Providing employee benefits is no longer optional for small businesses.
Want to attract and keep good staff?
In this guide, we will show you how to set up a small business employee benefits plan.
From health, dental, and vision insurance options to retirement plans, we’ve got you covered.
Let’s jump in and make it simple for your small business.

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How to Provide Benefits as a Small Business Owner
Benefits Take Precedence Over Salary
80% of Americans would choose a job with benefits over a job that offered 30% more salary with no benefits.
Types of Benefits to Offer
Health Insurance
Health insurance is a priority for most employees. Offering health insurance can help cover medical expenses and is a great draw for potential hires. Evaluate the different options, such as Health Maintenance Organizations (HMOs), Preferred Provider Organizations (PPOs), or High-Deductible Health Plans (HDHPs). The right choice to provide health insurance depends on your company’s budget and your employees’ needs.
Health Insurance: A Must for Larger Companies
94% of firms with 50 or more employees offered health benefits in 2023.
Retirement Plans
Retirement plans such as 401(k) or SIMPLE IRA are crucial for long-term employee satisfaction. These plans allow employees to save for their future while benefiting from tax advantages. Make sure to choose a plan that matches your business size and financial situation.
Paid Time Off
Paid time off (PTO) includes vacation days, sick leave, and holidays. PTO policies improve work-life balance and job satisfaction. Consider a flexible PTO policy that aligns with your business needs while providing adequate time off for your employees. This could include a set number of days per year or unlimited PTO based on trust and responsibility. Curious about establishing advantageous vacation time policies for small-scale enterprises? Discover how to implement PTO policies that cater to both your company’s interests and your employees’ well-being.
Paid Sick Leave Availability
78% of private industry workers have paid sick leave available, compared to 80% of civilians.
Steps to Create a Comprehensive Benefits Plan
Step 1: Assess Employee Needs
Survey your employees to understand their priorities. Use simple questionnaires to gather data on what benefits are most important. This will help in tailoring your benefits plan to meet their needs.
Step 2: Budget for Benefits
Calculate how much you can afford to spend on benefits. Break down your overall budget to include various types of benefits. For example, allocate funds for health insurance, retirement plans, and paid time off. Use financial tools or consult with a financial advisor to ensure your budget is realistic and sustainable.
Step 3: Choose Benefit Providers
Research and contact different benefit providers. Compare their offerings, costs, and customer reviews. Pay attention to the small print in contracts. Providers should offer good customer service, a variety of plans, and straightforward terms. Some well-known providers for health insurance include Blue Cross Blue Shield and UnitedHealthcare.
Step 4: Communicate Benefits to Employees
Create clear, concise communication about the employee benefits program. Use emails, meetings, and handbooks to inform employees. Make sure everyone understands how the benefits work and what they need to do to enroll. Provide a point of contact for questions. Use visuals like charts to outline plans and costs (Image suggestion: pie chart of benefits budget distribution).
Step 5: Review and Adjust Annually
Schedule annual reviews of your benefits plan. Gather feedback from employees and assess the usage of each benefit. Adjust your offerings based on this feedback and any changes in your business or budget. This keeps the benefits plan relevant and appreciated.
Pros and Cons of Offering Benefits
Benefits Drive Job Decisions
82% of employees say that the benefits package an employer offers is an important factor in whether or not they accept a job.
Pros
1. Employee Retention: Benefits make employees feel valued. They are more likely to stay long-term.
2. Legal Compliance: Some benefits help you comply with state and federal laws, reducing legal risks.
3. Competitive Edge: Attracts top talent who may be considering other job offers.
Cons
1. Cost: Benefits can be expensive. Budget constraints can limit the scope of what you can offer.
2. Complexity: Managing benefits requires time and expertise. It may require hiring HR specialists or consultants.
“Small businesses are the backbone of our economy and the cornerstone of our communities.” – Barack Obama
By following these guidelines, small business owners can effectively provide meaningful benefits to their employees. The right approach not only satisfies legal obligations but also builds a loyal and motivated workforce.
Employee Health Benefits for Small Businesses
An Employee Favorite
According to a study conducted by PeopleKeep, 87% of employees surveyed value health benefits, and 92% of employers offer them.
56% of employees trust their employer to get the best quality healthcare available.
Group Health Insurance Plans
Overview
Group health insurance plans provide medical coverage to a group of people, typically employees of a company. These plans are popular among small businesses because they pool risk across all members, usually resulting in lower premiums compared to individual plans. Group plans can be obtained from major insurers like Blue Cross Blue Shield or UnitedHealthcare. Looking for health insurance for your small enterprise? Discover the various options for health insurance tailored for small businesses and secure the optimal plan for your workforce.
Cost
The cost of disability insurance for small businesses can vary widely based on factors like the size of the group and the specific benefits included in the plan. As of 2023, employers typically contributed about $6,575 per year toward each employee’s single coverage premiums and about $17,393 per employee for family coverage premiums. These costs can be substantial, and 98% of employers feel the cost of providing healthcare is excessive, with small business owners particularly vulnerable to these financial pressures.
Healthcare Cost Concerns
79% of U.S. employees express concern about the rising cost of healthcare.
Advantages
Group health insurance plans offer several advantages. They usually provide broader coverage and lower out-of-pocket expenses for employees. Furthermore, they enhance employee retention, as employees health insurance benefits are a significant factor in job satisfaction. The simplicity of a single plan covering all employees is another benefit for small business owners, reducing administrative overhead.
Health Reimbursement Arrangements (HRA)
Definition
HRAs allow employers to reimburse employees for medical expenses on a pre-tax basis. This can include insurance premiums, co-pays, and other medical costs. HRAs are funded solely by the employer and offer flexibility to small business owners who may not be able to afford traditional group health insurance plans.
Tax Benefits
The primary tax benefit of HRAs is that reimbursements are not considered taxable income for employees. For employers, contributions to HRAs are tax-deductible. This dual tax advantage can make HRAs a cost-effective alternative to more traditional insurance plans.
Setup Process
Setting up an HRA involves several steps. First, the employer must design the plan and decide what medical expenses will be reimbursed. Next, they must establish the HRA through legal documents and inform employees about the plan. Companies like PeopleKeep offer software solutions to simplify HRA management for small businesses.
Health Savings Accounts (HSA)
Eligibility Criteria
HSAs are available to employees who have a high-deductible health plan (HDHP). To be eligible, the employee must not be covered by any other non-HDHP health plan, not enrolled in Medicare, and not claimed as a dependent on someone else’s tax return.
Contribution Limits
For 2024, the Internal Revenue Service (IRS) set the HSA contribution limit at $3,850 for individuals and $7,750 for family coverage. An additional catch-up contribution of $1,000 is allowed for individuals aged 55 and older. These limits encourage employees to save for future medical expenses while benefiting from tax advantages.
Benefits for Employees
HSAs offer several advantages for employees. Contributions to HSAs are tax-deductible, grow tax-free, and can be withdrawn tax-free for qualified medical expenses. Additionally, funds roll over year to year if not spent, and the health savings account is portable, meaning employees keep their HSA even if they change jobs.
SHOP Plans
Overview
The Small Business Health Options Program (SHOP) offers very affordable health insurance and dental insurance to small businesses with fewer than 50 employees. These plans are designed to offer flexibility and ease of access for small businesses.
Eligibility
To qualify for SHOP, a small business must have at least one employee other than the owner or spouse. Additionally, the business must offer SHOP coverage to all full-time employees – generally those working 30 or more hours per week – and ensure the insurance is affordable.
Purchase Process
To purchase a SHOP plan, businesses can use the HealthCare.gov website or work with a SHOP-registered agent or broker. Employees then choose from available plans offered by their employer. The benefits of using SHOP include potential eligibility for the Small Business Health Care Tax Credit, which can cover up to 50% of premiums paid by the business.
Individual Coverage Health Reimbursement Arrangements (ICHRA)
Definition
ICHRA allows employers to provide employees with a fixed amount of money to purchase their own health insurance policy on the individual market. This type of HRA can offer substantial flexibility, allowing employees to choose a plan that best fits their needs.
Tax Benefits
Like traditional HRAs, ICHRAs offer tax advantages. The reimbursements for individual health insurance purchased through ICHRA are tax-free for employees and tax-deductible for employers.
Implementation
Implementing an ICHRA involves designing the plan, ensuring it meets regulatory requirements, and communicating it to employees. It’s also essential for businesses to partner with an experienced benefits administrator who can handle compliance and employee support.
Professional Employer Organizations (PEO)
Overview
PEOs provide comprehensive HR services to small businesses, including their health coverage and insurance options. By partnering with a PEO, small businesses can access health plans typically reserved for larger companies, often at lower costs.
Benefits
The primary benefit of a PEO is the ability to offer competitive health benefits without the administrative burden. PEOs manage payroll, compliance, and benefits administration. Additionally, PEOs can help small businesses navigate complex regulations and reduce risk.
Setup and Management
To engage with a PEO, a small business typically enters into a co-employment agreement. This means the PEO becomes the employer of record for tax purposes while the business maintains control over day-to-day operations. Companies like ADP TotalSource and TriNet are well-known PEO providers.
Remember to validate all specifics and refer to authoritative sources for the most accurate and current information. Keep an eye out for potential changes in regulations or benefits that could impact your health insurance offerings.
Retirement Plans for Small Businesses: What Works Best?
Simplified Employee Pension (SEP) IRA
Contribution Limits
SEP IRAs allow for significant contributions. Employers can contribute up to 25% of an employee’s compensation or $66,000 (whichever is less) for 2024. This makes SEP IRAs attractive for businesses with variable profits.
Implementation
Setting up a SEP IRA is relatively easy. Employers need to complete IRS Form 5305-SEP and provide information to employees. There are no annual filing requirements, reducing administrative burden. Most financial institutions offer SEP IRA plans, simplifying the setup process.
Pros and Cons
Pros:
High contribution limits.
Easy to set up and maintain.
Flexible contribution amounts.
Cons:
Only employers contribute.
Contribution limits depend on business profits.
No catch-up contributions for employees 50 and older.
SIMPLE IRA
Eligibility
SIMPLE IRAs are designed for businesses with 100 or fewer employees. Both employers and employees contribute, making it a shared responsibility.
Employer Contributions
Employers have two options for contributions: match employee contributions up to 3% of their salary or make a 2% non-elective contribution regardless of employee participation. This flexibility allows employers to tailor contributions based on their financial health.
Employee Contributions
Employees can contribute up to $15,500 in 2024 with a $3,500 catch-up contribution for those aged 50 or older. The payroll deduction method simplifies the process for employees and ensures consistent savings.
401(k) Plans
Traditional vs. Roth 401(k)
Traditional 401(k) plans use pre-tax contributions, and taxing withdrawals in retirement. Roth 401(k) contributions are post-tax, making withdrawals tax-free in retirement. Offering both options provides employees with flexibility in managing their tax strategy.
Setup Process
Setting up a 401(k) plan involves choosing a plan provider, adopting a written plan, and notifying employees. The initial setup can be complex, but the long-term benefits often outweigh the initial hassle. Employers should consider consulting a retirement planner to ensure compliance with ERISA regulations.
Matching Contributions
Employer matching is common in 401(k) plans and is highly valued by employees. Typical matching formulas include dollar-for-dollar matches up to a certain percentage of salary (e.g., 5%). Matching can significantly boost employee savings and enhance retention.
Several expert quotes highlight the importance of selecting appropriate retirement plans. Roger Morrisette, Vice President of Small Business Retirement Products at Fidelity, said, “Self-employed individuals are carrying the entire weight of their business’ success on their shoulders. Understandably, many feel they do not have the time or resources to administer a retirement savings plan. The good news is there are many options available. Whether you have one employee or 100, there are affordable, flexible solutions for businesses of all sizes.”
Next Steps and Further Reading
To deepen understanding, consider the following books: “The Bogleheads’ Guide to Retirement Planning” by Taylor Larimore provides comprehensive insights on retirement planning. Also, “How to Select the Best Retirement Savings Plan for Your Company” by Laurence J. Kotlikoff offers practical advice tailored for small business owners.
For detailed data and statistics, refer to the Fidelity Study and Bankrate’s Retirement Plan Insights.
Implementing effective retirement plans is crucial for both employee satisfaction and business success. Thoughtful planning and ongoing education can ensure that small businesses provide robust and adaptable retirement benefits. Interested in enhancing your staff’s future financial security? Learn how wellness programs for small businesses can play a critical role in improving retirement planning outcomes.
Cost-Effective Benefit Strategies
Benefit Costs for Small Businesses
Small businesses generally spend between 25% and 28% of each employee's compensation on benefits.
Partnering with Benefits Providers
Group Purchasing
More small businesses are teaming up to buy benefits together. This trend started around late 2023. Companies form alliances to use their collective buying power. They get better rates on things like health insurance and retirement plans. Joining forces reduces costs without sacrificing quality.
Data from Spring 2024 reveals a 15% increase in the small business benefits package coalitions. These coalitions often engage brokers specializing in group purchasing. This approach leveraged economies of scale. The benefit plans became affordable even for the smallest enterprises.
So, to make the most of this trend, align with neighboring small businesses. Partnering can secure you the benefits usually reserved for larger firms.
Discount Programs
Throughout the first half of 2024, discount programs became more accessible and appealing. Providers began offering tailored discount plans for small businesses. Popular areas include gym memberships, child care, and dining.
For example, a February 2024 survey by HR Solutions Inc. found that 40% of small businesses signed up for discount programs. During the summer of 2024, the adoption rate climbed by another 10%.
What would I do? Start by identifying which discounts your employees value most. Implement those programs first. Then, expand based on feedback.
Flexible Benefit Plans
Cafeteria Plans
Cafeteria plans, or Section 125 plans, gained significant traction in the last year. These give employees a choice in their perks. Instead of a one-size-fits-all plan, they pick the benefits they need.
Morningstar’s report from January 2024 covered their increasing popularity. They mentioned a 20% spike in adoption compared to 2023. Firms transitioned towards more flexible models to attract and retain top talent.
Implementing a cafeteria plan can involve partnering with benefit providers. They offer software for managing these plans. The upfront investment pays off in employee satisfaction and retention.
Customizable Packages
Customizable benefit packages took a front seat by mid-2024. Companies identified that their employees have varying needs. Individualizing benefits leads to higher job satisfaction.
An April 2024 study by the Employee Benefits Research Institute found that over 50% of small businesses now offer some level of customization in their employee benefits packages. Customizable packages also meant businesses avoided wasted expenditure on less valued benefits.
To capitalize on this, conduct regular surveys to understand employee preferences. Adjust the plans accordingly. Flexibility in benefits is a huge draw for modern workers.
Wellness Programs
Fitness Memberships
Fitness memberships as part of wellness programs have become more mainstream. Since late 2023, small businesses have seen value in promoting a healthy workforce.
American Fitness Report indicated a 25% rise in businesses offering gym memberships or fitness stipends by March 2024. Employees appreciated such benefits. It led to reduced absenteeism and higher productivity.
To incorporate fitness memberships, collaborate with local gyms. Negotiate corporate rates or consider reimbursing costs. Healthier employees mean lower healthcare expenses for the business.
Mental Health Support
Mental health support emerged as a critical benefit in 2025. As the conversation around mental health opened up, companies recognized the need.
A July 2024 survey highlighted that 60% of small businesses added mental health days and counseling services. These benefits addressed burnout. They showed employees that companies care about their well-being beyond physical and mental health benefits.
If I were in charge, I’d integrate Employee Assistance Programs (EAPs). Provide access to mental health professionals. Host workshops on stress management. Investing in mental health keeps your workforce stable and motivated.
What Comes Next?
Expect the upward trend in group purchasing to continue. More coalitions will form, driven by tighter budgets and economic pressures. Discount programs will expand, with digital platforms making administration easier.
Flexible benefit plans will integrate with AI and machine learning. This technology will help predict what employees might need. Employers can offer more tailored options.
Wellness programs will pivot to holistic health. Beyond fitness and mental health, there will be a focus on financial well-being.
Staying ahead means adopting these strategies. Regularly review the effectiveness of your benefit offerings. Use employee feedback to guide your decisions. Tailored, cost-effective benefits not only save money but also boost morale and productivity.
Current Trends in Small Business Employee Benefits Package
Family Benefits Drive Job Changes
57% of U.S. workers have taken or might take a new job if offered better family reproductive benefits.
Growing Popularity of Remote Work Benefits
Home Office Stipends
In early 2023, many small businesses began offering home office stipends. This movement gained traction due to a continued preference for remote and hybrid work. By spring, 35% of small businesses provided financial support for home office setups. This included funds for ergonomic chairs, desks, and high-speed internet. The goal was to improve employees’ productivity and comfort while working from home.
Flexibility Options
As the year progressed, flexibility in work arrangements became vital. By mid-2023, surveys indicated that 4 out of 5 employees valued flexible work schedules. Businesses responded by offering flextime and a results-oriented work environment. This shift aimed to balance a healthy work-life balance full-life needs, reduce burnout, and increase job satisfaction. According to a Fortune survey, only 3% of workers wanted to return to the office full-time, pushing small businesses to integrate flexible options.
Flexible Work
12% of full-time workers in private industries have access to a flexible workplace and 17% have access to a flexible work schedule as of September 2023.
Increased Focus on Mental Health
Therapy Sessions
2023 saw a dramatic increase in employer-provided mental health support. At the start of the year, only 45% of small businesses covered therapy sessions. By summer, this number rose to 67%, with companies adding more virtual mental healthcare providers. The emphasis was on accessibility and reducing stigma around mental health. Firms partnered with platforms like BetterHelp and Talkspace to offer confidential sessions for employees.
Stress Management Resources
Besides individual therapy, businesses also invested in broader stress management resources. Workshops and webinars on mindfulness, resilience, and work-life balance became common. By fall 2023, 50% of small businesses had at least one stress management program in place. The aim was to address the increase in workplace stress and reduce long-term health risks for employees.
Customizable Benefit Platforms
Employee Choice Models
The adoption of customizable benefit platforms grew significantly. As of late 2023, 60% of small businesses allowed employees to choose their benefits from a vast array of options. This trend catered to diverse needs and enhanced employee satisfaction. Traditional one-size-fits-all benefits were out, replaced by flexible choices tailored to individual preferences.
Usage Statistics
Customizable platforms also provided detailed usage statistics. This data helped employers understand what benefits were most valued by their workforce. It allowed for more effective and cost-efficient benefit plans. Usage statistics showed high engagement with mental health services and flexible work options. This data guided future benefits offerings and adjustments.
What I would do: To leverage these trends, small businesses should consider offering flexible work options and home office stipends. Investing in mental health resources and adopting customizable benefit platforms can also improve employee well-being and retention. Monitoring usage statistics ensures benefits remain relevant and appreciated by the workforce.
Predictions for Small Business Employee Benefits in 2024
Greater Adoption of Technology-Based Benefits
Online Benefits Portals
The last year has seen a steady rise in the use of online benefits portals by small businesses. In January, about 40% of small businesses had integrated a digital platform to manage their benefits. By June, this number rose to 55%, driven by the need for streamlined processes and better employee engagement.
These portals offer a one-stop shop for employees to enroll in benefits, manage claims, and keep track of their benefits in real time. The ease of access reduces administrative burden and improves transparency. Moving forward, expect nearly 70% of small businesses to adopt these platforms as part of their HR technology stack by the end of 2024.
Recommendation: If your business hasn’t adopted an online benefits portal, now is the time. Look for solutions that offer robust integration capabilities and a user-friendly interface to ensure smooth onboarding and ongoing use.
Telehealth Services
Telehealth services grew in importance last year. Small businesses increasingly see these services as a cost-effective way to provide healthcare. In early 2023, only 30% of small businesses offered telehealth options. By December, that number climbed to 50%.
The rise in telehealth aligns with the increasing healthcare costs, expected to rise by 8.5% in 2024. Telehealth offers a practical solution to mitigate some of these costs while providing essential health services to employees. Platforms like Teladoc and Amwell are becoming standard in benefits packages.
Recommendation: To stay competitive and offer valuable health benefits, consider adding telehealth services. This can help attract and retain employees who value flexible and accessible healthcare options.
Rise of Environmental and Sustainability Benefits
Commuter Benefits
Commuter benefits grew steadily in 2023, reflecting the increasing focus on sustainability. Early in the year, around 20% of small businesses offered commuter benefits such as subsidized public transportation, carpooling incentives, and bike-to-work programs. By August, this number rose to 35%, supported by heightened awareness of environmental issues and employee interest in green practices.
As urban centers continue to grapple with traffic congestion and pollution, these benefits are likely to become even more popular in 2025. Offering commuter benefits not only helps the planet but also improves employee satisfaction and retention.
Recommendation: Investigate local and federal programs that support commuter benefits. Partner with transportation services to provide attractive, cost-effective options for your employees.
Green Company Perks
In the last year, small businesses have increasingly incorporated green company perks. By mid-2023, 25% of small businesses offered benefits such as on-site recycling programs, work-from-home options to reduce carbon footprints, and incentives for using eco-friendly products. By the end of the year, this had risen to 40%.
Green company perks appeal to eco-conscious employees and can significantly enhance your brand reputation. Offering such competitive benefits packages will be crucial in 2024 as more employees look for employers who reflect their values.
Recommendation: Start small by integrating basic green initiatives like recycling programs or energy-saving practices. Gradually expand to more comprehensive strategies such as offering subsidies for green products or renewable energy credits.
Enhanced Retirement Savings Options
Auto-Enrollment Features
Over the past year, auto-enrollment features in retirement plans have become more common. In January 2023, around 30% of employers used them. By September, this increased to nearly 50%, influenced by rising awareness of retirement readiness among employees.
Auto-enrollment simplifies the enrollment process, ensuring more employees participate in retirement plans. It increases plan participation rates and helps employees start saving earlier, which is crucial for long-term financial security.
Recommendation: Implement auto-enrollment in your retirement plans with clear communication to employees. Highlight the benefits of early and consistent saving to encourage them to stay enrolled.
Higher Contribution Limits
2023 saw many businesses enhancing their retirement plans by increasing contribution limits. With contribution limits increasing to $22,500 for 401(k) plans and similar increases for other retirement accounts, businesses took advantage to promote higher employee savings. In July, 35% of small businesses had updated their plans to reflect these higher limits, a figure that grew to 50% by December.
With the continued focus on financial wellness, expect more small businesses to adjust their contribution limits in 2024 to help employees build a more secure financial future.
Recommendation: Regularly review and adjust your plan’s contribution limits. Educate employees on the benefits of maximizing their contributions and how it can impact their future financial security.
As we move into the next phase, small businesses must stay agile and responsive to these emerging trends. Embracing technology and sustainability, while also enhancing financial security, will be essential in 2024.
Moving Forward with Confidence
Employee benefits can be complex but are essential. We’ve covered health insurance, retirement plans, and cost-effective benefit strategies, including compliance with the Affordable Care Act.
Understand your employees’ needs and your budget. Choose the best providers. Review and refine your plans regularly.
What’s next? Assess your current benefits plan. Talk to benefit providers. Start planning for 2025 adjustments. Ready to enhance your benefits package?