Metrobi vs. Routific:
A Routific Alternative for Local Businesses
Metrobi is a local delivery platform built for businesses in food, floral, catering, and wholesale.
Metrobi helps businesses reduce delivery costs with route-optimized pricing while giving them the ability to choose and repeatedly work with the same drivers who understand their products, customers, and delivery expectations.
Metrobi vs. Routific
Metrobi is a local delivery platform built exclusively for businesses in food and beverages, floral, catering, bakery and wholesale, operating across major US cities. Businesses use Metrobi to build long-term relationships with drivers they choose to work with repeatedly, creating a consistent experience for customers through familiarity with products, delivery standards, customer expectations, and recurring routes.
Routific is a route optimization solution that helps delivery businesses plan more efficient routes, saving them time and fuel.
What does Metrobi do?
Metrobi is a local delivery platform built exclusively for businesses in food, floral, catering, and wholesale, with a 4.97/5 average driver rating, 93% on-time score, and 99.3% reliability score across its driver network. It provides multi-stop route optimization, the ability to work with the same drivers over time, and a dedicated support rep on every delivery across major US cities.
Reviews About Metrobi
“Metrobi has significantly improved our daily delivery operations. Once you get past the learning, it becomes an indispensable tool for logistics management.” 
(source)
“Metrobi made managing our client’s catering deliveries simple and stress-free, especially during busy seasons.” (source)
“My experience with Metrobi has been invaluable for handling recurring deliveries to cafés across the city.” (source)
“Metrobi is a well-built platform with very few drawbacks in its use. High-volume delivery businesses can rely on their bulk upload functionalities, flexibility in route updates, and a reliable base of drivers who are both skilled and pleasant to work with. I’m so glad we changed shipping partners to Metrobi!” (source)
“Overall it’s been a beneficial platform for us…some of our volume and internal developments have caused us to rely more on our own fleet and need less routes from Metrobi. We have relied mostly on the software in our current capacity.” 
(source)
What does Routific do?
Routific is a route optimization software that helps delivery businesses plan and optimize multi-stop routes. It generates efficient delivery sequences, to drivers via a mobile app. Businesses are responsible for managing their own delivery drivers independently of the platform.
Reviews About Routific
“We switched from another site that was more rigid, confusing, much slower. Routific is so easy to use and so quick. Everything from uploading the hundreds of addresses to making edits to the individual routes is just simply intuitive.” (source)
“It is a very easy to use program that allows to really streamline each and everyday as we have to navigate through New York City for events and gift deliveries.” (source)
“Uploading the customers, creating drivers and letting Routific do the task of routing the deliveries saved 70% of our daily operations time. Live tracking needs to be improved. Customer communications also need improvement.” (source)
“Easy to use and great support from the team. It is a great match for simple daily routing. The SaaS is a great feature. Does not cater for multiple days routing.” (source)
“Software is easy to use to manage our delivery business, drivers like the application on their phone. Nothing major, but prompts continue to come up even after you check not to see them again” (source)
Review excerpts are illustrative examples from publicly available review platforms and are not statistically representative of all customer experiences.
Which Delivery Platform Is Right for Your Business?
Your deliveries deserve more than a random driver.
The right choice depends on your delivery type, business model, and how much control you need over your drivers.
Metrobi Highlights
Route optimization software and a driver network in one platform.
Real-time delivery tracking backed by 24/7 support, a dedicated operations manager, and an average response time of 76 seconds.
Schedule a pickup time and expect your driver within 15 minutes of it, every single time.
Work with trusted drivers. Drivers average a 4.97/5 rating, and favorite drivers can be saved to a preferred driver list for future deliveries.
Count on every delivery getting covered with a 99.3% fulfillment rate and backup drivers ready to step in.
Captures proof of delivery through photos, e-signatures, and notes.
Routific Highlights
Delivery management platform to automate and manage all your deliveries. (source)
Support is self-served through their help center. (source)
Dispatches optimized routes to drivers via a mobile app with stop-by-stop navigation. (source)
Sends automated email and SMS delivery notifications to customers with real-time ETAs. (source)
Captures proof of delivery through photos and signatures via the driver app. (source)
Frequently Asked Questions
What is the main difference between Metrobi and Routific?
Routific is route optimization software, it helps plan delivery sequences.
Metrobi is a local delivery platform built for bakeries, caterers, florists, wholesalers, and other local businesses that run recurring routes where you pick the drivers you want to work with, backed by a dedicated operations manager, available across major US cities.
How does Metrobi pricing work compared to Routific?
In mid-2024, Routific transitioned from a per-vehicle pricing model to a per-order model. Under the current model, the first 100 orders per month are free, with a flat $150/month plan up to 1,000 orders, and per-order pricing above that with volume discounts.
Metrobi pricing has two parts:
Get started for free - No contracts, setup fees, minimum volume requirements, or subscription required.
1. Per-route delivery pricing
Delivery cost is calculated based on:
Distance
Delivery Time
2. Optional Support Plan subscription
The Support Plan includes:
Preferred drivers
15-minute pickup window
Dedicated operations manager
Businesses can estimate delivery costs using the cost calculator.
How do Metrobi and Routific handle multi-stop delivery routes?
Routific handles multi-stop routes by automatically optimizing the order of stops and assigning them across drivers and vehicles to create delivery routes rather than requiring dispatchers to sequence stops manually. (source)
Metrobi offers multi-stop route optimization designed for businesses with recurring delivery routes. Businesses can instantly clone and reuse optimized delivery patterns in one click, making it easier to manage daily or weekly routes consistently. It also includes a preferred driver program that helps keep the same drivers assigned to recurring routes over time, supporting operational consistency and driver familiarity.
How do Metrobi and Routific handle route optimization?
Routific offers standalone route planning software and you manage your own drivers independently outside the platform. For details visit Routific's website (source).
Metrobi offers multi-stop route optimization using live and predicted traffic data, delivery instructions, and time windows to calculate the most efficient routes. It helps drivers spend less time on the road and less on fuel, while enabling businesses to reduce delivery costs and improve reliability. Additionally, you can clone and reuse optimized routes to save time on recurring deliveries.
Which drivers will show up for your deliveries?
With Routific dispatchers can assign drivers to routes, and dispatched routes are then delivered to those drivers through the Routific Driver app. (source)
With Metrobi's preferred driver program, you can build a trusted network of repeat drivers who learn your business, products, customers, and routes over time. Drivers focus solely on your deliveries instead of combining deliveries from multiple businesses.
Have questions?
We answer within minutes – not hours
Choosing Between Metrobi and Routific
Routific is a route optimization and delivery management software designed to help businesses plan, dispatch, and track multi-stop delivery routes.
Metrobi is a local delivery platform for bakeries, caterers, florists, wholesalers and other businesses that rely on local deliveries. With Metrobi, you pick the drivers who know your products and your customers, so every delivery is consistent. Drivers maintain a 4.97/5 average rating, 93% on-time score, and 99.3% reliability score. Metrobi is rated 4.9/5 on Capterra and G2, and recognized as the #1 customer support platform in courier and transportation by Capterra.
Your drivers, your standards.
Not whoever the algorithm sends.
Metrobi allows you to take control of your deliveries, choose what you pay for each delivery, and reduce operational costs. You’re in charge of choosing the delivery drivers who work for you.
4.97/5 average driver rating
Drivers are reviewed and rated by other local businesses. The drivers you shortlisted have priority to accept your deliveries.
Most loved by local businesses: Driver matching
You choose the delivery drivers you want to work with.
Preferred drivers
You add top-performing drivers to your preferred network for future deliveries. They will have priority in taking your jobs. You will have the reliability and comfort of working with a driver who knows your business.
Banned drivers
You can ban the drivers you don’t like to work with. They will never be able to take on your jobs.
Why Metrobi is the best courier service — quick stats.
See how Metrobi solves your delivery problems. Join 500+ businesses already delivering with Metrobi.
"I can't trust random drivers"
4.97/5 average driver rating
You work with the top 3% of your city’s drivers. See ratings before accepting. Ban bad drivers. Build your preferred team.
"My drivers are always late"
93% on-time score
"They cancel last minute"
99.3% reliability score
Your delivery gets done. Period. Only 7 out of 1,000 requests go unfulfilled. Backup drivers are always available.
Here’s why businesses love Metrobi
”It’s nice to just auto-pay a service instead of paying one delivery person per job or per hour. It takes that off our plate, which is really nice.”
”Metrobi has been exactly the kind of partner we needed ”
”It's been going really well. I'm creating systems, and Metrobi has been wonderful for that.”
”Now that we have a steady driver and routine, deliveries go out on time, every time. Metrobi has completely streamlined our process.”
”I'm able to expand in the future and deliver to even more clients thanks to Metrobi”
”The responsiveness of the Metrobi team is one of the biggest ways that we're working through any challenges that we face. Whenever we encounter an issue...”
”It's super easy. If I'm having a hard time, you guys have a customer service person who actively answers.”
”Their early-morning drivers handle deliveries smoothly, letting us focus more on production and growth. It’s really helped us...”
”Drivers are just held to a higher standard, which in turn creates way more successful deliveries for us. ”
”Having Metrobi as a delivery partner has allowed us to cover a broader range in New York City efficiently. It means we can focus on...”
”It's been going really well. I'm creating systems, and Metrobi has been wonderful for that.”
”It's been going really well. I'm creating systems, and Metrobi has been wonderful for that.”
”After my first conversation, I thought—what a resource. I didn’t even know a company like this existed. It’s seamless.”
”Metrobi has given us the flexibility to manage peak days without stretching our resources too thin. We can count on them to handle our deliveries on those...”
TRUSTED BY 500+ LOCAL BUSINESSES
Impress your customers with the Metrobi Receiver Platform
Keep your customers informed and engaged with customizable automated delivery notifications on dispatch, progress, and successful delivery.
Your customers can track their deliveries real-time and access proof of delivery photos on the Metrobi receiver platform.
Metrobi has the most advanced features in the delivery industry.
Metrobi invests in building a platform with the most advanced features in the logistics and courier service industry. Every feature designed to save time, money, or headaches.
Powerful route planner
Optimize deliveries with Metrobi. Lower fuel costs and speed up your routes.
Proof of delivery photos
Confirm deliveries with photo proof, signed invoices, or other supporting documents.
Real-time driver tracking
Track your driver’s location and monitor delivery progress in real time.
Integrate with your favorite platforms
Effortlessly connect with the platforms you use. Provide a seamless delivery experience.
