Donuts strengthen relationships with wholesale partners while allowing the business to focus on growth.

 

Affordable Deliveries

Lower your delivery costs by 23%

"Cut our delivery costs by 30% while improving service"
— Gabriel Gibson, Flamingo Estate

How we reduce costs:

  • No delivery vehicle expenses
  • Optimized local routes
  • Pay-per-delivery model
  • Average 23% delivery cost reduction

About Primo’s donuts

Founded in 1956 by Ralph Primo’s parents, Primo’s Donuts has become an iconic neighborhood bakery, known for its old-school charm and handcrafted treats. The shop’s deep community ties, commitment to quality, and ability to evolve with the times have made it a beloved spot for locals. Today, the business continues to thrive, blending tradition with modern convenience, serving customers both in-store and through wholesale partnerships.

Learn more about Primo’s Donuts

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Primo'S Donuts - Primo'S Donuts -

How everything started

Q: How did the business begin?

Ralph Primo: “My mom and dad started the business in 1956. They were looking to buy a house, but when the deal fell through, they stumbled upon a donut shop. Without much planning, my dad ran inside, and next thing you know, they became entrepreneurs. They worked hard, got involved in the community, and built something special.”

Q: What do you think made Primo’s Donuts successful as a business?

Ralph Primo: “The love that people have for it. On a Saturday, you’ll see a grandfather walk in with his grandchild and say, ‘My grandfather used to bring me here when I was his age.’ We’ve had four generations of families come through our doors. We’ve built a strong connection with the community, and that’s what has kept us going.”

Q: When was your proudest moment?

Ralph Primo“Taking over the business to honor my parents’ legacy. I wanted them to see how much love people have for what they built. My dad passed away last year, and my mom isn’t doing too well, but they got to witness the success, the write-ups, and even TV crews covering our anniversary. That means everything to me.”

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Industry Delivery Solution

Metrobi is transforming bakery deliveries

Specialized solutions for bakery businesses:

  • Bakery-trained drivers
  • Proper handling equipment
  • Peak day delivery support
  • 23% average cost reduction

What are your favorite things about Metrobi?

  • "We were having a hard time with consistency, but Metrobi really nailed it down. Now, I don’t have to worry about it."
  • "The worst thing was getting a call at 3 or 4 in the morning about a failed delivery—now, I don’t have that stress."
  • "Ever since we got the right pricing with Metrobi, everything has been working perfectly. The consistency is what I appreciate the most."

How Metrobi works

Discover how we can reflect the quality of your products and services on your next deliveries in a short call with one of our teammates.

Primo’s donuts delivers with Metrobi!

"The most important thing to me was the consistency, and we have that now. Before Metrobi, I was constantly stressed about deliveries—whether they would arrive on time, whether drivers would show up. Now, I don’t have to worry. Everything runs smoothly, and I know my deliveries will be handled properly every morning."

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Inspired by Primo's Donuts's journey?

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