Introducing Fox Bros Bar-B-Q !
The business
Meet Fox Bros Bar-B-Q
Fox Bros Bar-B-Q is an Atlanta barbecue staple, run by twin brothers who have been smoking meat in the city for 19 years. What started as a single restaurant has grown into four locations across Atlanta, plus a catering program that serves everything from corporate lunches to weddings.
The menu is built around slow-smoked, Texas-style barbecue. Beef brisket is what Fox Bros is best known for, with pulled pork close behind, and both are favorites on its catering orders.
In a city that hosts some of the country’s biggest events, Fox Bros has built a big presence. The team has catered parties and activations around the Super Bowl, served at Mercedes-Benz Stadium, and Fox Bros is the only logoed menu ever to be part of the first class menu at Delta Air Lines’ Atlanta hub.
Making it through the pandemic and growing from one location to four afterward were big milestones for the business. Today, Fox Bros keeps growing its presence and its catering program across the city.
Business Overview
Fox Bros Bar-B-Q
📍Atlanta, Georgia
“The driving sales point for us was being able to have that preferred driver’s list.”
Challenge
Fox Bros had already tried several delivery services and stopped working with them. With catering growing and hiring tough across hospitality, it needed drivers it could rely on, especially when weddings took its whole in-house team.
Solution
Metrobi adds drivers alongside Fox Bros’ own team. Fox Bros builds a preferred-driver list after a driver’s first few deliveries, chooses who handles its orders, and Metrobi’s support team steps in quickly whenever plans change.
Result
Two months in, Fox Bros has never been left without a driver. Preferred drivers know what to expect at pickup, the team knows what to expect from them, and Fox Bros is ready for its busy holiday season.
The Challenge
Why did Fox Bros Bar-B-Q need a new delivery solution?
Fox Bros runs its own team of catering drivers, about six or seven today and as many as 14 at its peak. But catering at Fox Bros means more than corporate lunches. The team caters a lot of weddings, and when three weddings are on the calendar, every in-house driver is there instead of on corporate deliveries.
Adding drivers isn’t simple. Hiring across the hospitality industry is tough right now, with so many people doing gig work, and Fox Bros didn’t want to depend on whichever random driver showed up. The team had already tried several services like Metrobi, wasn’t happy with them and stopped working with them altogether. So when Fox Bros started with Metrobi, the team wasn’t sure it would be any different.
The solution
How does Fox Bros Bar-B-Q manage catering delivery with Metrobi?
Metrobi works alongside Fox Bros’ in-house drivers as extra capacity for catering. What sold the team was the preferred-driver list. Fox Bros has each new driver complete about three deliveries before adding them to the list, and it decides which drivers handle its orders. Several drivers have already earned a spot, and the team calls them amazing.
Behind the scenes, the Metrobi team keeps building a reliable driver pool for Fox Bros. When plans change, Metrobi’s support team communicates right away and makes sure another driver is assigned, so orders still go out on time.
The results
What changed for Fox Bros Bar-B-Q after switching to Metrobi?
About two months into the partnership, Fox Bros has never been left without a driver. In some cases, a driver has finished a Fox Bros delivery and driven right back to take another one.
The preferred-driver list has made pickups predictable on both sides: Metrobi drivers know exactly what to expect when they pull up to Fox Bros, and the Fox Bros team knows exactly what to expect from the drivers. With a busy catering stretch ahead around Thanksgiving and the holidays, Fox Bros has the extra capacity it needs without relying on random gig drivers.
In their words
Melissa Stripling is the Director of Sales at Fox Bros Bar-B-Q, an Atlanta barbecue staple with four restaurant locations and a growing catering program. She has been with Fox Bros for six years and leads its catering sales across the city, from corporate events to weddings.
