Innermountain Distributing

CASE STUDY​: Innermountain Distributing Delivers with Metrobi

Functional, flexible setup that makes every dollar count.

William Poston | General Manager

Innermountain Distributing scaled fast across Colorado's western slope. Metrobi absorbed the growing delivery chaos so their team could keep their eyes on the business, not the road.

Two Innermountain Distributing team members smiling while delivering stacks of beverages on dollies during a snowfall at a mountain resort.

Introducing Innermountain Distributing!

With decades of experience in the beverage industry, Innermountain has grown from a one-man operation into a key regional distributor, offering seamless logistics and reliable service to a wide range of retail customers.

Metrobi drivers are rated 4.97/5

"Your delivery drivers actually show up on time and handle products carefully"
— Rachel Parkhurst, Boloco

Trusted by local businesses for:

  • Background-checked professionals
  • Specialized in business deliveries
  • Same drivers for consistency
  • 4.97/5 average delivery rating

"It's been very functional, easy to use and very flexible."

William Poston | General Manager
Beverage Distribution
📌New Castle, Western Colorado
Innermountain Distributing - Innermountain Distributing - Metrobi

"It's been very functional, easy to use and flexible. As a general manager, it's been a great experience and it's money well spent."

Wholesale Bakery
📌New Castle, Western Colorado

Problem

Intermountain Distributing faced the challenge of scaling operations while managing growing vendor shipments and warehouse logistics. As demand increased, coordinating incoming deliveries became time-consuming and inefficient.

Solution

With Metrobi, vendor shipments are now handled seamlessly. The team no longer worries about coordinating incoming loads—Metrobi picks up from vendors and delivers to the warehouse with reliable, flexible service. For Intermountain, Metrobi isn’t just a delivery platform—it’s a dependable logistics partner that supports their continued growth.

Metrobi is transforming beverage deliveries

Specialized solutions for beverage businesses:

  • Beverage-trained drivers
  • Proper handling equipment
  • Peak day delivery support
  • 23% average cost reduction

About Innermountain Distributing

“Since 1985, Innermountain Distributing Company has been providing top-tier wholesale food & beverage distribution service to the western slope of Colorado. Our ownership and employees live and work in the western Colorado communities we serve, and we are deeply committed to the success of our customers, suppliers, and employees within these communities.”

Innermountain Distributing - Innermountain Distributing - Metrobi
Innermountain Distributing - Innermountain Distributing - Metrobi

How everything started

Q: How did the business begin?

William Poston: “Intermountain Distributing Company was established in 1985 when Ham Dubois had a vision. His dream became reality when he purchased an old van and on weekends started delivering paper bags and tonic to liquor stores up and down the Aspen and Vail valleys.”

Q: What do you think made Innermountain Distributing successful as a business?

William Poston: “In the modernization of Intermountain Distributing Company over the last four years, we’ve seen exponential growth year over year. With that growth came a lot of extra needs and demands, and partnerships like Metrobi have been critical to our success.”

What are your favorite things about Metrobi?

  • “It’s been very functional, easy to use, very flexible—you know, like we get things done. It’s been a great experience and money well spent.”
  • “Once I put it in your guys’ hands, I don’t have to touch it again.”

How Metrobi works

Discover how we can reflect the quality of your products and services on your next deliveries in a short call with one of our teammates.

Innermountain Distributing delivers with Metrobi

“Metrobi took a lot of my headache away. It’s not perfect, but the difference is—they work with you to solve the problems. That’s what makes them valuable.”

Two Innermountain Distributing Team Members Smiling While Delivering Stacks Of Beverages On Dollies During A Snowfall At A Mountain Resort.

Inspired by Innermountain Distributing's story?

Let's chat about how we can help you, too.

get your quote within 5 minutes

A smiling woman with curly hair and a man with short hair, both wearing light purple jackets, standing next to a green abstract shape.

TRUSTED BY 500+ LOCAL BUSINESSES

Capterra logo icon featuring a stylized geometric "arrow" shape in orange, red, and blue.
4.9
(80+)
Top 20 Courier Software
Software Advice's logo icon featuring a stylized orange speech bubble and a registered trademark.
4.9
(80+)
Best Customer Support 2025
GetApp's logo icon featuring a stylized geometric light green diamond followed by two green arrow shapes.
4.9
(80+)
Top 10 Delivery Management Software

Read More Success Stories