"Since working with Metrobi, everything has been smooth. Before, I was waking up in the middle of the night worrying about whether a delivery would go through, especially with big wholesale clients like Amazon."
Introducing Primo’s donuts !
📍2918 Sawtelle Blvd, Los Angeles, CA 90064
📍6600 CA-27 #1m, Canoga Park CA 91303
Problem
Solution
Lower your delivery costs by 23%
How we reduce costs:
- No delivery vehicle expenses
- Optimized local routes
- Pay-per-delivery model
- Average 23% delivery cost reduction
About Primo’s donuts
How everything started
Q: How did the business begin?
Ralph Primo: “My mom and dad started the business in 1956. They were looking to buy a house, but when the deal fell through, they stumbled upon a donut shop. Without much planning, my dad ran inside, and next thing you know, they became entrepreneurs. They worked hard, got involved in the community, and built something special.”
Q: What do you think made Primo’s Donuts successful as a business?
Ralph Primo: “The love that people have for it. On a Saturday, you’ll see a grandfather walk in with his grandchild and say, ‘My grandfather used to bring me here when I was his age.’ We’ve had four generations of families come through our doors. We’ve built a strong connection with the community, and that’s what has kept us going.”
Q: When was your proudest moment?
Ralph Primo: “Taking over the business to honor my parents’ legacy. I wanted them to see how much love people have for what they built. My dad passed away last year, and my mom isn’t doing too well, but they got to witness the success, the write-ups, and even TV crews covering our anniversary. That means everything to me.”
Metrobi is transforming bakery deliveries
Specialized solutions for bakery businesses:
- Bakery-trained drivers
- Proper handling equipment
- Peak day delivery support
- 23% average cost reduction
What are your favorite things about Metrobi?
- "We were having a hard time with consistency, but Metrobi really nailed it down. Now, I don’t have to worry about it."
- "The worst thing was getting a call at 3 or 4 in the morning about a failed delivery—now, I don’t have that stress."
- "Ever since we got the right pricing with Metrobi, everything has been working perfectly. The consistency is what I appreciate the most."
How Metrobi works
Discover how we can reflect the quality of your products and services on your next deliveries in a short call with one of our teammates.
Primo’s donuts delivers with Metrobi!
"The most important thing to me was the consistency, and we have that now. Before Metrobi, I was constantly stressed about deliveries—whether they would arrive on time, whether drivers would show up. Now, I don’t have to worry. Everything runs smoothly, and I know my deliveries will be handled properly every morning."
